- Century 21 Agents Make Fantasies Come True
Marketing Daily, Aaron Baar - Saturday, February 8, 2014
The spots will air throughout the Olympics broadcasts, with a heavy foc ...
- The Mobile Bowl...Or, The Last Super Bowl Post I Am Writing...No, Really This Time
MoBlog, Steve Smith - Monday, February 10, 2014
It was not wishful thinking on our part. Mobile really was ...
- Football By The Numbers
Research Brief, Jack Loechner - Monday, February 10, 2014
A new report from BrandAds notes that most of the information publish ...
- NBC's Olympic Live Stream Stumbles A Bit on Day One
Around the Net in Video, P.J. Bednarski - Friday, February 7, 2014
A first day look at NBC's live streaming of the Olympics: It ...
- Gillette Unveils New Olympics-Themed Marketing Campaign
MAD Boston, Val Brickates Kennedy - Friday, February 7, 2014
Gillette has unveiled a new Olympics-themed marketing campaign that focuses on t ...
- Carnival 'Bobslides' Into Olympic Sponsorship
Marketing Daily, Aaron Baar - Thursday, February 6, 2014
As the national exclusive cruise line advertiser for NBC's broadcast of t ...
- Toyota Picks Up Huge Daytona Sponsorship
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
The multi-year partnership makes Toyota the first "Founding Partner" at Daytona. ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Liberty Mutual To Air New Ads Tied to Olympic Sponsorship
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, February 6, 2014
Liberty Mutual Insurance, the large Boston-based insurance company, is getting ready ...
- Pre-Olympics Survey Finds Sponsor Awareness Spotty
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
They were given the option of saying they didn't know. Fully 4 ...
- CBS To Air 8 NFL Network Games
MediaDailyNews, Wayne Friedman - Wednesday, February 5, 2014
Hoping to gain a greater share of viewers on Thursday night again ...
- NBC Taps IDS For Real-Time Results During Sochi Olympic Games
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
NBC Olympics has tapped Information and Display Systems (IDS), a division ...
- Esurance Uses Bowl To Launch Twitter Sweeps
Marketing Daily, Tanya Gazdik - Monday, February 3, 2014
Forget the debate over which quarter of the Super Bowl is t ...
- NHL Stadium Series: Big Win For Hockey
Marketing: Sports, John Rowady - Tuesday, February 4, 2014
Some things in life are so assumed to be associated with ea ...
- Adobe, NBC Partner To Stream Olympics, Ads Run In Live Feeds
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
Adobe has teamed with NBC Olympics, a division of the NBC Spor ...
- NESN Sidelines Dell as BoSox Sideline Reporter
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, January 31, 2014
Jerry Remy's announcement Monday that he will return to the NESN boo ...
- NFL Now a New Online Platform for Fans, Debuts This Summer
Around the Net in Video, P.J. Bednarski - Friday, January 31, 2014
NFL Now will launch over the summer and will feature a vid ...
- NFL Mobile With Verizon, Gillette, Microsoft, Yahoo
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, ...
- For Street 750, X Games, Capt. America, Ride A Harley
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Part of H-D's Dark Custom line of bikes, the new Street 5 ...
- iBeacons To Meet Fans At Ballparks Nationwide On Opening Day
MoBlog, Steve Smith - Friday, January 31, 2014
The new iBeacon short-range smartphone communication and triggering technology will get i ...
- Puppies and Clydesdales Rule! Bud Wins the Pre-Super Bowl Ad Derby, and So What?
Online Video Daily, P.J. Bednarski - Friday, January 31, 2014
This year, Visible Measures says in a blog post, 30 brands ha ...
- Demand For Online Video Ads Increases Threefold Following Super Bowl
Real-Time Daily, Tyler Loechner - Friday, January 31, 2014
Being seen on the big screen during the Super Bowl is n ...
- Fox Sports Digital Taps YouTube Space L.A. For New Series
Online Video Daily, Gavin O'Malley - Thursday, January 30, 2014
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped t ...
- Coke Pre-Releases One Of Its Two Super Bowl Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The ad, "Going All the Way," shows an underdog high school footba ...
- This Super Bowl, Fewer Carrots, More Beer
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
And while the Nielsen survey predicts an increase in overall Super Bo ...
- Jerry Remy To Return To Red Sox Broadcast Booth
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Boston sportscaster Jerry Remy will return to the NESN broadcast booth f ...
- Cutting Through The Super (Bowl) Clutter Of Sports Campaigns
Marketing: Sports, Barry Janoff - Tuesday, January 28, 2014
Did someone say sports marketing traffic jam? ...
- PGA Tour, SendtoNews Ink Digital Video Deal
MediaDailyNews, Erik Sass - Friday, January 24, 2014
The PGA Tour has signed an exclusive multiyear agreement with digital spor ...
- For Sochi Olympics, Advertiser Worries Are The Usual -- And Then Some
TV Watch, Wayne Friedman - Monday, January 27, 2014
Every two years, TV advertisers still get hyped about the broad rea ...
- Fox To Test First Super Bowl Streaming App
Around the Net In Media, Phyllis Fine - Thursday, January 23, 2014
Super Bowl XLVIII will be the first such game to be stream ...