- Tiger Still A No-Show On Facebook
Online Media Daily, Mark Walsh - Friday, February 19, 2010
Tiger Woods may have finally emerged from his self-imposed media exile Frid ...
- Double Coverage
Media Magazine, David Goetzl - Wednesday, January 6, 2010
The office is sparsely decorated, but exemplifies the dichotomy between a care ...
- Keeping Your Identify in Your Purse
Online Media Daily, George Simpson - Friday, February 19, 2010
Lost in all the run-up hype of the Super Bowl and t ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- FoxSports.com Sets 'Course' With Animated Web Series
Online Media Daily, Laurie Sullivan - Wednesday, February 17, 2010
FoxSports.com has signed an agreement with Skadaddle Media to run its fir ...
- P&G's Pritchard Discusses Corporate Ads, Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
The ad campaign for 18 brands that Procter & Gamble has roll ...
- D-Howard Switches From Coke To Pepsi: Now Drinking Gatorade
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
...
- Kia Inks Deal With LPGA, Michelle Wie
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Wie, a Korean American, will be the official golf ambassador and spokespers ...
- Sporting Enterprises Race To Be Green
Marketing: Green, Greg Menken - Wednesday, February 17, 2010
It's unlikely that many energy consumers know much about their energy compan ...
- Harnessing The Power Of Sports For The Greater Good
Marketing: Sports, Howard K. Brodwin - Tuesday, February 16, 2010
If just 1% of the $11 billion spent annually on sports sponsorsh ...
- ESPN Deportes Kicks Off Soccer Docu-Series
MediaDailyNews, Fern Siegel - Friday, February 12, 2010
Soccer is the national sport of Mexico -- and to build exciteme ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Wint ...
- Game Change: NFL To Carry AFL
MediaDailyNews, David Goetzl - Thursday, February 11, 2010
After the Arena Football League filed for bankruptcy with former broadcasters N ...
- Tide Links Products To Venus Williams, Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2010
Williams will be used in TV, print, in-store and online advertising, includi ...
- Rebranding: ESPN360 Becomes ESPN3 In April
MediaDailyNews, David Goetzl - Wednesday, February 10, 2010
The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in Apr ...
- Lakers' Odom In PowerBar TV Spot
Marketing Daily, - Tuesday, February 9, 2010
In the commercial, scheduled to air nationally in February, Odom jumps o ...
- Coke Launches NASCAR 'Track Walks'
Marketing Daily, - Tuesday, February 9, 2010
The program will kick off at Feb. 14's 2010 Daytona 500. Pri ...
- Return On Objective Key In Sports Partnerships
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
Target was also involved in building a NASCAR team's headquarters and regular ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- O'Hara To CEO, Topps Company
MediaDailyNews, - Tuesday, February 9, 2010
The Topps Company, the creator and marketer of sports cards, named Ry ...
- Vince McMahon Takes Sports Marketing Championship Belt
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
NBC Sports chief Dick Ebersol once called wrestling impresario Vince McMahon "t ...
- ABC Affils Angry ESPN Grabbing Key Sports Events
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
ABC's affiliates are angry that corporate sibling ESPN is being handed li ...
- Ram Truck Re-Ups With Raminator
Marketing Daily, - Monday, February 8, 2010
Chrysler Group's Ram Truck sub-brand is renewing its eight-year-old monster truck raci ...
- Is That Spokesperson A Kia Or A Mercedes?
Marketing: Sports, Jon Last - Tuesday, February 9, 2010
Making the right endorsement decisions has truly become a more complex confluen ...
- Old Spice, NASCAR's Stewart Auction Towels
Marketing Daily, - Saturday, February 6, 2010
Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart a ...
- Saints Shine, Snickers Scores And Bud Disappoints
Marketing Daily, Sarah Mahoney - Sunday, February 7, 2010
Viewers loved watching old-timers Betty White and Abe Vigoda get tackled f ...
- The World's Top Sports Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
Tiger Woods still holds the top spot among athletes with a bra ...
- Under Armour Drafts Deal For NFL Scouting Combine
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
...
- In NBCU Deal, Sports Is Potential Battleground
Around the Net In Media, Fern Siegel - Friday, February 5, 2010
Sports programing, a must-run for U.S. cable operators, could be a batt ...