- Phelps 'Game' For New Partnership
Online Media Daily, Laurie Sullivan - Tuesday, December 16, 2008
It's still up in the air whether brand placements, sponsorships and advertisemen ...
- MasterCard Creating 'Priceless' NBA Experience
Marketing Daily, Aaron Baar - Thursday, December 11, 2008
The credit card company has developed a promotion in which customers ...
- NBA, TNT Showcase 3D-HD Sports In Movie Theaters
Marketing Daily, Erik Sass - Friday, December 12, 2008
It's like the trash talk is happening right next to you. T ...
- Versus Wins First Race In Armstrong Comeback
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Versus has agreed to terms to carry the first race in Lan ...
- CBS Sports Streams SEC Basketball
MediaDailyNews, - Thursday, December 11, 2008
CBS Sports will stream select games from the 2008-09 SEC College Basketba ...
- NBA, TNT Showcase 3D-HD Sports In Movie Theaters
MediaDailyNews, Erik Sass - Thursday, December 11, 2008
It's like the trash talk is happening right next to you. T ...
- AOL's FanHouse Opens Online Store
Online Media Daily, - Friday, December 12, 2008
AOL Sports' popular FanHouse blog has added an online store selling appare ...
- Under Armour Announces Ads To Run Jan. 1
Marketing Daily, - Wednesday, December 10, 2008
The multifaceted running campaign will showcase its Spring 2009 running footwear a ...
- Trouble On Tap For Brewers Over Santa Claus Marketing Ploy
Marketing Daily, Wendy Davis - Wednesday, December 10, 2008
Images of Santa Claus have long been used in campaigns by organizatio ...
- Outdoor: DirecTV Carries Sportsman Channel
MediaDailyNews, Fern Siegel - Monday, December 8, 2008
Sports-oriented DirecTV customers are getting a new channel by the end ...
- NASCAR Nation's Tanks Runneth Low
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
Rich Thomaselli's lede makes you cringe the way you do when y ...
- Beta ESPN Site Wants User Feedback
MediaDailyNews, David Goetzl - Friday, December 5, 2008
Weeks before ESPN re-launches its Web site, the network has posted ...
- FOXSports.com Tackles SEO Video Search
Online Media Daily, Laurie Sullivan - Monday, December 8, 2008
FOXSports.com on MSN has tapped EveryZing's technology to give sports fans t ...
- How Phelps Became the Face of PureSport
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
Before he earned his eight gold medals at the Beijing Olympics, Micha ...
- Mets: Citi Field To Remain Name Of New Ballpark
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
...
- NBC's New Year's Day NHL Spot Pays Tribute To Wrigley Field
MediaDailyNews, David Goetzl - Wednesday, December 3, 2008
After its successful outdoor NHL game last New Year's Day, NBC ...
- Correction: Paul Kelly Heads NHL Players' Union
MediaDailyNews, - Tuesday, December 2, 2008
A Nov. 28 MediaDailyNews article titled "Will The NHL Ice Future Olympics ...
- Phelps May Make A Hundred-Million Splash, Agent Says
Around the Net In Brand Marketing, Thom Forbes - Monday, December 1, 2008
Anderson Cooper did a nice profile of 14-time Olympic gold medalist Micha ...
- Will The NHL Ice Future Olympics?
MediaDailyNews, David Goetzl - Friday, November 28, 2008
While NBC is expected to benefit at least modestly from NHL playe ...
- Microsoft, NBA Star End Partnership
Online Media Daily, - Monday, December 1, 2008
LeBron James and Microsoft Corp. have ended a two-year marketing partnership. Kei ...
- Breaking News: Ad Slots Remain For 2009 Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 26, 2008
"Have I no self-restraint?" I ask myself as I type and wat ...
- NBA, Globetrotters Share Global Marketing Strategy
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2008
"What this really is, in basic form, is a combining of o ...
- General Motors, Tiger Woods Part Ways
Marketing Daily, - Monday, November 24, 2008
The latest signal that General Motors is doing fiscal triage is th ...
- NFL To Experiment With 3D In Theaters
Marketing Daily, David Goetzl - Tuesday, November 25, 2008
The NFL will experiment by offering a game next month in ...
- Seeing Things: NFL Experiments With 3D
MediaDailyNews, David Goetzl - Monday, November 24, 2008
To stay tech-savvy, the NFL will experiment with a 3D version ...
- No Free Ride: ESPN Charges For Some Web Shows
MediaDailyNews, David Goetzl - Friday, November 21, 2008
ESPN appears to be heeding cable operators' frustrations with networks placing ...
- Olympian Michael Phelps Jumps In With Subway
Around the Net In Brand Marketing, Thom Forbes - Friday, November 21, 2008
Record-setting Olympic champion Michael Phelps has signed an exclusive fast-food contract wi ...
- Fans to Vote On Ad Promoting Super Bowl
Around the Net In Media, Joan Voight - Friday, November 21, 2008
...
- Puck It Up: Versus Wants To Keep NHL
MediaDailyNews, David Goetzl - Thursday, November 20, 2008
The head of sports network Versus brushed aside arguments Thursday that t ...
- Lance Armstrong: Wheels of Fortune
MediaDailyNews, David Goetzl - Thursday, November 20, 2008
Whether cycling superstar and enigma Lance Armstrong decides to participate in ne ...