• PaidContent, Friday, April 2, 2010 2:43 PM

ESPN3.com is expected to debut Sunday night, reports paidContent. First up will be the Yankees-Red Sox season opener, which will be accompanied by various enhancements. The channel mixes programming found on the various ESPN cable nets along with games and events that can only be seen via the broadband net.

"But whatever the name it's still available in the U.S. primarily to the 50 million or so subscribers whose ISPs have a licensing deal with ESPN," paidContent notes. "That's because unlike 99.9 percent of broadband sites, the broadband network formerly known ESPN360.com works like a cable channel." One key improvement is that users will no longer have to download a separate player. Rather, games will stream live without it thanks to the adoption of Adobe Flash Player 10.

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