- The Most Valuable Soccer Teams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 24, 2012
Manchester United is most valuable franchise in soccer, and in all ...
- Adidas MLS-Themed Ad Heralds Next-Gen Micoach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
Top players from Major League Soccer, including Brek Shea (FC Dallas), Javi ...
- Honda Grabs Super Mario For Indy Push
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Unless you're into motorcycles or auto racing, you might not think ...
- Big Sports TV Still Commands Attention-Whatever The Cost
TV Watch, Wayne Friedman - Wednesday, May 23, 2012
NBC says it will lose money on the London Olympics, according ...
- NASCAR Inks First-Ever Deal With Twitter
Marketing Daily, Karl Greenberg - Monday, May 21, 2012
If Twitter and NASCAR go together like rubber and asphalt, it's part ...
- P&G Takes Lessons From NFL To London Olympics
Marketing: Sports, Barry Janoff - Tuesday, May 22, 2012
In 2010, Procter & Gamble signed two deals that arguably could ...
- Hispanic Sports Fans Rising, Sports Advertising Up
MediaDailyNews, David Goetzl - Monday, May 21, 2012
It's not just soccer. From NASCAR to the NFL Draft, growth ...
- Citi Backs Team USA
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
Bob and Mike Bryan, Cullen Jones, Meb Keflezighi and a group ...
- Nintendo's Got Game On Tennis Tour
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
To help support the launch of Mario Tennis Open, Nintendo of Ameri ...
- Chevrolet Goes Skateboarding For Sonic
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
A Chevy Sonic will be awarded to both the 2012 Street Leag ...
- Tecate Soccer Search: 'Are You Fan Enough?'
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
The cerveza con caracter knows that its consumers are big supporters ...
- FTC Busts Skechers Over Kim, Montana Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
In marketing for Shape-ups, Skechers said the shoes would help people lo ...
- Rugby League Slams BBC
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
Rugby League's governing body the RFL has accused the BBC of ignori ...
- Lilly, O'Brien, Devers At Olympic Hall Of Fame
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
The Class of 2012 Hall of Fame, presented by Allstate, includes socc ...
- Nissan Is Back In Black (Spandex)
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Nissan is back for the second year as automotive sponsor of t ...
- Upfront: ESPN Launches Documentaries, Expands X Games, Radio Apps
MediaDailyNews, Steve McClellan - Tuesday, May 15, 2012
Already one of the more ubiquitous brands in the multiscreen media landscap ...
- ESPN, Twitter Co-Create Ad Programs For Sports Events
Online Media Daily, Gavin O'Malley - Tuesday, May 15, 2012
Starting with the NBA Finals, ESPN is teaming with Twitter to crea ...
- For Brand Marketers, Content Is The Beef
Marketing: Sports, Brian Grey - Tuesday, May 15, 2012
I spent much of the past week on one of my ma ...
- Roberts Hosts ESPN's Lexus 'Game'
MediaDailyNews, David Goetzl - Monday, May 14, 2012
Robin Roberts is returning to "SportsCenter." The former anchor will conduct intervie ...
- ESPN May Scale Back International Operations
Around the Net In OMD Europe, Nina Lentini - Monday, May 14, 2012
The sports network currently holds the broadcast rights to show live match ...
- Josh Hamilton Joins Rihanna On 'Viva Coca'
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Fresh off his historic four-homer game, Hamilton has signed a deal wi ...
- Time Warner Cable Launching L.A. Sports Networks
Around the Net In Media, Phyllis Fine - Thursday, May 10, 2012
Time Warner Cable is becoming a sports programmer on Oct. 1, wh ...
- Vitrue, NBC Sports Expand Social Media Relationship
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
Social marketing firm Vitrue said it has expanded its relationship with N ...
- ACC Tournament To Get Title Sponsor
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
The nearly 60-year-old ACC men's basketball tournament is likely to have ...
- Sirius XM Carries MLB Broadcasts Online
MediaDailyNews, Erik Sass - Tuesday, May 8, 2012
Baseball fans, rejoice: Sirius XM has launched 30 new channels dedicated ...
- More 'System 2' Thinking Is Needed
Marketing: Sports, Jon Last - Tuesday, May 8, 2012
I had lunch recently with a longtime friend and colleague who I' ...
- Y&R Helps Argentina Politicize Olympics
MediaDailyNews, Steve McClellan - Monday, May 7, 2012
Y&R Buenos Aires, part of the WPP global ad agency network, h ...
- Budweiser Pairs With Zeebox In Football Partnership
Around the Net In OMD Europe, Nina Lentini - Monday, May 7, 2012
While the game is transmitted on ITV 1 and ESPN, the BSkyB-back ...
- Toyota Backs Supercross
Marketing Daily, Karl Greenberg - Friday, May 4, 2012
Toyota is extending its official vehicle sponsor status with the AMA Monst ...
- MSG Gets Record Financial Results From Knicks
MediaDailyNews, Wayne Friedman - Friday, May 4, 2012
Buoyed by a strong mid-season run of the New York Knicks, t ...