- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- Tim Hortons Scores NHL All-Star Game Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Tim Hortons gets a Zamboni-ful of media and branding opportunities, including ...
- Sports: #StayOnYourToes
Marketing: Sports, Jim Spinello - Tuesday, November 1, 2011
It appears to my wife, kids and co-workers that I've recently be ...
- Tim Hortons Scores Title Sponsorship Of NHL All-Star Game
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
Tim Hortons, one of North America's largest quick-service restaurant chains, has secur ...
- WealthTV To Air, Stream King-Promoted Fights
MediaDailyNews, David Goetzl - Monday, October 31, 2011
WealthTV, the network in only 12 million homes, will make the seri ...
- NHL Seeks Higher Engagement More Than Numbers
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
"My concern is how do we, as a traditional sports property, enga ...
- Nike Introduces LeBron's Latin For The Holidays
Marketing Daily, Sarah Mahoney - Friday, October 28, 2011
Never mind the lockout: Nike has taken the wraps off its Holid ...
- NBA Networks Cope WIth Dispute, Rating And Fees Future Concerns
MediaDailyNews, David Goetzl - Friday, October 28, 2011
With the NBA labor dispute continuing, a Wall Street analyst suggests th ...
- World Series Game 7 Brings Network Dilemmas
Around the Net In Media, Phyllis Fine - Friday, October 28, 2011
Last night's 11-inning Word Series game 6, with its continual upsets a ...
- Jordan Brand Does Lockout Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NBA lockout is spawning humorous ads, including a Jordan Brand sp ...
- Tecate Stays In Ring, Thanks To Great Latino Boxers
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
It makes sense to be in the sport for two reasons: boxi ...
- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- Kraft Puts Brands In Drivers Seat For NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Kraft Foods is continuing its relationship as the Official Cookie of NASC ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...
- MetroPCS Signs Deal With USA Basketball
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
MetroPCS has signed a deal with USA Basketball today making the Dallas-bas ...
- What We Did During The Lockout: Marketing, Management, Marriage
Marketing: Sports, Barry Janoff - Tuesday, October 25, 2011
Just because the NBA games stopped didn't mean that the pro basketba ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Griffin Dunks Again For Kia, But This Time On Skates
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Kia has brought back NBA All-Star Blake Griffin, who was featured ...
- ESPN: Mobile Audience Growing, Spending More Time
Online Media Daily, Mark Walsh - Friday, October 21, 2011
David Coletti, vice president, digital media research and analytics at ESPN, explai ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- How Media, Marketing Played A Role In Wheldon's Fatal Crash
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Jim Edwards argues that the desire for greater sponsorship money and ...
- But Then The Cars Were Never Meant For The Oval Track
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Sunday's tragic 15-car accident that killed racecar driver Dan Wheldon has ma ...
- Consumer Digital Video: More Than A Web Buzz Word For Sports Sponsors
Marketing: Sports, Brian Grey - Tuesday, October 18, 2011
Buzzwords certainly make the Internet go 'round. From general categories like mobi ...
- Doritos Shows First Super Bowl XLVI Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
Offering a sneak peek at the first TV commercials that could r ...
- Athletic Retailers Aren't Sweating NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
The first two weeks of the National Basketball League regular season a ...
- Hershman Exits Showtime To Head HBO Sports
MediaDailyNews, Fern Siegel - Friday, October 14, 2011
Showtime's loss is HBO's gain. Ken Hershman, executive vice president and gener ...
- NFL Football On TV Scores For Advertisers, Little Time-Shifting
MediaDailyNews, Wayne Friedman - Friday, October 14, 2011
For TV networks, NFL football continues to be the steady and valuab ...
- ESPN Disbands Content Development Group
MediaDailyNews, Fern Siegel - Thursday, October 13, 2011
ESPN has decided to disband its Content Development Group; as a resul ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...