- WCVB Planning Marathon Coverage Of Boston Bombings Anniversary
Bay State Blog, Val Brickates Kennedy - Monday, April 14, 2014
WCVB is planning marathon coverage of the first anniversary of the 20 ...
- NBC Tops Among Key Prime-Time Viewers
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
With just about a month and a half left of the 2013-20 ...
- Univision Deportes Bows World Cup Soccer App
MediaDailyNews, Erik Sass - Friday, April 11, 2014
With a global audience of at least 700 million in 2006, t ...
- TD Garden Launches Social Media Network For Boston Business Leaders
Bay State Blog, Val Brickates Kennedy - Friday, April 11, 2014
Just in time for the Stanley Cup playoffs, TD Garden has launch ...
- You Are Not A 'Student Athlete' - You Are An Indentured Servant
Online Media Daily, George Simpson - Friday, April 11, 2014
Between the NCAA's shameful, money-grubbing use of the Jerry Dome for t ...
- NEW! Bubba Watson Visits ESPN HQ In Latest 'This Is SportsCenter' Ads
Out to Launch, Amy Corr - Thursday, April 10, 2014
PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading ...
- You Want Engaged Fans During March Madness? Start With Selection Sunday
MAD, Larissa Faw - Tuesday, April 8, 2014
New Research from Spark and RealityMine shows that engagement with the NC ...
- Beckham, Fuller, Diageo Team Up On New Scotch
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 9, 2014
Retired soccer star David Beckham and the never-idle entrepreneur Simon Fuller a ...
- Nissan Uses Champions League To Give 'Clarity' And Focus To European Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
After being announced yesterday as the car sponsor to take over fr ...
- Beckham Signs With Diageo To Promote House Of Haig Whisky
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Diageo has signed up veteran England football star David Beckham, it say ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- Hope Springs Eternal: Lessons From Opening Day
Marketing: Sports, Jon Last - Tuesday, April 8, 2014
I did something last week that I hadn't done in awhile. ...
- Record Year For UK Ad Spend Ahead Thanks To World Cup
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
Growth has returned to adland. The sporting double whammy of the Wint ...
- Nissan Replaces Ford As Champions League Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
Nissan is to replace Ford as the Champions League's car sponsor ne ...
- Little League Swings Social Bat; Dons Oakley As Sponsor
Marketing Daily, Sarah Mahoney - Friday, April 4, 2014
And for every uploaded memory, Little League is then donating $1 ...
- '47 Brand To Launch Digital Ad Campaign With The Fantastical
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, April 4, 2014
Massachusetts-based '47 Brand will launch a major digital ad campaign on Apr ...
- FA Supports England Sponsors With Second-Screen World Cup Initiative
Around the Net In MAD London, Sean Hargrave - Friday, April 4, 2014
The FA is to support England team sponsors with second-screen initiatives ...
- Entercom Boston Digital Chief Promoted To Head Of Integrated Media Strategies
Bay State Blog, Val Brickates Kennedy - Friday, April 4, 2014
Embattled radio group Entercom Boston is ramping its digital efforts. Entercom Bosto ...
- Oops, Samsung Did It Again!
Social Media Insider, Catharine P. Taylor - Friday, April 4, 2014
For all of the newness of what used to be called n ...
- Coca-Cola And Pepsi Square Up In Football Advertising Showdown
Around the Net In MAD London, Sean Hargrave - Thursday, April 3, 2014
Coca-Cola and Pepsi are kicking off a global advertising and marketing w ...
- Coke and Pepsi Lock Horns To Find Out If Only Fifa Sponsors Get Some Football Love This Summer
London Blog, Sean Hargrave - Thursday, April 3, 2014
It's Coke vs Pepsi -- and this time it's personal! Attention duri ...
- Coca-Cola Advises Brands 'Real-Time' Marketing On Social Media To Ride The World Cup Wave
Around the Net In MAD London, Sean Hargrave - Wednesday, April 2, 2014
To get the most bang for the buck from a huge eve ...
- AT&T Creates Digital Tribute To Support Boston Marathon, One Fund Boston
Bay State Blog, Val Brickates Kennedy - Wednesday, April 2, 2014
With the first anniversary of the Boston Marathon bombings fast approaching, eve ...
- NBC Launches New Promos For Stanley Cup
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2014
Just days away from the NHL's Stanley Cup playoffs, NBC will laun ...
- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- Brands Need Smarts And Luck During March Madness
Marketing: Sports, Kent Thomas - Tuesday, April 1, 2014
March Madness is an apt moniker for this flurry of competition we' ...
- Angering Dish And Comcast, WWE's Online Wrestling Service Is A Hit So Far
Around the Net in Video, P.J. Bednarski - Monday, March 31, 2014
WWE Entertainment's new streaming service, started in February, gets its first b ...
- Gen X Picks Up Where Boomers Left Off
Engage:Boomers, Gordon Plutsky - Monday, March 31, 2014
2014 is a big milestone in American demographic history: The last ...
- Half of All Video Views Could Be Via Mobile/Tablet By 2016, Sports Is Big Driver
VidBlog, P.J. Bednarski - Monday, March 31, 2014
Sports sells, and as the new Ooyala Global Video Index shows, a ...
- Brands Tempted To Support International Football Through New Nations League
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
International football is seeking to emulate the success of the Champions Leag ...