- 'Football' Helps Kick NBC Into First Place
MediaDailyNews, Wayne Friedman - Friday, November 23, 2012
Many networks claim top results in various categories. NBC's "The Voice" a ...
- ESPN Wins 2015 College Football Playoffs
MediaDailyNews, David Goetzl - Friday, November 23, 2012
ESPN has secured rights to the entire college football playoff system comi ...
- News Corp., YES Network Deal Worth $1.5B
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
When the deal with YES Network closes, News Corp. will start wi ...
- News Corp. Set To Buy YES Network
Around the Net In Media, Phyllis Fine - Monday, November 19, 2012
News Corp. should announce this week that it will take a 4 ...
- Wade, Howard, Williams Testify; Mission Athletecare Wins
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
With such products as Court Grip, Power Grip and the EndraCool towe ...
- News Corp. Discussing Stake In Yes Network
Around the Net In Media, Phyllis Fine - Thursday, November 15, 2012
News Corp. is in talks to buy a stake in the Y ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- BMW Designing Bobsled For USOC
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
BMW of North America, the Official Mobility Partner of the United Stat ...
- ESPN On Path To Score BCS Rights
MediaDailyNews, David Goetzl - Thursday, November 15, 2012
ESPN has signed a 12-year deal to carry the Sugar Bowl ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- Callaway Drives Buzz On Twitter For New Club
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
Callaway Golf is launching a social campaign via Austin, Texas, digital fi ...
- The NBA Goes Big With Christmas Day Uniforms
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
The National Basketball Association (NBA) and its official on-court apparel partner adid ...
- 'Pampered' Athletes NOT behaving Badly
Marketing: Sports, Jon Last - Tuesday, November 13, 2012
I've used this space in the past to speak to the compl ...
- Dude! Lax Bros!
Video Critique, Larry Dobrow - Tuesday, November 13, 2012
The athletic elite at my high school were an improbably evolved lo ...
- Twitter Trend Makes Football Chants PC
Around the Net In OMD Europe, Nina Lentini - Thursday, November 8, 2012
The jokes, collected under the hashtag #PolitcallyCorrectFootballChants, take the crude humour ...
- News Corp. Buys ESPN Star Sports
MediaDailyNews, Fern Siegel - Thursday, November 8, 2012
News Corp. has completed the acquisition of ESPN Star Sports. ...
- NFL Invests In TV Product Despite Attendance Issues
MediaDailyNews, David Goetzl - Thursday, November 8, 2012
Even as the NFL worries about fans not attending games because t ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- News Corp.'s Carey Says Sports Rights Will Pay Off
MediaDailyNews, David Goetzl - Tuesday, November 6, 2012
News Corp. COO Chase Carey said the company's new long-term rights dea ...
- Analyze Your Sponsorship Portfolio Frequently
Marketing: Sports, Dan Eisenberg - Tuesday, November 6, 2012
Maintenance and monitoring are two things that we all need in o ...
- NHL Cracks Crown Jewel: Winter Classic Cancelled
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
The on-going dispute between the NHL and the NHL Players Association h ...
- TWC, Bright House To Carry beIN SPORT Network
MediaDailyNews, David Goetzl - Friday, November 2, 2012
beIN SPORT, the new global network dedicated to live coverage of t ...
- Cable Operators Choose Marketing Over Imagination
TVBlog, David Goetzl - Monday, November 5, 2012
During his brief tenure at the helm of Comcast's sports properties, Di ...
- ING NYC Marathon Weathers Some Criticism
Marketing Daily - Top of the News, Thom Forbes - Friday, November 2, 2012
In the wake of a major disaster, people often rally around ...
- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...