- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Wise Potato Chips Go For World 'Crunch' Record
Marketing Daily, Karlene Lukovitz - Thursday, July 9, 2009
The "Big City Crunch" has been promoted since May 18 via N ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
...
- Mountain West Finally Signs TV Deal With ESPN
Around the Net In Media, Joan Voight - Thursday, July 9, 2009
The Mountain West Conference is signing a $495 million contract with ES ...
- MLB, MasterCard Back Cancer Initiative
Marketing Daily, - Wednesday, July 8, 2009
"Stand Up To Cancer" will be the recipient of the "Hit ...
- New Channel: Comcast Partners In Olympic Network
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2009
Adding to the array of sports-specific TV networks, the U.S. Olympic Committ ...
- Panasonic To Sponsor L.A. Kings Hockey Team
Marketing Daily, - Tuesday, July 7, 2009
The long-term agreement includes cross sponsorship and product integration for the ...
- Phelps Victory Ad Says More About Us Than About Him
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Columnist Dan Neil says that Michael Phelps's new TV spot for Subw ...
- Office Depot Drives NASCAR Promo
Marketing Daily, - Monday, July 6, 2009
Office Depot and two-time NASCAR Sprint Cup Series champion Tony Stewart a ...
- NBA, Taco Bell Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
With the new arrangement, Taco Bell gets access to the NBA bra ...
- The Business Value Of Sports
Marketing: Sports, Keith Ritter - Tuesday, July 7, 2009
The careful use of social tools to continue the engagement with t ...
- Star-Filled Nike Spot Celebrates Federer's Record 15th Win
Around the Net In Brand Marketing, Thom Forbes - Monday, July 6, 2009
...
- What's The Frequency, U of K Football?
Creative Media Blog, Amy Corr - Monday, July 6, 2009
College students and alumni alike love college football. The levels of lo ...
- Batter Up: Spanish Beisbol Adds MLB Affiliates
MediaDailyNews, Erik Sass - Thursday, July 2, 2009
The Spanish Beisbol Network is expanding its platform with new affiliate relationshi ...
- NPD Group: Economy Takes Its Toll On Sports Equipment Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
...
- Gillette Goes Global For 'The Moment'
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
The company says it has found that one thing men have ...
- Supreme Court To Review NFL's Exclusivity Deal With Reebok
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
...
- Who's Buying Athletic Shoes?
Marketing Daily, - Monday, June 29, 2009
Top 10 DMAs in which live adults who purchased more than thr ...
- Changing The Rules Of The Sports Endorsement Game
Marketing: Sports, Ryan Steelberg - Tuesday, June 30, 2009
Marketers now able to access a once-exclusive marketing strategy and combine ...
- Fox Sports To Twitter During All-Star Game
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Get ready for sportscasters to increasingly tweet from the booth as th ...
- General Mills, Nike Among Tour De France Backers
Marketing Daily, Wayne Friedman - Monday, June 29, 2009
Other big advertiser deals include General Motors' Cadillac, which will sponsor ...
- Versus Re-Cycles: Armstrong Rides Tour de France
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Versus' big marketing plans for its Tour de France coverage this ye ...
- Q&A With Major League Soccer's Marketing Guy
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
It may not have the attendance figures or the TV deals th ...
- Turner Pars New Deal With PGA Site
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Turner Sports and the PGA Tour have extended their relationship where t ...
- Cablevision Deal Brings Live Yankee Games to the Internet
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
Cablevision, Major League Baseball and the New York Yankees cable network ha ...
- CBS Applauds TV Everywhere, OnDemand Online
Around the Net In Online Marketing, Ross Fadner - Thursday, June 25, 2009
CBS may take part in the trials being conducted by Comcast a ...
- Coke Backs FIFA Trophy Tour
Marketing Daily, - Wednesday, June 24, 2009
Coca-Cola will sponsor a global tour of the Federation Internationale de Footba ...
- Walter Dunn, Coke's Sports Marketing Pioneer, Dies At 86
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
Walter Dunn, who in the words of Coca-Cola board member Peter Ueberro ...
- Qdoba Mexican Grill Signs With Boston Red Sox
Marketing Daily, - Tuesday, June 23, 2009
Qdoba Mexican Grill, a New England fast-casual restaurant chain, has signed ...