the 2014 FIFA World Cup coming up in Brazil, soccer (sorry, football) fans around the globe are getting pumped for what is arguably the most popular sporting event in the world -- and U.S. Hispanics
are certainly no exception.
On that note, media companies targeting Hispanics are rolling out all sorts of new publications to feed the seemingly limitless demand for all things
The latest offering comes from ImpreMedia, publisher of La Opinion
and El Diario
, two of the country’s best-known Spanish-language newspapers.
The new newspaper-distributed weekly glossy magazine, called Quiero Más Fútbol
(I Want More Soccer), will begin publishing in conjunction with the World Cup and then continue
throughout the year, following local and regional championships. It will be distributed in La Opinion
in Los Angeles and El Diario
in New York City. Quiero Más Fútbol
will provide fans with a range of coverage, including games, scores, behind-the-scenes stories detailing developments both on and off the field, and analysis
of the effect World Cup outcomes will have on the game in the future. Quiero Más Fútbol
’s regular columnists will include Carlos Albert and Jorge Witker, joined by others
including Mario Concha, Jairo Giraldo, Ángel Soto, Cristian Echeverría and Ricardo López Juárez during the World Cup.
The launch of the print publication follows
the earlier unveiling in December 2013 of the Quiero Más Fútbol Web site.
In March, the Los Angeles Times Media Group announced the launch of Hoy Deportes
new weekly newspaper devoted to sports, which will also publish digitally with a Web site and mobile channel. The new Spanish-language sports weekly, which launched March 3, covers local, national and
international sports, including scores, game reports and athlete profiles. No surprise -- fútbol (soccer) will be receiving a lot of attention, especially before and during the 2014 World Cup
scheduled for June and July.
On the mobile front, in April Univision Deportes unveiled a new World Cup app, created in collaboration with NeuLion, which offers fans access to live
streaming coverage of all the World Cup games on smartphones and tablets, as well as PCs, along with in-match video highlights, stats, updates, match schedules, club news and team rosters. Viewers can
personalize the app with alerts and news feeds about their favorite teams and connect with other fans via social networks, including Twitter, Facebook and Instagram