- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- New No. 1 Sport In The U.S. -- Soccer?
Marketing: Sports, John Rowady - Tuesday, April 6, 2010
It may happen sooner than you think. My bet is that ...
- NBC Sports Shuffles Exec Deck
Online Media Daily, Gavin O'Malley - Monday, April 5, 2010
Kevin Monaghan, SVP of business development for NBC Sports, is taking ...
- Social Media as Scandal-O-Meter: The Tiger Woods Case Study
The Social Graf, Erik Sass - Tuesday, April 6, 2010
I've always prided myself on not giving a darn about celebrity infidelitie ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- 'Global Golf Post' Masters Interactive Connection
MediaDailyNews, Fern Siegel - Friday, April 2, 2010
Digital publishing provider Texterity has teamed with Global Golf Post, ...
- ESPN3 Ready To Take The Field
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 2, 2010
ESPN3.com is expected to debut Sunday night, reports paidContent. First up wi ...
- Media Buys: Target Political Parties Via Sports
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Media plans can have pinpoint political reach. Now, media buyers who wa ...
- Nike Shoots New Tiger Woods Spot
Marketing Daily, - Monday, March 29, 2010
According to TMZ, Nike has been working on a new TV sp ...
- Brand Lessons From The Court
Marketing Daily, Sharon Napier - Monday, March 29, 2010
Syracuse University fans are in mourning. That is the power of ...
- How To Get The Most Out Of Local Sports Content
Marketing: Sports, Dave Finocchio - Tuesday, March 30, 2010
To be successful in this digital media age, you need to ...
- espnW Focuses On Women's Sports
MediaDailyNews, David Goetzl - Monday, March 29, 2010
As Laura Gentile and fellow ESPN executives batted around ideas for pocke ...
- FedEx Launches B-to-B NASCAR Promo
Marketing Daily, - Friday, March 26, 2010
FedEx has launched a program called "FedEx Race Time Promotion" wherein sma ...
- NHL, HP Prep Photostore Launch
Marketing Daily, - Friday, March 26, 2010
The National Hockey League has partnered with HP to launch the N ...
- Chevy Extends Deal With Fishing Tourneys
Marketing Daily, - Friday, March 26, 2010
Minneapolis-based fishing-tournament organization FLW Outdoors reports that GM's Chevrolet division has extend ...
- Fortified Waters, Sports Drinks Show Greatest Decline
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The beverage category declined 3.1% in volume in 2009 -- the seco ...
- 'WSJ' Revamps Sports Focus
Around the Net In Media, Fern Siegel - Wednesday, March 24, 2010
The Wall Street Journal's New York sports section will assign beat reporte ...
- NBA Stretches Adidas Deal To Include Europe
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
Until now, Adidas has owned that distinction everywhere but Europe. But, starti ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Citibank, Radio Disney Host Citi Field Event
Marketing Daily, - Monday, March 22, 2010
Citibank hosted a kid's day at Citi Field in New York. T ...
- La Dolce Vita Coming To Madison Square Garden
Marketing Daily, - Monday, March 22, 2010
Buonitalia SpA, the Rome-based governmental agency responsible for promoting, internationalizing, and safeguardi ...
- Jim Beam, ESPN Launch Multichannel Partnership
Marketing Daily, Karlene Lukovitz - Monday, March 22, 2010
While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitali ...
- Hoopla Over March Madness Marketing
Marketing: Sports, Barry Janoff - Tuesday, March 23, 2010
If you are a company not officially affiliated with the National Collegia ...
- ESPN Swings Back In PR One-Upmanship, Announces 3D TV Baseball Event For July
MediaDailyNews, David Goetzl - Friday, March 19, 2010
The self-touted "Worldwide Leader in Sports" seems determined to hold that tit ...
- NCAA March Madness On Demand Video Sees Big Jumps
Online Media Daily, Gavin O'Malley - Friday, March 19, 2010
For CBS, March's NCAA Division I Men's College Basketball Championship has lo ...
- MSG Delivers First 3D Hockey Telecast
MediaDailyNews, David Goetzl - Thursday, March 18, 2010
Icing ESPN and Comcast, a New York-area network will become the fir ...
- KeyBank Sponsors Snuggies Promo
Marketing Daily, - Tuesday, March 16, 2010
Developed by KeyBank's agency, Cleveland-based Adcom, the March 5 event was promot ...
- Do Consumers' Actions Speak Louder Than Their Words?
Marketing: Sports, Ove Haxthausen - Tuesday, March 16, 2010
While consumers may think they are indifferent to Olympic sponsorships, their behavio ...
- Masters To Tee-Off In 3D
MediaDailyNews, David Goetzl - Monday, March 15, 2010
Augusta National Golf Club, hidebound to tradition in many ways, has stru ...
- Firm Predicts App "Gold Rush"
MoBlog, Mark Walsh - Tuesday, March 16, 2010
Has the world gone app happy? Yes, according to an updated foreca ...