- NBA Playoffs To Stream on Android App
Online Media Daily, Gavin O'Malley - Wednesday, May 13, 2009
NBA Digital and T-Mobile on Wednesday announced the launch of a li ...
- Who's Watching Baseball?
Marketing Daily, - Wednesday, May 13, 2009
The Top 10 DMAs in which live adults who watch baseball ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1 ...
- NASCAR In A Spin As Automakers Sputter
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
For more than a decade, NASCAR expanded voraciously but Chrysler's bankruptcy ...
- MLB Could Take Endorsement Hit Due To Manny, A-Rod
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
Marketers are rethinking endorsement deals using baseball players in the wake ...
- Pepsi Debuts Baseball-Themed Ad
Marketing Daily, - Thursday, May 7, 2009
Pepsi, the official soft drink of Major League Baseball, debuted a n ...
- Universal Sports Strikes Deal For Giro d'Italia Bike Race
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
In a last-minute deal, NBC Universal's Universal Sports, the sports cable netwo ...
- NHL Email Campaign Takes Center Ice
Marketing Daily, David Goetzl - Wednesday, May 6, 2009
The NHL has two people on its email team and an ema ...
- Versus Won't Bike Giro d'Italia
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2009
U.S. cable network Versus will not be televising any of the Gi ...
- Icing on the Email Campaign
Online Media Daily, David Goetzl - Wednesday, May 6, 2009
NHL executive Amie Becton Ray reiterated Wednesday the league has had succe ...
- VTech Holds LPGA Sweepstakes
Marketing Daily, - Tuesday, May 5, 2009
VTech Comnunications is leveraging its sponsorship of the LPGA with a sweepstak ...
- AOL's FanHouse.com Partners With StubHub
Online Media Daily, - Tuesday, May 5, 2009
Online ticket marketplace StubHub will sell tickets through AOL sports site FanHouse.c ...
- Bic Backs Major League Gaming to Tout Shavers
Marketing Daily, Karl Greenberg - Monday, May 4, 2009
Bic Consumer Products' shaver division has signed up a major league spor ...
- Microsoft Teams Up With Celebrity Athletes
Online Media Daily, Gavin O'Malley - Monday, May 4, 2009
Brand Affinity Technologies--which is in the business of matching mostly pro athlet ...
- Football MMOG Startup Taps Analytics, Email, Search to Boost Revenue
Online Media Daily, Laurie Sullivan - Sunday, May 3, 2009
Fantasy football has some competition: an intricately detailed advertising-supported free-to-play, browser-based massive ...
- The NHL's Complex Email Game
Online Media Daily, Laurie Sullivan - Monday, May 4, 2009
The National Hockey League connects with fans through email every day, a ...
- NBC Promotes Its Ties to High-End Sports
Around the Net In Media, Joan Voight - Friday, May 1, 2009
In a new marketing campaign, NBC Sports will attempt to tie togeth ...
- Tecate Sponsors Pacquiao Versus Hatton
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
So what's a Mexican cerveza brand that markets to Mexican Americans doi ...
- Who's Been Ice Skating?
Marketing Daily, - Thursday, April 30, 2009
Top 10 DMAs in which live adults who went ice skating ...
- MLB: Buy A Jersey, Get A Ticket
Marketing Daily, - Wednesday, April 29, 2009
Major League Baseball is launching a retail promotion that gives each f ...
- DirecTV Debuts an Interactive Sports Tool
Around the Net In Media, Joan Voight - Wednesday, April 29, 2009
DirecTV is launching an interactive TV application, called ScoreGuide, which lets viewe ...
- Who's Been Skiing?
Marketing Daily, - Wednesday, April 29, 2009
Top 10 DMAs in which live adults who went cross-country or downhi ...
- Report: McCann Wins Olympics, Pays To Do So
MediaDailyNews, - Wednesday, April 29, 2009
Interpublic's McCann Erickson unit won the coveted advertising account to promote t ...
- Jets' Sanchez, No. 5 In Draft, Could Be No. 1 In Endorsements
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
...
- Nike Tunes De La Soul
Marketing Daily, - Monday, April 27, 2009
Nike is releasing De La Soul's latest. The album, "ARE YOU IN ...
- Gillette Is 'Stayin' Alive' With Viral Effort
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
Jon Krevolin, BBDO creative director, says the promotional effort is the wa ...
- Kodak Invites Fans To Fantasy Golf Game
Marketing Daily, Aaron Baar - Monday, April 27, 2009
"We see the fantasy game as an extension of our sponsorship ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a varie ...
- NFL Draft Is Ratings Boom For ESPN
MediaDailyNews, Wayne Friedman - Friday, April 24, 2009
For the last several years, ESPN has scored big results from i ...
- The Allure Of Action Sports
Engage:Millennials, Bill Carter - Friday, April 24, 2009
The power of the action sports market has yet to be complete ...