- Bo On Bo
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
Bo Jackson was arguably the greatest two-sport professional athlete ever, concurrently playi ...
- Manny Pacquiao Is Nuts . . . About Pistachio Endorsement
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
The eight-time boxing champion will be bringing a lot of support wi ...
- 2013 Predictions Include Brand-Commissioned Pop Music And IPads At Your Courtside Seat
Marketing: Entertainment, Chris Raih - Thursday, December 6, 2012
If 2012 was the year of the London Olympics, the Election, a ...
- Sports Fans Want TV Everywhere -- And Every Way
TV Watch, Wayne Friedman - Thursday, December 6, 2012
Sports fans, claiming that local TV blackout rules are anti-competitive to the ...
- Notre Dame And A Year To Remember
Marketing: Sports, Larry Mann - Tuesday, December 4, 2012
As some of us are still trying to work off the Thanksgivi ...
- 'Sports Illustrated' Debuts 3 New Sports Books
MediaDailyNews, Fern Siegel - Sunday, December 2, 2012
'Sports Illustrated' has published three new books that feature the NFL's greate ...
- NHL's Richards Ties With Tees
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 30, 2012
The future of the NHL, currently in its second work stoppage sin ...
- TiVo CEO: Tebow 'Astonishing' Personality
MediaDailyNews, David Goetzl - Thursday, November 29, 2012
TiVo CEO Tom Rogers said Thursday he expects Tim Tebow to spa ...
- Golf Channel Pushes 'Different' Agenda
MediaDailyNews, Wayne Friedman - Thursday, November 29, 2012
Speaking strongly to its core -- sometimes eccentric -- viewers, the Go ...
- Toronto Maple Leafs Worth $1 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 29, 2012
In May, Tom Stillman acquired the St. Louis Blues and a bun ...
- Cablevision Taps Montemagno As Programming Chief
MediaDailyNews, David Goetzl - Wednesday, November 28, 2012
Cablevision said 23-year company veteran Tom Montemagno will take over as t ...
- Ski Business Looking To Bounce Back
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Last winter was the worst in two decades with snowfall down ...
- Cam Newton Goes From Passer To Patissier
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
A new commercial for Microsoft Windows Phone 8 helps to make li ...
- Endurance Sports Sponsorship To Reach $102 Million
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
According to research from IEG, North American sponsorship spending on marathons, triathlo ...
- When Is It Too Early To Think About The Super Bowl?
Marketing: Sports, Barry Janoff - Tuesday, November 27, 2012
From a marketing point of view, that's a rhetorical question. ...
- Fox Sports Expected To Enlarge LA Dodgers Deal
MediaDailyNews, Wayne Friedman - Monday, November 26, 2012
Fox Sports' Prime Ticket looks to be extending the TV rights ...
- Born In The Racing Pit, Luna-C Moves Outward
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Luna-C Clothing, which now backs BGB Motorsports for the Grand-Am Rolex ...
- In The Digital World, Only Winning Counts
Marketing: Sports, Bryan House - Monday, November 26, 2012
When it comes to creating the optimal Web experience, nowhere are standar ...
- 'Football' Helps Kick NBC Into First Place
MediaDailyNews, Wayne Friedman - Friday, November 23, 2012
Many networks claim top results in various categories. NBC's "The Voice" a ...
- ESPN Wins 2015 College Football Playoffs
MediaDailyNews, David Goetzl - Friday, November 23, 2012
ESPN has secured rights to the entire college football playoff system comi ...
- News Corp., YES Network Deal Worth $1.5B
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
When the deal with YES Network closes, News Corp. will start wi ...
- News Corp. Set To Buy YES Network
Around the Net In Media, Phyllis Fine - Monday, November 19, 2012
News Corp. should announce this week that it will take a 4 ...
- Wade, Howard, Williams Testify; Mission Athletecare Wins
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
With such products as Court Grip, Power Grip and the EndraCool towe ...
- News Corp. Discussing Stake In Yes Network
Around the Net In Media, Phyllis Fine - Thursday, November 15, 2012
News Corp. is in talks to buy a stake in the Y ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- BMW Designing Bobsled For USOC
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
BMW of North America, the Official Mobility Partner of the United Stat ...
- ESPN On Path To Score BCS Rights
MediaDailyNews, David Goetzl - Thursday, November 15, 2012
ESPN has signed a 12-year deal to carry the Sugar Bowl ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- Callaway Drives Buzz On Twitter For New Club
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
Callaway Golf is launching a social campaign via Austin, Texas, digital fi ...
- The NBA Goes Big With Christmas Day Uniforms
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
The National Basketball Association (NBA) and its official on-court apparel partner adid ...