- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- The Yankees Make A Winning Pitch For A Pitcher!
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2014
Most grammarians urge that the exclamation point be used sparingly, if ...
- Fox Sports GO Streams Super Bowl
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 22, 2014
Fox Sports' app, Fox Sports GO, will be streaming the Super Bo ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- McDonald's Launches Olympics Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 21, 2014
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey play ...
- Jeep Back At X Games For Wrangler Polar Edition
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- What's The Super Bowl Without The Big-Time Ads? It's The Super Bowl As Viewed In Canada
Marketing: Sports, Jim Yang - Tuesday, January 21, 2014
If I'm being honest, I'd say that I'm as excited about Sup ...
- Have We Reached The Tipping Point For Football?
MediaDailyNews, Gary Holmes - Monday, January 20, 2014
For all the alarm about cord-cutters, mobile viewers, Aereo, Netflix, fast-forwarding a ...
- Under Armour Gets Into Ballet With Misty Copeland
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Sports performance brand Under Armour has athlete spokespersons from football. Now t ...
- Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio ...
- Macy's, Bloomies, Saks Set To Rock Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 18, 2014
The intersection between New York's fashion crowd and the National Football Leag ...
- TD Ameritrade Supports U.S. Olympic Teams
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2014
In addition to sponsoring the U.S. Olympic Committee and Team USA, ...
- NBC Revamps Midseason Lineup: Originals, Olympics, 'Tonight'
MediaDailyNews, Wayne Friedman - Sunday, January 19, 2014
Pasadena, Calif. -- NBC is looking to change its typical midseason resul ...
- NFL: Too Much Of A Good Thing? Not Yet -- Bring On Thursday Night
TV Watch, Wayne Friedman - Monday, January 20, 2014
From the Having-Your-Cake-And-Eating-It-Too Department: The NFL is now requiring the network th ...
- Samsung Wants To 'WOW' Olympics Fans
Marketing Daily, Aaron Baar - Thursday, January 16, 2014
Samsung is looking to "wow" sports fans the world over this ye ...
- Athletes Decry Social Media's Excesses
The Social Graf, Erik Sass - Thursday, January 16, 2014
Social media is a great way for athletes to connect with the ...
- Smithfield Foods Renews Deal With Petty Motorsports
Marketing Daily, Karl Greenberg - Wednesday, January 15, 2014
"I love racing," says Smithfield CEO Larry Pope, who grew up ...
- Mitsubishi Electric Keeps Golfers Cool Under Pressure
Marketing Daily, Aaron Baar - Tuesday, January 14, 2014
The heating and cooling division of Mitsubishi leverages its sponsorship of t ...
- Super Bowl Spots Pull Record High, Commercial Time Rising
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
The Super Bowl as a TV advertising vehicle remains strong -- ...
- Omaha Newspaper Will Start an Daily Online Video Sports Show
Around the Net in Video, P.J. Bednarski - Tuesday, January 14, 2014
Longtime local talk show/reporter Mike'l Severe will join The World-Herald this spri ...
- What Sports Marketers Should Be Thinking About In '14
Marketing: Sports, Jon Last - Tuesday, January 14, 2014
A year ago, fresh off of watching at least one series fr ...
- Golden Globes Brings Ratings Luster To NBC
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
The wave of seasonal awards shows is just beginning. And if NBC ...
- Omaha! Omaha! How Bud Light Accidentally Caught A Touchdown From Peyton Manning
RTBlog, Tyler Loechner - Sunday, January 12, 2014
For the second year in a row, the NFL Playoffs have provid ...
- Every Second of the Olympics, Video Streamed Online. Whoopee Maybe
VidBlog, P.J. Bednarski - Friday, January 10, 2014
Maybe you have to be a bigger fan of the Winter Olympi ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- Hyundai Touts Luxury Cars At PGA Champs
Marketing Daily, Karl Greenberg - Monday, January 6, 2014
In Maui, players had access to the Equus, the Genesis sedan a ...
- Can The Sochi Games Be Hospitable For Corporate Hospitality?
Marketing: Sports, Pete Moore - Tuesday, January 7, 2014
As we ring in the New Year for sports, one of t ...
- Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- Fox Sports Scores Big Football Ratings
MediaDailyNews, Wayne Friedman - Friday, January 3, 2014
With the NFL season concluding last Sunday, Fox posted its best resul ...
- Yahoo Sports App Relaunches With Novel Animated GIF Maker
Mobile Marketing Daily, Steve Smith - Sunday, January 5, 2014
Users of the newly updated Yahoo Sports mobile app can turn Maj ...