- Then: Ortiz Signs New Deal With Tiger's Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Fuse Science, which recently signed Tiger Woods to its roster of spor ...
- Finally: Hankook Hits Road With Men's College Hoops Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Hankook Tire America Corp. wants its name to roll right off consumer ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Spike To Push Martial Arts With 'MMA Junkie'
MediaDailyNews, David Goetzl - Wednesday, November 16, 2011
As it looks to keep itself in the mixed martial arts rin ...
- Politics, Paterno and L'Affaire Romenesko Dominate News Business
TVBlog, Steve McClellan - Thursday, November 17, 2011
Scandals of epic and not-so-epic proportions have fascinated the news business ov ...
- NFL To Debut Official Magazine
Around the Net In Media, Phyllis Fine - Wednesday, November 16, 2011
Touching down on U.S. newsstands Dec. 13: NFL Magazine, a new pri ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- NASCAR Taps Kim Brink For Marketing Role
Marketing Daily, Karl Greenberg - Monday, November 14, 2011
NASCAR has named Kim Brink new managing director of brand and consum ...
- No PR Winners In NBA Labor Dispute
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 15, 2011
Ostensibly, there are no draws in basketball. No matter how many overtim ...
- Brand To Brand: How To React In Challenging Situations
Marketing: Sports, Brian Grey - Tuesday, November 15, 2011
The past week has not been a stellar one for the wi ...
- Acting As Media Company, NFL Moves Into Print
TVBlog, David Goetzl - Tuesday, November 15, 2011
In an endorsement of the would-be flailing industry, one of the mo ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Sherwin-Williams Out Of Penn State
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Nike is unwilling to discuss the future of its longtime branding relationsh ...
- Kyle Busch Without M&M's For Final Two Races
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Kyle Busch will be allowed to race in the final two Spri ...
- Penn State Sex Scandal Drives ESPN Sponsor Out, Temporarily
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
The fallout and media coverage over the scandal at Penn State h ...
- NHL Original Productions Launched
MediaDailyNews, Fern Siegel - Thursday, November 10, 2011
The National Hockey League has created NHL Original Productions, joining forces wi ...
- Time Warner Yet To Score NFL Network
MediaDailyNews, David Goetzl - Thursday, November 10, 2011
An NFL executive said the league's tap dance with Time Warner Cab ...
- Cars.com Takes Proactive Stance On Penn State Scandal
TVBlog, David Goetzl - Friday, November 11, 2011
Finally, an example of swift and powerful leadership in the Penn Sta ...
- MDC, Andretti Form Sports Marketing Venture
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After years of working together on a project basis, MDC Partners a ...
- Danica Patrick, Daytona 500 Good To Go
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
Danica Patrick has made it official; she will make her Nascar Spri ...
- A Celtics' View On Google+
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 9, 2011
Boston Celtics Director Of Interactive Media Peter Stringer shares his opinion ...
- Q&A: Can NFL Network Take Down ESPN?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Since its debut in November 2003, NFL Network has been a majority-own ...
- Valuing A Sponsorship Was Never Supposed To Be Easy
Marketing: Sports, Jon Last - Tuesday, November 8, 2011
Conducting research for a variety of sports properties and brands that activa ...
- Industry Groups Tout Poker As A Mind Sport
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Poker has a certain, perhaps nefarious, reputation. But The United States Pok ...
- Time Warner Weighs Cost Of NFL
MediaDailyNews, David Goetzl - Friday, November 4, 2011
There was a time in the 1990s when TNT carried a sli ...
- Discover, NHL Extend Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
As part of this agreement, Discover becomes title sponsor of the inaugur ...
- Running For Fun, Health And Brand Exposure
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 3, 2011
When I heard New York Mayor Michael Bloomberg talking on the rad ...
- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- Tim Hortons Scores NHL All-Star Game Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Tim Hortons gets a Zamboni-ful of media and branding opportunities, including ...
- Sports: #StayOnYourToes
Marketing: Sports, Jim Spinello - Tuesday, November 1, 2011
It appears to my wife, kids and co-workers that I've recently be ...