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Record Year For UK Ad Spend Ahead Thanks To World Cup

Growth has returned to adland. The sporting double whammy of the Winter Olympics and World Cup will prompt advertisers to spend a record GBP13.7bn on advertising this year in the UK. Online will be the biggest single channel, with GBP6bn of spend, with television weighing in second with GBP3.6n and print at GBP1.9bn. The Advertising Expenditure Forecasts report also reveals mobile will see the biggest surges of 50% growth per year up to 2016, growing from GBP8bn last year worldwide to GBP27bn in 2016. The growth bucks the recent trend of budgets being cut in reaction to the global financial crisis.

Read the whole story at The Times of London »

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