- MSG, Kia Motors Drive Extended Partnership
MediaDailyNews, Fern Siegel - Monday, October 22, 2012
The Madison Square Garden Company and Kia Motors America expanded their marketi ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- The NBA Goes Big With Pre-Season Pitch
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
The National Basketball Association is launching a pre-season campaign to get peop ...
- ESPN Continues Near Top In 'Forbes' Brand Rankings
MediaDailyNews, David Goetzl - Thursday, October 18, 2012
Trailing only Nike but leading Adidas by a wide margin, ESPN remain ...
- "SportsCenter" Brand Moves To Another Arena
TVBlog, David Goetzl - Friday, October 19, 2012
ESPN's efforts to give its "SportsCenter" brand a higher-profile, multi-platform role ha ...
- London In Rearview, Marketers Preparing For Brazil
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Global Olympic partners like Visa, GE, and Coca-Cola are planning their campaig ...
- Armstrong Out At Livestrong
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Lance Armstrong stepped down as chairman of the Livestrong cancer support chari ...
- Ram Truck Sponsors Jack Link's Major League Fishing
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
The Ram Truck brand has signed to sponsor Jack Link's Major Leag ...
- 'Hemispheres,' Golf Media Team For Feature Stories
MediaDailyNews, Fern Siegel - Wednesday, October 17, 2012
Hemispheres magazine, the in-flight publication of United Airlines, has partnered with Go ...
- Scottish Paper Suspends Football Comments
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 16, 2012
The Daily Record's digital editorial director Ewan Watt says the newspaper hop ...
- Spalding Signs Multiple Licensing Deals
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spaldi ...
- Nike 'Vehemently' Refutes Charges By 'Lance Hater'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 17, 2012
Even ardent admirers of Lance Armstrong have been rattled by the intrica ...
- Winning The Race In Mobile Marketing
Marketing: Sports, Dev Crews - Tuesday, October 16, 2012
Racers in giant, state-of-the-art sailboats use the power of the water a ...
- P&G, Nick Lachey Ask NFL Fans To Show Their Team Colors
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Procter & Gamble is activating behind its fourth season as an offici ...
- OfficeMax Puts Pen To Paper For College Hockey Deal
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Even as the current NHL lockout continues to melt the 2012-13 seaso ...
- Usain Bolt Gets Special Nissan GT-R
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bolt, who appears in Nissan advertising, has signed a special deal wi ...
- IPG's Amusement Park Entertainment Forms Sports Marketing Unit
MediaDailyNews, Steve McClellan - Wednesday, October 10, 2012
Amusement Park Entertainment, the Interpublic Group-backed branded entertainment agency, has launched ...
- Tim Tebow Gets Endorsement From Madison Avenue
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
The New York Jets have a quarterback controversy involving starter Mark Sanch ...
- Football's Unique Selling Proposition
Marketing: Sports, Jon Last - Tuesday, October 9, 2012
Last month, I raised a yellow flag for those properties and spor ...
- CBS Radio Buys 101.9 FM, Converts To Sports Radio
MediaDailyNews, Erik Sass - Monday, October 8, 2012
CBS Radio has acquired 101.9 FM from Merlin Media, the new broadca ...
- Longhorn Network Limited To Cablevision West
TVBlog, David Goetzl - Tuesday, October 9, 2012
A Cablevision-Disney deal includes carriage of the Longhorn Network (LHN). But t ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- Outdoor Channel Looks To Increase Interest In Aerial Cameras
MediaDailyNews, David Goetzl - Thursday, October 4, 2012
As it continues to seek a buyer for its aerial camera businesse ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...
- Worldlink To Handle DR Ad Sales For Pac-12 Networks
MediaDailyNews, Steve McClellan - Wednesday, October 3, 2012
Multiplatform ad sales firm WorldLink has signed a deal to exclusively overs ...
- Buffalo Wild Wings Gets Unexpected Boost In Lockout
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The brand turned out to be an unexpected beneficiary of all t ...
- Simple Rules To Improve Digital Marketing To Fans
Marketing: Sports, Shaunak Dave - Tuesday, October 2, 2012
In the sports business, marketing business, or the "business of business," t ...
- Broadcast Partnerships In NFL Playbook For QSR
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
The NFL has strict rules on branded stadium signage. Several brands ha ...
- Rafael Nadal Takes On A New Racket
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
The former No. 1 ranked tennis player in the world has n ...
- Can Barclays Center Make Brooklyn?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
The New York borough that has been home to the likes ...