- PGA Tour Taps Eyeview For Video Campaign, Ads To Feature Real-Time Scores
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
The Players Championship teed off on Thursday, and with it came ...
- Sport England Seeks Creative Agency To Get Women Into Sports
Around the Net In MAD London, Sean Hargrave - Thursday, May 8, 2014
Creative agencies are being approached by Sport England to create a campai ...
- NBC Is Getting More Olympics - For $7.65 Billion
MediaDailyNews, Wayne Friedman - Wednesday, May 7, 2014
One of the highest-rated TV programming series in the U.S. -- t ...
- Sinclair Sees Big Super Bowl/Olympic Ad Gains, But Concerns About Joint Sales Agreements Remain
MediaDailyNews, Wayne Friedman - Wednesday, May 7, 2014
Major revenue gains for Super Bowl, Winter Olympics and retransmission fees ...
- Drizly Taps Uber To Send Basketball Fans To NBA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2014
A last-minute dinner party or event has you in a tizzy becau ...
- Labour Mulls Booze Sports Ban And Junk Food Watershed
Around the Net In MAD London, Sean Hargrave - Wednesday, May 7, 2014
According to a leaked document, the Labour Party is considering a maj ...
- U.S. Swimming, Others Want Kids In The Lanes
Marketing Daily, Aaron Baar - Tuesday, May 6, 2014
"There's a huge drop-off from lessons to teams because parents aren't awa ...
- 10 Search Marketing Lessons From The Kentucky Derby
Performance Marketing Insider, Aaron Goldman - Wednesday, May 7, 2014
Saturday was the 140th running of the Kentucky Derby, and my fir ...
- Brands Looking Outside The Lines For Endorsements
Marketing: Sports, John Rowady - Tuesday, May 6, 2014
If you are looking for the stars of tomorrow, the NFL a ...
- Samsung Launches 'LeBron' App
Marketing Daily, Aaron Baar - Thursday, May 1, 2014
Samsung, which has winningly used Miami Heat forward LeBron James in i ...
- Pizza Hut With Mint Juleps? QSR In Derby Push
Marketing Daily, Karlene Lukovitz - Thursday, May 1, 2014
Between April 30 and Derby day, May 3, the pizza chain ...
- NEW! Gatorade Reveals The Magic Of Soccer, With Help From Cinderella Song
Out to Launch, Amy Corr - Thursday, May 1, 2014
To players and fans, soccer is magic. Gatorade launched a global ...
- Brands Will Not Conquer World Cup Marketing By Relying on Network TV
Marketing: Sports, Malcolm Cox - Thursday, May 1, 2014
As excitement-frenzy in many places-starts to whip up as the soccer-loving wor ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Any Day Playing Golf Is A Good Day, Says The PGA
Out to Launch, Amy Corr - Wednesday, April 30, 2014
Golf is hard for newbies like me, yet somehow still enjoyable. That ...
- Sponsors Drop Clippers Protesting Owners' Remarks
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 29, 2014
Even as the players on the Los Angeles Clippers left their logo-emblazon ...
- Why Baseball Needs Storytelling For Long-term Success
Marketing: Sports, Gordon Plutsky - Tuesday, April 29, 2014
Baseball, America's favorite and somewhat declining pastime, is caught in an interesti ...
- NCAA Viewership Grows On Mobile
MediaDailyNews, Wayne Friedman - Friday, April 25, 2014
Viewership for one big live TV event -- the NCAA Basketball Tourname ...
- Locker: It's Like Pinterest for Sports Gear
The Social Graf, Erik Sass - Friday, April 25, 2014
While they are unlikely to spend hours poring over pictures of artisan ...
- Like Their Parents, Hispanic Millennials Love Soccer
MAD, Steve McClellan - Monday, April 21, 2014
It's a passion that marketers trying to reach them ignore at the ...
- Boston Winners? Hancock, New Balance ... And Kleenex
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The race this year includes 35,660 people, with more than 5,330 fr ...
- Topps, Upper Deck Rebuilding Their House Of Cards
Marketing: Sports, Barry Janoff - Tuesday, April 22, 2014
There was a time when kids would buy sports trading cards a ...
- Zoom Taps Network A For Sports Content
MediaDailyNews, Erik Sass - Monday, April 21, 2014
Zoom Media & Marketing -- which operates digital out-of-home video networks servi ...
- Between A Rock And A Hard Place: Why TV Isn't Anywhere On The WWE Network
MediaPost Weekend, Larry Dobrow - Saturday, April 19, 2014
The WWE Network is the greatest thing I've ever seen. Okay, th ...
- MasterCard Renews Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
MasterCard kicked off its renewal of its worldwide partnership with Ruby Wor ...
- Any Day On The Golf Course Can Be Perfect Day
Marketing Daily, Aaron Baar - Tuesday, April 15, 2014
"One of the things that was keeping people away from the ga ...
- Enterprise Rent-A-Car Launches Stanley Cup Promo
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2014
Enterprise Rent-A-Car, the official car of the National Hockey League, is launchi ...
- AMP, John Hancock, JJ Miller Latest To Unveil Tributes To Boston Marathon
Bay State Blog, Val Brickates Kennedy - Tuesday, April 15, 2014
AMP Agency and JJ Miller Productions are the two of the late ...
- Google Glass And The NBA: A Slam Dunk Or An Airball?
Marketing: Sports, Jim Yang - Tuesday, April 15, 2014
It seems as if every day there is yet another news artic ...
- Turner's Koonin Exits TV, Joins Atlanta Hawks
MediaDailyNews, Wayne Friedman - Monday, April 14, 2014
Longtime Turner Entertainment Networks executive Steven Koonin, president of entertainment, is leavi ...