- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- Texas Cadillac Dealers Launch Charity Effort
Marketing Daily, - Tuesday, September 20, 2011
Texas Cadillac dealers are launching Team Escalade Texas, a multi-market, multimedia campai ...
- Disney Rejects Sports-Tier TV Fees
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Though there continues to be soaring prices for sports television programming, ...
- Without Manning, Who Is The NFL's (Next) Marketing MVP?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Barry Janoff mulls who's next among NFL MMP's (most marketable players): T ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- Wild Ride In College Sports Now = Long-Term Good News For Brands
Marketing: Sports, Brian Grey - Tuesday, September 20, 2011
No sports business category is changing faster (some might say it's ...
- Shawn White Gets Behind Chewing Gum
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Forget perfume, apparel, a new snowboard line, or a ski resort. Olymp ...
- Miller Lite, Goodyear, Dollar General Back 'The Chase'
Marketing Daily, Tanya Gazdik - Friday, September 16, 2011
Miller Lite will give a "man cave" to two winners every ti ...
- DirecTV Unhappy With Sports Narrowcasting
MediaDailyNews, David Goetzl - Saturday, September 17, 2011
Even with sports such a crucial part of its brand, DirecTV m ...
- Football, TV & The Ad-Edit Ratio
TV Board, Mark Lieberman - Monday, September 19, 2011
Football is a funny thing in the TV world. It drives ratin ...
- United Football League Vows To Carry On
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
The United Football League, which in August delayed its season a mon ...
- Visa NFL Campaign Will Culminate At Super Bowl XLVI
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
The 2011 NFL season is just one week old, but league partn ...
- BMW Hands Out Motor Oil Cologne To PGA Players
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
BMW Golf, is using what might be called aroma advertising and in-hot ...
- UPS Touts Service With Paper Dinosaurs, Montana
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
The new program, called UPS MyChoice, is meant to literally mark t ...
- 'Sporting News' App Personalizes Coverage
Online Media Daily, - Tuesday, September 13, 2011
The Sporting News kicked off its first iPad app. ...
- Burst To Unveil Video, Social Ad Tools
Online Media Daily, Gavin O'Malley - Wednesday, September 14, 2011
Segmenting audiences online appears to be as popular as ever. Burst Med ...
- Gatorade, NBA Take Athlete Pitch On The Road
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
Gatorade and the National Basketball Association have launched a road show call ...
- Honda Back On Ice For Three More Years
Marketing Daily, - Monday, September 12, 2011
American Honda Motor Co. has renewed as category exclusive National Hockey Leag ...
- New Amsterdam Gin Signs With Falcons
Marketing Daily, - Monday, September 12, 2011
New Amsterdam Gin and the Atlanta Falcons have announced a sponsorship agreeme ...
- How To Be A Bad Survey Respondent
Marketing: Sports, Jon Last - Tuesday, September 13, 2011
Thankfully, we still hear incessant cries from sponsor and property clients th ...
- Universal Sports Moves To Cable, Satellite Outlets
MediaDailyNews, Wayne Friedman - Monday, September 12, 2011
Looking for a more business-friendly national distribution footprint, TV sports network Univers ...
- NFL Players Vie For Marketability In New Study
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
Now that the NFL is back on the gridiron, who are t ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- ESPN Kicks Off 'Monday Night Football' Through 2021
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
ESPN renews perhaps the most valuable show on cable television: NFL's "Mond ...
- NFL Is Prime-Time's Dependable Scorer
MediaDailyNews, David Goetzl - Friday, September 9, 2011
The National Football League continues to prove itself as perhaps TV's mo ...
- Marketers Hope To Score With NFL Promos
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2011
There are a plethora of promotions, sponsorships and tie-ins that would ha ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...