After being announced yesterday as the car sponsor to take over from Ford in sponsoring the Champions League, Nissan's European Marketing Vice President Bastien Schupp said that by focusing on a
single major event, the brand hopes to appear more consistent and focused. "Today we sponsor lots of smaller disparate events. Individually they make sense, but in reality the brand is lost. This is
why the brand is not as strong as it should be. If as a person you change your face every other second, people don't recognise you," he said.
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