- 'Pampered' Athletes NOT behaving Badly
Marketing: Sports, Jon Last - Tuesday, November 13, 2012
I've used this space in the past to speak to the compl ...
- Dude! Lax Bros!
Video Critique, Larry Dobrow - Tuesday, November 13, 2012
The athletic elite at my high school were an improbably evolved lo ...
- Twitter Trend Makes Football Chants PC
Around the Net In OMD Europe, Nina Lentini - Thursday, November 8, 2012
The jokes, collected under the hashtag #PolitcallyCorrectFootballChants, take the crude humour ...
- News Corp. Buys ESPN Star Sports
MediaDailyNews, Fern Siegel - Thursday, November 8, 2012
News Corp. has completed the acquisition of ESPN Star Sports. ...
- NFL Invests In TV Product Despite Attendance Issues
MediaDailyNews, David Goetzl - Thursday, November 8, 2012
Even as the NFL worries about fans not attending games because t ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- News Corp.'s Carey Says Sports Rights Will Pay Off
MediaDailyNews, David Goetzl - Tuesday, November 6, 2012
News Corp. COO Chase Carey said the company's new long-term rights dea ...
- Analyze Your Sponsorship Portfolio Frequently
Marketing: Sports, Dan Eisenberg - Tuesday, November 6, 2012
Maintenance and monitoring are two things that we all need in o ...
- NHL Cracks Crown Jewel: Winter Classic Cancelled
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
The on-going dispute between the NHL and the NHL Players Association h ...
- TWC, Bright House To Carry beIN SPORT Network
MediaDailyNews, David Goetzl - Friday, November 2, 2012
beIN SPORT, the new global network dedicated to live coverage of t ...
- Cable Operators Choose Marketing Over Imagination
TVBlog, David Goetzl - Monday, November 5, 2012
During his brief tenure at the helm of Comcast's sports properties, Di ...
- ING NYC Marathon Weathers Some Criticism
Marketing Daily - Top of the News, Thom Forbes - Friday, November 2, 2012
In the wake of a major disaster, people often rally around ...
- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Sprint Unleashes NBA Game TIme
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In advance of the NBA season, Sprint is launching NBA Game Tim ...
- Fox Trumps Rivals With World Series, NFL
MediaDailyNews, Wayne Friedman - Monday, October 29, 2012
With the tag-team of early NFL coverage on Sunday and what turn ...
- TWC To Carry Lakers Games In Korean
MediaDailyNews, David Goetzl - Monday, October 29, 2012
As the new Time Warner Cable regional sports network gets ready ...
- Could NHL Lockout Freeze Winter Classic All-Star Game?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
The dispute between the NHL and NHL Players Association has, to dat ...
- Peyton Manning To Own Papa John's Franchises
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Peyton Manning is now an owner-endorser for Papa John's. The star quarterba ...
- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...
- Shooting Up Your Way To A Better Self Image
Online Media Daily, George Simpson - Friday, October 26, 2012
The Bulging Bicep Gym in Stamford Conn. terminated the membership of Barna ...
- GMR Marketing Opens Moscow Office
Raw, Nina Lentini - Friday, October 26, 2012
GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, h ...
- Virtual Fan Network Helps Athletes Leverage Fan Base
The Social Graf, Erik Sass - Friday, October 26, 2012
Team sports have always been inherently social, as demonstrated by the phenomen ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, where ...
- Michael Phelps Now A Marathon Man Of Marketing
Marketing: Sports, Barry Janoff - Tuesday, October 23, 2012
Michael Phelps was all dry and smiling through a full beard wh ...