- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- Brands Need Smarts And Luck During March Madness
Marketing: Sports, Kent Thomas - Tuesday, April 1, 2014
March Madness is an apt moniker for this flurry of competition we' ...
- Angering Dish And Comcast, WWE's Online Wrestling Service Is A Hit So Far
Around the Net in Video, P.J. Bednarski - Monday, March 31, 2014
WWE Entertainment's new streaming service, started in February, gets its first b ...
- Gen X Picks Up Where Boomers Left Off
Engage:Boomers, Gordon Plutsky - Monday, March 31, 2014
2014 is a big milestone in American demographic history: The last ...
- Half of All Video Views Could Be Via Mobile/Tablet By 2016, Sports Is Big Driver
VidBlog, P.J. Bednarski - Monday, March 31, 2014
Sports sells, and as the new Ooyala Global Video Index shows, a ...
- Brands Tempted To Support International Football Through New Nations League
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
International football is seeking to emulate the success of the Champions Leag ...
- Hyundai Snaps Up Another Golf Match
Marketing Daily, Karl Greenberg - Thursday, March 27, 2014
The automaker gets to be at a match that brings in t ...
- Sen. McConnell's Campaign Ad Makes A Bad Basketball Mistake--In Kentucky, (And Misses The Rebound Too)
Around the Net in Video, P.J. Bednarski - Wednesday, March 26, 2014
A new campaign ad for Sen. Mitch McConnell features his voiceover wi ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Buick Ads Make Fun Of Brand Awareness Issue
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayt ...
- March Madness Games Garner Record Digital Views
Around the Net In Media, Phyllis Fine - Tuesday, March 25, 2014
March Madness games generated record Web and mobile views in the fir ...
- Quicken Loans Adds PGA To Portfolio
Marketing Daily, Tanya Gazdik - Monday, March 24, 2014
AT&T's sponsorship deal, begun at the tournament's inception in 2007, was throu ...
- TaylorMade Guarantees Distance Or Your Money Back
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort is backed by a new TV spot, "Trust," via Zambez ...
- Sprint Introduces The Framily Frobinsons
Marketing Daily, Aaron Baar - Monday, March 24, 2014
The new campaign introduces a family that includes a hamster dad, ...
- Men's Final Four Generates Big Games, Big Moments, Big Money
Marketing: Sports, Barry Janoff - Tuesday, March 25, 2014
Among the major sports events that cities clamor to host are t ...
- Can Live TV Be Altered By Real-Time Viewer Feedback?
RTBlog, Tyler Loechner - Tuesday, March 25, 2014
CBS took some shots via the Twitterverse over the weekend during i ...
- TuneIn Airs NCAA Championship Coverage, Sports Events
MediaDailyNews, Erik Sass - Friday, March 21, 2014
TuneIn, a live radio online listening service, is getting play-by-play coverage ...
- Hey Cheapskate Sports Fan! Buy A Real Seat, Why Dontcha?
MoBlog, Steve Smith - Monday, March 24, 2014
A new program for Golden State Warriors fans detects when a tick ...
- WEEI's Jason Wolfe Joins Glenn Ordway's Online Sports Radio Venture
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, March 21, 2014
Former WEEI programming director Jason Wolfe has joined Glenn Ordway's new onli ...
- AT&T NCAA Tourney To Tout Network
Marketing Daily, Aaron Baar - Thursday, March 20, 2014
AT&T is taking advantage of its status as an NCAA partner (a ...
- March Madness Is Golden Opportunity For Advertisers
Video Insider, Mallory Russell - Friday, March 21, 2014
In the U.S., the Super Bowl is the supreme sporting event f ...
- 'USA Today,' Yahoo Strike Sports Content Deals
MediaDailyNews, Erik Sass - Wednesday, March 19, 2014
Sports video is a perennial favorite for advertisers trying to connect wi ...
- World Cup Bonanza Predicted For British Advertising
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
This summer's World Cup will give the British advertising industry a GBP5 ...
- MasterCard Gives Cardholders Huge 'Surprises'
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCa ...
- Dish TV Animates Its Hopper
Marketing Daily, Aaron Baar - Tuesday, March 18, 2014
The company is encouraging its employees to take "bracket breaks" to wat ...
- Chevy Kicks Off Campaign With Manchester United
Marketing Daily, Karl Greenberg - Monday, March 17, 2014
During the Premier League match between Manchester United and Liverpool FC th ...
- CDW Helps Companies Achieve 'Smart Growth'
Marketing Daily, Aaron Baar - Monday, March 17, 2014
"The technology is evolving, and the challenges are evolving and we're helpi ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Connected Stadiums: Getting Fans Off Their Couches And Back Into Arenas
Marketing: Sports, Jim Yang - Tuesday, March 18, 2014
Like many sports fans these days, I find myself spending less ti ...
- Telemundo, Chevy Bow Sports Reality Web Show
MediaDailyNews, Erik Sass - Monday, March 17, 2014
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans ...