- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Regional Sports Networks Score Big Affiliate Dollars
MediaDailyNews, David Goetzl - Friday, March 15, 2013
The YES Network is projected to once again lead all regional spor ...
- Q&A: March Madness World
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 15, 2013
March is said to come in like a lion and go o ...
- Acura Launches Integrated Push For 2014 RLX
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
Acura is lighting the fuse on the marketing fireworks for the 20 ...
- United SportsCar Hits The Track
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
The merger of GRAND-AM Road Racing and the American Le Mans Seri ...
- Adidas Puts CrazyQuick Spotlight On NBA's John Wall
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 14, 2013
Derrick Rose is still rehabbing a knee injury suffered last season a ...
- Final Four Coverage Could Move To Cable By 2014
Around the Net In Media, Phyllis Fine - Wednesday, March 13, 2013
CBS and Turner are in talks to show the Final Four ga ...
- Boost Goes Running: Q&A With Adidas' David Baxter
Marketing Daily, Karl Greenberg - Tuesday, March 12, 2013
Adidas is very busy this year, having recently launched Impact Camo collecti ...
- Madden Cover Vote Is On
Marketing Daily, Aaron Baar - Tuesday, March 12, 2013
Electronic Arts has kicked off what has become an annual March ritua ...
- TD Ameritrade Lights Up New Olympic Deal
MediaDailyNews, David Goetzl - Tuesday, March 12, 2013
TD Ameritrade has expanded its relationship with the United States Olympic Committe ...
- Tecate Goes Younger, Bicultural For U.S.
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Tecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal ro ...
- What The World Baseball Classic Can Teach Us About 'All-Star Games'
Marketing: Sports, Jon Last - Tuesday, March 12, 2013
As a baseball junkie, it's not a surprise that the advent a ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- NBA Calls Out Business Partner China For Poaching
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Even as the NBA continues to build what it describes as ...
- Newspapers Remain Top Sports Source For Men
MediaDailyNews, Erik Sass - Friday, March 8, 2013
Between social media, mobile and cable TV, sports news outlets have be ...
- USOC Sweetens Olympic Roster With J.M. Smucker
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
With the 2014 Winter Games less than a year away, the U. ...
- Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCA ...
- Football's Existential Crisis
Engage:Millennials, Tracy Tomasso - Friday, March 8, 2013
Recently, President Obama admitted he'd have to think hard about whether he ...
- Cadenza, Kia's Moonshot, Hits The Golf Course
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
The automaker says the tournament, now at the Aviara Golf Club ...
- Stihl Creates Fantasy Lumberjack Game
Marketing Daily, Aaron Baar - Thursday, March 7, 2013
Stihl, maker of gasoline-powered chainsaws and outdoor equipment (and creator and produc ...
- March Madness Ad Spend At $1Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 7, 2013
Between 2003 and 2012, the NCAA Division I men's basketball tournament generat ...
- News Corp. To Launch Fox Sports 1
MediaDailyNews, Wayne Friedman - Wednesday, March 6, 2013
Using the assets of its niche-targeted Speed channel, News Corp. has announc ...
- DirecTV Pushes Rev Streams, NFL Sunday Ticket
MediaDailyNews, Wayne Friedman - Wednesday, March 6, 2013
DirecTV is growing its commercial, consumer movie business and advertising services ...
- Another New Fox Cable Network Looks For A Different State Of Mind -- Or For Humility
TV Watch, Wayne Friedman - Thursday, March 7, 2013
Another new cable network with more attitude? Any more TV posturing a ...
- NRA To Be Title Sponsor Of NASCAR Race
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 6, 2013
The National Rifle Association is taking its relationship with racing to ...
- March-Adness: Spending Tops $1 Billion Mark
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Ad dollars for March Madness topped the $1 billion mark for t ...
- The Football Event Bigger Than Super Bowl
Social Media Insider, Bryan Boettger - Wednesday, March 6, 2013
As marketers, we spend a lot of time talking about the Sup ...
- It's True - Marketers Have Choices After The Super Bowl
Marketing: Sports, Megan Weber - Tuesday, March 5, 2013
Much like Chicago winters, the post-Super Bowl sports world can leave sponsori ...
- Nadal Back In Swing
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 4, 2013
The last time Rafael Nadal was seen on a tennis court ...
- MLB Fan Cave Goes Global For Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 4, 2013
The high-tech decked-out destination in New York will be home to ...