- Under Armour Extends U.S. Speedskating Partnership
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
Under Armour has signed its largest-ever sports deal, extending its partnership wi ...
- Sochi Ratings: Up, Down And Around, But Still Dominant
TV Watch, Wayne Friedman - Monday, February 24, 2014
Ad sales for the Sochi Winter Olympics will have easily topped ...
- As Tablets, Smartphones and Web Alternatives Grow, Reaching Voters Gets Tough, New Political Survey Says
VidBlog, P.J. Bednarski - Monday, February 24, 2014
In a typical week recently, about 30% of likely voters didn't wat ...
- IT Alert! Streaming of USA-Canada Hockey Game at Noon Friday May Cause Office Headaches
Around the Net in Video, P.J. Bednarski - Friday, February 21, 2014
NBC says it's concerned that so many Americans at work streaming t ...
- More Woes For Entercom's WEEI
Bay State Blog, Val Brickates Kennedy - Friday, February 21, 2014
Let's face it -- it's been a lousy month for Entercom rad ...
- 120 Sports, New Proof That Info Media Shorts Beat Long Every Time
VidBlog, P.J. Bednarski - Friday, February 21, 2014
With clear signs that more users are watching more video on mobi ...
- AP Microsites Shine During Winter Olympics
Around the Net In Media, Gavin O'Malley - Wednesday, February 19, 2014
The AP’s ongoing efforts to provide members with white-label sports-based microsites a ...
- New Approach To Figure Skating Coverage Brings Good Ratings For NBC
Around the Net In Media, Phyllis Fine - Wednesday, February 19, 2014
NBC is getting positive early ratings for its new-this-year approach to coveri ...
- A Station's Sportcaster Goes Viral on Somebody Else's YouTube Channel. Should They Care?
Around the Net in Video, P.J. Bednarski - Thursday, February 20, 2014
After WFAA sportscaster Dale Hansen in Dallas gave a strong commentary sa ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- TaylorMade Jet Speeds Are 'Go'
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in whi ...
- The Year Of Sports Video
Video Insider, Rich Routman - Wednesday, February 19, 2014
Once every four years, it arrives: the Year of Sports Video. ...
- Bruised Barbie's Social Storm Heads To Target
Marketing Daily, Sarah Mahoney - Monday, February 17, 2014
Barbie is down on her luck, and no one could blame h ...
- Sam I Am: Is The NFL (And Fans) Ready For A Gay Football Star?
Marketing: Sports, Jim Yang - Tuesday, February 18, 2014
As brands go, the National Football League hasn't exactly been a lead ...
- Sports TV Scores Huge Gains, Dominates TV Programming
MediaDailyNews, Wayne Friedman - Monday, February 17, 2014
In the last 10 years, the available hours of sports programming ha ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
Marketing Daily, Karl Greenberg - Thursday, February 13, 2014
Lexus marketing is running three shifts with an always-on approach that includ ...
- Flap Erupts Over Under Armour Speedskating Suit
Marketing Daily - Top of the News, Thom Forbes - Friday, February 14, 2014
The painstakingly designed and aerodynamically tested speedskating suits worn by the U. ...
- Football Still America's Favorite, and Then Some
Research Brief, Jack Loechner - Friday, February 14, 2014
According to the results of a recent Harris Poll, 35% of adul ...
- Arnold Research Sees Olympics As 'Win' For Sponsors
Bay State Blog, Val Brickates Kennedy - Thursday, February 13, 2014
Sponsoring the Sochi Olympic Games will prove to be a winning mo ...
- Everybody's Dishing, And Barbie Loves The Attention
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 13, 2014
A stir over an "Unapologetic" Barbie posing on the cover and ...
- Sochi Olympics Gold Medal Winner: Content Marketing
Marketing: Entertainment, Doug Chavez - Thursday, February 13, 2014
A few years back, when I was running digital marketing at ...
- Sprint Shows NBA Players Off The Court
Marketing Daily, Aaron Baar - Tuesday, February 11, 2014
"Fans have told us they were interested in getting to know playe ...
- Sports Leads TV Everywhere Streams
Research Brief, Jack Loechner - Wednesday, February 12, 2014
According to Adobe's Digital Video Index for Q4 2013, sports viewing increas ...
- Ennui See: Same Old Same Old Ads on NBC's Olympics Stream
VidBlog, P.J. Bednarski - Wednesday, February 12, 2014
The Winter Olympics, with its weird competitions, is something different. Watching ...
- Breaking Through Amidst The Avalanche
Marketing: Sports, Jon Last - Tuesday, February 11, 2014
While I've touched on this in my last couple of postings, ...
- Century 21 Agents Make Fantasies Come True
Marketing Daily, Aaron Baar - Saturday, February 8, 2014
The spots will air throughout the Olympics broadcasts, with a heavy foc ...
- The Mobile Bowl...Or, The Last Super Bowl Post I Am Writing...No, Really This Time
MoBlog, Steve Smith - Monday, February 10, 2014
It was not wishful thinking on our part. Mobile really was ...
- Football By The Numbers
Research Brief, Jack Loechner - Monday, February 10, 2014
A new report from BrandAds notes that most of the information publish ...