- ESPN Creates Saturday Feature Block For ABC
MediaDailyNews, David Goetzl - Friday, March 12, 2010
ESPN is debuting a Saturday programming block next month on ABC, frustrati ...
- Bathroom TV Breaks? Too Much To Do During TV Viewing
TV Watch, Wayne Friedman - Monday, March 15, 2010
Now, in a more time-shifted and more-digital TV world, we're adding mo ...
- Declines Slow In Athletic Shoe Market
Marketing Daily, - Thursday, March 11, 2010
Sales in the athletic footwear market fell 1.4% in 2009, reports t ...
- Olympic Update
Online Media Daily, George Simpson - Thursday, March 11, 2010
Thanks to the Nielsen Company, we learn that the TV audience f ...
- Yahoo's Rivals.com Accused Of Poaching Writers, Misdirecting Searches To Start New Site
Online Media Daily, Wendy Davis - Wednesday, March 10, 2010
The defunct sports publisher Fan Action has sued Yahoo's Rivals.com for $ ...
- Report: Fans Gearing Up For March Madness, Ready To Watch Online
Online Media Daily, John Capone - Wednesday, March 10, 2010
Get the boss button ready. A survey found that 44% of tho ...
- P&G Extends 'Thank You Mom' Program
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2010
P&G will also donate one U.S. dollar to Team USA -- ...
- Shaun White Designing Skateboarding Shoe For Target
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
Target yesterday announced that snowboarder Shaun White and his brother, Jesse, a ...
- The Lamp Post Revisited
Marketing: Sports, Jon Last - Tuesday, March 9, 2010
Here is what we all need to remember when thinking about measuri ...
- Fenway Extends Boston Sports Radio Alliance
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The Fenway Sports Group, owned by the Boston Red Sox but involv ...
- Who Watched the Olympic Athletes?
Research Brief, Jack Loechner - Tuesday, March 9, 2010
According to The Nielsen Company, the TV audience for the Winter Olympi ...
- Tequila Patrón Expands Le Mans Sponsorship
Marketing Daily, - Thursday, March 4, 2010
Under the expanded presenting sponsorship, the brand's long list of exposure opportuniti ...
- Big Ten Network Kicks Off 'Icon' Series
MediaDailyNews, David Goetzl - Thursday, March 4, 2010
Keith Jackson, whose voice was synonymous with college football, is coming o ...
- Pac-10 Hires Danette Leighton As Marketing Pooh-Bah
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
...
- ESPN's Triple Threat: XP Measures Cross-Media
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
ESPN will be launching a cross-platform research effort, ESPN XP, in t ...
- MLB.com At Bat 2010 Hits It Out Of The App Store
Online Media Daily, Mark Walsh - Wednesday, March 3, 2010
Baseball's Opening Day may still be a month away, but fans a ...
- The Customer Is Always Right? Not At The St. Croix Falls Cinema
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
An expletive-laced response to a theater-goer's legitimate gripes about her Saturday-night-at-the-movies experien ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- South Africa, CMO Council Team On Branding
Marketing Daily, Karlene Lukovitz - Monday, March 1, 2010
As the first project in its new GeoBranding Center, the CMO Counc ...
- Olympics -- Slapshot In The Arm For The Peacock Network?
Marketing: Sports, Larry Mann - Tuesday, March 2, 2010
All in all, I think you would argue that these games ha ...
- Gatorade Dumps Woods But Continues Support Of Foundation
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
...
- Showtime, Verizon Team For Interactive TV
MediaDailyNews, Fern Siegel - Friday, February 26, 2010
Showtime Networks and Verizon have teamed to give sports fans a mo ...
- Sports Text Signs Sony As First Advertiser
MediaDailyNews, David Goetzl - Friday, February 26, 2010
A Sony Pictures Web site has signed as the first advertiser f ...
- Danica Patrick Adds New Partner To Endorsement Roster
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
As she transitions from Indy racing to NASCAR, Danica Patrick has sign ...
- ESPN To Launch 3D Network
MediaDailyNews, David Goetzl - Thursday, February 25, 2010
ESPN promises to launch a 3D network in time to carry Wor ...
- Hearst Newspapers Farm Out Sports Reporting
Around the Net In Media, Fern Siegel - Wednesday, February 24, 2010
Hearst Newspapers, owner of the San Francisco Chronicle, made a deal wi ...
- Snapple Launches Promo With Yahoo Sports
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Snapple underwrites the show as part of its media buy and partnersh ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- Tiger Woods Still 'Unfavorable' Post-Apology
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
A plurality of respondents (41%) to a Rasmussen Reports poll thinks Tig ...