- P&G Close To Olympic Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
...
- Spike, Wrestling Extend Partnership
MediaDailyNews, - Tuesday, August 18, 2009
Spike TV and Total Nonstop Action Wrestling have agreed to a ne ...
- Boxing Promoter Picks Fight With Ustream
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 18, 2009
Boxing promotional company Square Ring is suing live video-streaming site Ustream f ...
- Gender Blindness Arrives In Sports Marketing
Marketing: Sports, Barry Janoff - Tuesday, August 18, 2009
You may not see it, but gender blindness is everywhere you lo ...
- USOC Backs Off Disputed Olympic TV Network
Around the Net In Media, Joan Voight - Sunday, August 16, 2009
The U.S. Olympic committee has decided that it will secure the fu ...
- Wildfire Acquires Keystone
Marketing Daily, - Saturday, August 15, 2009
Wildfire, a Winston-Salem, N.C.-based marketing firm, says it has acquired Keystone Marketin ...
- 1800 Tequila Signs As Lakers' First Spirits Sponsor
Marketing Daily, Karlene Lukovitz - Friday, August 14, 2009
1800's Lakers partnership is a highly visible addition to the brand's male-oriente ...
- 7-Eleven, World Wrestling Cross-Promote
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
As a presenting sponsor of SummerSlam, 7-Eleven is also featured in a ...
- Pinning Down Some Entertainment Marketing Efforts With TV Wrestling
TV Watch, Wayne Friedman - Monday, August 17, 2009
Entertainment marketers have always looked to expand the promotional boundaries for touti ...
- ESPN Expects 'Millions' of U.K. Viewers for Premier League Soccer
Around the Net In Media, Joan Voight - Friday, August 14, 2009
ESPN says its new U.K. network may draw millions of viewers ...
- Minn. Twins Ink Partner Deal With Qwest
Marketing Daily, - Thursday, August 13, 2009
The Minnesota Twins have signed Qwest Communications as the exclusive "communications partne ...
- Toyota Named Official Vehicle Of Indianapolis Colts
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
The marketing space opened up when founding partner and 25-year sponsor GM ...
- NBC, Universal Sports in Deal With U.S. Gymnastics
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
NBC Sports and the Universal Sports television channel have cemented a de ...
- Versus Gets New 'Take' On Sports
MediaDailyNews, David Goetzl - Wednesday, August 12, 2009
Former Turner Sports head Mark Lazarus is overseeing a division set ...
- Mercedes-Benz USA Touts New E-Class At PGA Tourney
Marketing Daily, - Tuesday, August 11, 2009
In its first year as "Official Patron of The PGA of America ...
- Who Buys Sporting Goods At Wal-mart?
Marketing Daily, - Wednesday, August 12, 2009
Top 10 DMAs in which live adults who shopped Wal-mart for sporti ...
- Prince Challenges Tennis Fans Via Social Media
Marketing Daily, Tanya Gazdik - Tuesday, August 11, 2009
This is Prince's first larger-scale, integrated social media effort, although the bra ...
- Now Playing At The Post Office: Bilko, Groucho, Dragnet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
Ask for the facts, just the facts, and give them the secr ...
- Don't Become An ROI Measurement 'Victim'
Marketing: Sports, Jon Last - Tuesday, August 11, 2009
As sports property holders and their agencies face louder and more incessa ...
- Marketers Still Making The Most Of Michael Jordan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
...
- Dish Sues ESPN Over Licensing Agreements
Around the Net In Media, Joan Voight - Tuesday, August 4, 2009
Dish Network has sued Walt Disney's ESPN over licensing agreements, claiming ES ...
- HDNet To Carry UFL Games
MediaDailyNews, David Goetzl - Tuesday, August 4, 2009
A new football league with an uncertain future has inked a de ...
- ESPN Tees Up Contextual Pop-Up Ads Online
MediaDailyNews, David Goetzl - Tuesday, August 4, 2009
ESPN is set to launch a technology where a Denny's ad f ...
- How Two Reputations Suffer From Over-Inflation
Marketing Daily, Michael Nathanson - Tuesday, August 4, 2009
Like air from a puncture, their brand credibility and integrity is leaki ...
- Game-Day Success: Sponsorships That Deliver
Marketing: Sports, Jon Levine - Tuesday, August 4, 2009
As with any marketing tool though, proper insights, holistic planning and implementati ...
- Latest Trend In Sports Marketing: Pigeon Poses In The Outfield
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
Ty Cobb must be barreling over a shortstop in his grave ...
- 'Big Papi' Likely To Suffer Big Endorsement Drop Off
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
While we're talking about the American pastime, Jenn Abelson points out th ...
- AOL Expands FanHouse To UK, Hires Former Blair Spokesman
Online Media Daily, Mark Walsh - Friday, July 31, 2009
Alastair Campbell, who gained prominence as spokesman for former British Prime Minist ...
- Saaawing Batter! FanChatter Takes Some Cuts
Online Media Daily, Gavin O'Malley - Sunday, August 2, 2009
Backed by start-up incubator Y Combinator, social platform FanChatter has officially launch ...
- Nike Seeks The Great Haul Of China Behind Kobe, LeBron, Paul
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
...