- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- February: The Month Of Love...And Sports
RTBlog, Tyler Loechner - Friday, March 14, 2014
Targeting travelers was once again the most expensive way to advertise ...
- Boston Sports-Talk Host Mike Salk Leaves WEEI Amid Ratings Slide
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 13, 2014
Boston sports-talk host Mike Salk leaves WEEI as the Boston station continu ...
- USA Today Launches Pro Soccer Photo Store
MediaDailyNews, Erik Sass - Wednesday, March 12, 2014
As publisher Gannett seeks new revenue streams, USA Today Sports is continui ...
- Dick's Leverages Social, Digital For Sports Awareness
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2014
"We've been working on this crowdfunding campaign for about a year," Ry ...
- Target, MLB Swing For Education Causes
Marketing Daily, Sarah Mahoney - Monday, March 10, 2014
Target, still feverishly trying to shore up its brand reputation after ...
- Puma Deserves Penalty For Ash Wednesday Stunt
Marketing Daily, Michael Fernandez - Tuesday, March 11, 2014
Campaigns that alienate consumers will inevitably fall flat. They narrow their mark ...
- Pay Attention To Me! Why 'Participatory Fandom' Can Be A Game Changer
Marketing: Sports, Jon Last - Tuesday, March 11, 2014
Let's set things straight. This is not a puff piece for form ...
- William Clay Ford, 88, Former Ford Vice Chairman
Marketing Daily - Top of the News, Thom Forbes - Monday, March 10, 2014
William Clay Ford, who learned to drive on the lap of h ...
- LG 'Glides' Into March Madness Tourney
Marketing Daily, Aaron Baar - Thursday, March 6, 2014
The electronics brand has enlisted former Houston University standout and former Houst ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customiz ...
- Yahoo Terminates Google, Facebook Sign-Ins To Improve Ad, Content Targeting
SearchBlog, Laurie Sullivan - Wednesday, March 5, 2014
Okay -- it's not fair for me to only suggest Yahoo wan ...
- Chipotle Cooks Up Homegrown MLS Deal
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
The keystone component is a national grassroots youth soccer program culminating, duri ...
- MLS: Chasing The Big Leagues
Marketing: Sports, John Rowady - Tuesday, March 4, 2014
This month is known as "March to Soccer" for the faithful ...
- Last Thoughts On The Olympics
MediaDailyNews, Gary Holmes - Monday, March 3, 2014
By almost every measure, NBC had a successful Winter Olympics. Its avera ...
- NESN Debuts Two New BoSox Reporters In Wake of Dell's Departure
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN debuted two new female reporters at Red Sox Spring Training ...
- Reebok Unveils New Branding Symbol
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
Reebok has unveiled a new branding symbol called Delta, according to Boston.co ...
- ESPN Debuts 15 College Conference Channels
Around the Net In Media, Phyllis Fine - Monday, March 3, 2014
ESPN is launching 15 national channels for that same number of colle ...
- Samsung Spotlights Paralympians' Commitment
Marketing Daily, Aaron Baar - Friday, February 28, 2014
"We want people to realize that the Paralympics are just as exciti ...
- Hoy L.A. Launches 'Hoy Deportes'
MediaDailyNews, Erik Sass - Friday, February 28, 2014
Hoy Los Angeles is launching a new weekly newspaper devoted to sport ...
- Broadcasters Ask Court To Cease Aereo Operations In 2 Cities
Online Media Daily, Wendy Davis - Monday, March 3, 2014
Aereo's streaming video system is "a textbook case of copyright infringement," ...
- NEW! Golfers, Let Your Inner Pro Out On Mizuno's 'Play Famously' Site
Out to Launch, Amy Corr - Friday, February 28, 2014
Mizuno USA launched additional content to its golf-themed website,
Playfamously.com, whi ...
- Thursdays Next Season Should Bring Both Predictable Viewing -- And Upsets
TV Watch, Wayne Friedman - Monday, March 3, 2014
TV fortunes can change when least expected. And next season, Thursday nig ...
- MIT Sloan To Host Sports Analytics Conference
MAD Boston, Val Brickates Kennedy - Thursday, February 27, 2014
MIT's Sloan School of Management will be hosting its 8th Annual Spor ...
- SapientNitro Expands Brazil Leadership Team Ahead Of World Cup, Olympics
MAD Boston, Val Brickates Kennedy - Wednesday, February 26, 2014
SapientNitro said Wednesday that it has expanded its leadership team in Braz ...
- Cable Providers Tout High Value Of Sports Networks
MediaDailyNews, Wayne Friedman - Tuesday, February 25, 2014
Cable operators and other TV providers may complain about high subscriber fe ...
- Budweiser Wants MLB's Opening Day Declared National Holiday
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 25, 2014
Coming off its social success at the Super Bowl, Budweiser is aga ...
- Stern Passes To Silver. He Shoots, He Scores
Marketing: Sports, Barry Janoff - Tuesday, February 25, 2014
If there is one thing we can learn from sports, it ...
- Under Armour Extends U.S. Speedskating Partnership
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
Under Armour has signed its largest-ever sports deal, extending its partnership wi ...