- ESPN Radio Signs With Nielsen
MediaDailyNews, Erik Sass - Wednesday, June 3, 2009
ESPN Radio has signed up for radio ratings provided by the Niels ...
- Athletes Can Leverage Their Social Media
Marketing: Sports, Clint Runge - Tuesday, June 2, 2009
Social media are all about buzz. For brands who need that, athlet ...
- With Little Competition, NHL Fails To Score
MediaDailyNews, Wayne Friedman - Monday, June 1, 2009
On a night when the broadcast networks were heavily into repeats, fre ...
- EA Sports, Pizza Hut Team Up For Promo
Marketing Daily, Aaron Baar - Saturday, May 30, 2009
Between now and June 27, consumers can log on to pizzahut.com ...
- ESPN To Cut 100 Jobs
MediaDailyNews, - Thursday, May 28, 2009
Disney's ESPN will cut 100 jobs which, per the company, "are bei ...
- ESPN, Disney To Open Innovation Lab
Around the Net In Media, Joan Voight - Thursday, May 28, 2009
Disney World and ESPN are building a media research facility at t ...
- Jolly Time, Tony's Pizza Launch Bowling Promos
Marketing Daily, - Wednesday, May 27, 2009
Jolly Time Pop Corn and Tony's Pizza have each launched bowling promoti ...
- 10 Things You Should Know About Olympic Marketing
Marketing: Sports, Mary O'Connor - Thursday, May 28, 2009
On a flight recently from Dallas to New York, I sat ne ...
- Baseball Mired in Ratings Slump
Around the Net In Media, Joan Voight - Wednesday, May 27, 2009
Seven months after recording the lowest-rated World Series in history, Major Leag ...
- Slam Dunk: NBA Finals Boost Ratings
MediaDailyNews, Wayne Friedman - Tuesday, May 26, 2009
Big name NBA talent -- and closely fought games -- have boost ...
- Skycam Signs New ESPN Deal
MediaDailyNews, David Goetzl - Wednesday, May 27, 2009
ESPN has a new multiyear agreement to continue using Skycam, the came ...
- Opportunities With Emerging And Second-Tier Sports
Marketing: Sports, Jon Hickey - Tuesday, May 26, 2009
There are literally dozens of properties that are worth a closer loo ...
- ESPN Dunks NBA On YouTube
MediaDailyNews, David Goetzl - Friday, May 22, 2009
ESPN will take over YouTube's home page the day the NBA Fina ...
- Three Young NBA Stars Connect With Fans Online
Online Media Daily, Laurie Sullivan - Tuesday, May 26, 2009
When Dwight Howard, basketball player for the Orlando Magic, wants to tha ...
- Boost Mobile Adds Star Power To 'Unwronged'
Marketing Daily, Aaron Baar - Thursday, May 21, 2009
IndyCar driver Danica Patrick will appear in two commercials, with the fir ...
- Correction
Marketing Daily, - Thursday, May 21, 2009
A story on NBA's deal with Joe/Joseph Abboud [May 18] incorrectly report ...
- Dish Adds Fuel TV To Lineup
MediaDailyNews, - Thursday, May 21, 2009
Today, Dish Network has launched Fuel TV, which covers the lifestyle a ...
- JetBlue Now Flying With The Los Angeles Angels Of Anaheim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
...
- Super Bowl to CBS in 2013, Fox in 2014
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
The NFL has agreed on a two-year extension of its network ...
- NASCAR Considers Starting a Media Network
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
The NASCAR Media Group is not even two years old, but ...
- NFL Network, Comcast Make Carriage Pact
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Comcast and the NFL Network have reached a new long-term agreement f ...
- Correction: SportScape Ads Run Alongside Broadcasts, Are Not Overlays
MediaDailyNews, - Tuesday, May 19, 2009
An
article in the May 19, 2009 issue of
MediaDailyNews titl ...
- ESPN Plans Massive World Cup Campaign, 'SportsNation' Coming
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
ESPN's executive vice president of content John Skipper is a known advoca ...
- Joseph Abboud, NBA Ink Multi-year Promo Deal
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
Events began Monday night in New York's West 4th Street public basketba ...
- The Great Escape
Marketing: Sports, Jon Last - Tuesday, May 19, 2009
Clearly, there is opportunity for brands in the leisure space to differentia ...
- SportScape Extends OOH Ad Reach In Sports Shows
MediaDailyNews, David Goetzl - Monday, May 18, 2009
A Chicago-based company that overlays ads on the sports broadcasts seen ...
- Centro and BAT Step to the Plate
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
Brand Affinity Technologies -- which matches mostly pro athletes with online advertise ...
- Nike Invokes 'Bo Knows' Campaign To Launch Cross-Training Shoe
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
...
- Flo TV, NBCU Sign Sports Deal
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2009
Branching out to cover many more big live sports programs, Qualcomm's mobi ...
- NBA Launches Digital Broadcast
Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, ...