- Nissan, SI Celebrate Heisman's 75th Birthday
MediaDailyNews, Erik Sass - Monday, July 27, 2009
Nissan is teaming up with Sports Illustrated to target college football fa ...
- Nike Extends Deal With WNBA
Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which beg ...
- Custom Pub Added To Nissan-Backed Heisman Tour
Marketing Daily, Karl Greenberg - Sunday, July 26, 2009
Nissan will be the exclusive sponsor of the custom publication, which includ ...
- Big Ten Network Drives Bus Promo Tour
MediaDailyNews, David Goetzl - Friday, July 24, 2009
The Big Ten Network is tacking logos for a collection of n ...
- AT&T Dangles Slumber Party In S.F. Ballpark
Marketing Daily, - Thursday, July 23, 2009
AT&T is offering fans of the San Francisco Giants baseball team ...
- ESPN Forms SEC Network To Push Deal
MediaDailyNews, - Thursday, July 23, 2009
ESPN Regional TV and the Southeastern Conference created a regionally syndicated colle ...
- NFL Draft Goes Prime Time
MediaDailyNews, David Goetzl - Thursday, July 23, 2009
The NFL is throwing long with its annual draft, moving the fir ...
- Fox, Open Sports Form Fantasy Game Alliance
MediaDailyNews, David Goetzl - Wednesday, July 22, 2009
Fox has taken a 20% stake in Open Sports Network, operator ...
- The Bad Boys Of Sports Make Good
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 22, 2009
Unless you're a social outcast like Michael Vick, Madison Avenue has ...
- Under Armour Effort Highlights UA Fierce Cleats
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
In the Web video, "Fierce Speed," via New York and L.A. producti ...
- Sports Legends Partners With SportScape
MediaDailyNews, - Tuesday, July 21, 2009
The Sports Legends Challenge presented by AbsolutePoker.net becomes the latest advertiser ...
- Bringing the Human Factor Back To Pro Tennis
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
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- New Game Hits The Road In An Old Bus
Marketing Daily, - Monday, July 20, 2009
KanJam, an active sport game developed by the Buffalo, N.Y.-based eponymous compan ...
- Bad Boys Of Marketing
Marketing: Sports, Barry Janoff - Tuesday, July 21, 2009
So what does it take to be labeled a marketing bad bo ...
- ESPN Broadens Local Media, Chicago Effort Clicks
MediaDailyNews, Wayne Friedman - Monday, July 20, 2009
Looking at more micro-media growth, ESPN will be expanding its local med ...
- Celeritas Buys Big Stake In ANC Sports
MediaDailyNews, David Goetzl - Monday, July 20, 2009
A fledgling investment firm has taken a majority stake in ANC Spor ...
- Univision's Uva Wants To Bring The World Cup To U.S.
MediaDailyNews, David Goetzl - Monday, July 20, 2009
Univision Communications CEO Joe Uva has joined the board of the gro ...
- TV Sports, NFL Tackled by Economic Crises
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
TV sports, including the once-invulnerable National Football League, have lost much ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Dentsu Creates Sports America Unit To Expand Reach
Marketing Daily, David Goetzl - Monday, July 20, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Dentsu Creates Sports America Unit To Expand Reach
MediaDailyNews, David Goetzl - Friday, July 17, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Tiger, Serena Top Poll Of Favorite Athletes; MJ Won't Go Away
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
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- NBC Keeps NHL Games, NFL Goes Global
MediaDailyNews, David Goetzl - Wednesday, July 15, 2009
NBC said it has signed a two-year deal to continue carrying N ...
- 'Tour de France' Cycles Solid TV, Net Ratings For Versus
MediaDailyNews, Wayne Friedman - Thursday, July 16, 2009
With about half of the race completed, Versus' coverage of the To ...
- AOL Buys Mixed Martial Arts Site
Online Media Daily, - Thursday, July 16, 2009
Extended its niche content strategy, AOL has acquired MMAFighting.com, a mixed marti ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- Furman To SVP, Ad Sales, Comcast Sports
MediaDailyNews, Wayne Friedman - Wednesday, July 15, 2009
Comcast Programming Group has hired veteran media sales executive Ron Furman ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- CBS Radio Launches All-Sports Stations In Boston, D.C.
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
Sports fans in Boston and Washington, D.C., will be able to g ...
- He's Baaaack: Is This David Beckham's Last Stand In The U.S.?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
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