• November 14, 2011

NASCAR has named Kim Brink new managing director of brand and consumer marketing. Brink comes from General Motors, where she was most recently Cadillac's executive director of advertising and sales promotion.

Per a NASCAR statement, Brink will focus on helping the company's five-year strategic business plan, which was developed and introduced following a NASCAR-commissioned year-long study by Taylor. The plan includes five core components: growing the youth and Hispanic fan base; reaching the next-generation of NASCAR fans; developing a wide-reaching digital and social media strategy; building driver star power; and improving the at-track experience for fans.

Brink, who begins immediately and reports to Steve Phelps, NASCAR's CMO, was from 2003-10 general director of advertising and sales promotion with Chevrolet.

At Chevrolet Brink was behind the American Revolution campaign, and was at the marketing help for over 20 vehicle launches, including partnerships with NASCAR, MLB and the Country Music Association.