- New Jersey Nets Partner With Rite Aid
Marketing Daily, - Tuesday, January 12, 2010
The New Jersey Nets NBA basketball team has launched a strategic allian ...
- 2010 Trends: Revolutionary Moves in Mobile TV, Sports, Search
MediaDailyNews, Brad Adgate - Tuesday, January 12, 2010
While the overall adoption of 3D TV (and other screens) is perha ...
- 2010: Audi Plans To Stay In The Picture
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- Are We Stuck In A 'New Normal?'
Marketing: Sports, Jon Last - Tuesday, January 12, 2010
There is no easy answer to the question posed by the headli ...
- K-Swiss Signs Bryan Brothers To Multi-Year Deal
Marketing Daily, - Friday, January 8, 2010
Footwear and sportswear brand K-Swiss has signed ATP World Tour No. 1-rank ...
- ESPN Deportes Launches 'Los Capitanes'
MediaDailyNews, - Friday, January 8, 2010
ESPN Deportes, the Spanish-language home of sports news and information, will laun ...
- McDonald's Casts LeBron, D-Howard In Jordan-Bird Redux
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
...
- EA Sports To Stick With Tiger Woods
Marketing Daily, - Wednesday, January 6, 2010
EA Sports will stick with Tiger Woods as it launches its late ...
- NBA Teams With Taco Bell In Fitness Effort
Marketing Daily, Karl Greenberg - Wednesday, January 6, 2010
The National Basketball Association and Taco Bell are running an online progr ...
- MSG, Foxwoods Partner For Rangers Hockey
Marketing Daily, - Tuesday, January 5, 2010
Madison Square Garden and Connecticut's Foxwoods Resort Casino have inked a n ...
- FedEx Ships Spots To TV For Bowl Series
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
FedEx is launching a raft of humorous TV spots during the Bo ...
- Visa Launches 'Olympics For Life' Sweepstakes
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
The sweepstakes is part of the company's marketing campaign for the Vancouv ...
- Why Cutting Marketing Ties With Tiger Woods Is Bad Business
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
...
- Must-See: BCS National Championship Game
Marketing: Sports, Larry Mann - Tuesday, January 5, 2010
The fact is the game is two days away, but where's t ...
- Puck Up: Geico, NHL Form New Partnership
MediaDailyNews, David Goetzl - Monday, January 4, 2010
The National Hockey League received a boost with Geico signing a multi-tier ...
- Versus To Run NBA's D-League Games
MediaDailyNews, David Goetzl - Monday, January 4, 2010
The content amalgam on Versus that goes below the A-list now includ ...
- Mattel To Announce Deal With World Wrestling Entertainment
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
...
- AT&T Hangs Up On Tiger Woods
Marketing Daily, Wayne Friedman - Monday, January 4, 2010
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- AT&T Hangs Up On Tiger Woods
MediaDailyNews, Wayne Friedman - Thursday, December 31, 2009
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- Q&A: Sports Consultant Harvey Schiller On Future Olympics
MediaDailyNews, David Goetzl - Thursday, December 31, 2009
Harvey Schiller, CEO of GlobalOptions Group, also maintain a prominent role ...
- MediaCom, Sinclair Yet To Broker Retrans Deal
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
The FCC has been under pressure from Congress to step in a ...
- Any Way You Slice It, Tiger's Indiscretions Are Costly
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
Having Tiger Woods endorsing your product has proven costly to shareholders sin ...
- New Michael Phelps Ad For Subway Surfaces
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
The 15-second ad shows Phelps gesturing underwater for a $5 foot-long su ...
- Outdoor Hunts Down 7 New Shows In '10
MediaDailyNews, Fern Siegel - Tuesday, December 29, 2009
Outdoor TV has slated seven new shows in the first quarter ...
- Minolta To Bring Soldiers To Gator Bowl
Marketing Daily, - Monday, December 28, 2009
For the third consecutive year, Konica Minolta will bring 20 severely wound ...
- Insurance Companies Court Sports Sponsorships
Marketing Daily, David Goetzl - Tuesday, December 29, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Insurance Cos. Court Sports Sponsorships
MediaDailyNews, David Goetzl - Monday, December 28, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- TMZ Site Targets Sports Gossip
Around the Net In Media, Fern Siegel - Wednesday, December 23, 2009
TMZ isn't just interested in Hollywood gossip; it sees fertile ground f ...
- Speed TV Waves The Checkered Flag For Formula
Marketing Daily, - Tuesday, December 22, 2009
The Speed Channel and Formula One Management have reached an agreement ...
- Brokaw Reels In ESPN Show
MediaDailyNews, David Goetzl - Tuesday, December 22, 2009
ESPN confirmed ex-NBC anchor Tom Brokaw would be hosting a series whe ...