- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Nike Trumpets Sharapova Triumph
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In winning the French Open, the 25-year-old becomes only the sixth wom ...
- Seeing Is Believing
Marketing: Sports, Jon Last - Tuesday, June 12, 2012
As a marketing researcher who has seen more than my share ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Pac-12 Sports Favors TV Everywhere Approach
MediaDailyNews, David Goetzl - Friday, June 8, 2012
The Pac-12 networks will have a TV Everywhere-style offering starting when t ...
- Q&A: MLS' Digital World Domination
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Soccer is still about goals, penalty kicks, yellow cards and blood, swe ...
- 3D Computer To Recreate Every Euro 2012 Goal
Around the Net In OMD Europe, Nina Lentini - Thursday, June 7, 2012
Euronews is offering a 360-degree coverage package on air and online ...
- Adam Grossman Back In Boston With Sox
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
Adam Grossman is back at the BoSox as SVP of marketing a ...
- Kopparberg Launches Humorous Euro 2012 Drive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Swedish cider maker Kopparberg is launching its first football themed campaign ...
- NHL Network Lets Fans 'Hold' Stanley Cup
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
An augmented reality-based, brand activation campaign for the NHLNetwork, New York, le ...
- How Brands Can Capitalize On The Growing Online Sports Segment
Video Insider, Rich Routman - Thursday, June 7, 2012
Content owners and distributors are doing their best to make sports conte ...
- UFC Has New Video Fight Plan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The mixed martial arts group has signed an exclusive deal with ...
- WNBA, Marketers Honor 40th Anniversary Of Title IX
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The league is planning a season-long series of events to celebrate t ...
- Bank of America Launches Two Efforts
Marketing Daily, Tanya Gazdik - Monday, June 4, 2012
Bank of America is launching two advertising efforts, one for its Merri ...
- The Great Information Gap: Why Rookie Sponsors Need Their Own Realtors
Marketing: Sports, Darren Marshall - Tuesday, June 5, 2012
Imagine you were trying to buy your first home (not a pleasa ...
- Stinkdigital Measures its Twitter Health With Athlete's Tool
Creative Media Blog, Amy Corr - Monday, June 4, 2012
How healthy is your Twitter account? Do you tweet informative, smart a ...
- Airline M&A Could Help Networks, But Not More Than Southwest
TVBlog, David Goetzl - Monday, June 4, 2012
Mergers and acquisitions can be a boon to networks, generating a flo ...
- Manning, Tebow, RG3 Score Big In Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
Peyton Manning, Tim Tebow and Robert Griffin III have yet to pl ...
- Chevrolet Chases The Real Football
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
"This is taking the things we do in the U.S. and multiplyi ...
- We Got Game
Marketing: Health, Chad Capellman - Friday, June 1, 2012
Take a shot at an inside-outside approach to thought leadership. ...
- The Globetrotters Get Big China Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
At one time the National Basketball Association backed the globetrotting ambitions ...
- Jeep Hits The Deck For USA Hoops
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
Jeep is using the sponsorship to tout its limited-edition version of t ...
- Disney's Iger On TV Ad Upfront: Too Early To Tell
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
TV's upfront marketplace is underway -- but mum's the word, at lea ...
- Breeders' Cup Launches Integrated Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 29, 2012
The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 200 ...
- Sun Life Financial Partners With Boston Celtics
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Sun Life Financial has acquired the naming rights to the Boston Celti ...
- Advice for Reebok: Tell Us a Story
Marketing: Sports, Gordon Plutsky - Wednesday, May 30, 2012
I just spent an exhilarating day at the Northeast Regionals of t ...
- The Shortfalls Of Sporadic Digital Investment in Sports
Video Insider, Rich Routman - Friday, May 25, 2012
When tent-pole sports events such as the Super Bowl, Masters and NC ...
- The Most Valuable Soccer Teams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 24, 2012
Manchester United is most valuable franchise in soccer, and in all ...
- Adidas MLS-Themed Ad Heralds Next-Gen Micoach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
Top players from Major League Soccer, including Brek Shea (FC Dallas), Javi ...