- 2K Sports' 'Hockey Moms' Plays Center Ice
Marketing Daily, Aaron Baar - Monday, September 14, 2009
The campaign for the game -- the only pro hockey simulation f ...
- Fantasy's Future Is Social
Marketing: Sports, Scott Philp - Tuesday, September 15, 2009
Since the ubiquity of social networks, opportunities are now surfacing for n ...
- NFL Blackouts Could Affect 20% Of Games
MediaDailyNews, Wayne Friedman - Monday, September 14, 2009
NFL Commissioner Roger Goodell said the league has no plans to li ...
- Sporting Goods Group Dissects Team Sports
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
The Sporting Goods Manufacturers Association found more complex reasons for a decli ...
- Nike Pro Combat Gear Campaign Does End Run Around Reebok
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
Reebok, a division of Adidas, is the official apparel partner of t ...
- New Wheaties Fuel Targets Athletic Men
Marketing Daily, Karlene Lukovitz - Wednesday, September 9, 2009
Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel ...
- 'New York' Site Adds TV, Sports Blogs
MediaDailyNews, - Wednesday, September 9, 2009
Nymag.com, the online sibling of New York magazine, has added two n ...
- Fox Sports Debuts Internet Talk Shows
MediaDailyNews, David Goetzl - Wednesday, September 9, 2009
While ESPN may be the locus of online sports video, Fox Spor ...
- Keeping Score Of Marketers' Efforts At The U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Allen Adamson, managing director of the New York office of Landor Associate ...
- Enterprise: ESPN Classic Bumped Down, Focus on Younger Demos
MediaDailyNews, David Goetzl - Tuesday, September 8, 2009
ESPN executives believe they have the platforms to serve the under-25 spor ...
- NFL Names 2 Media/Marketing Execs
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
The NFL has revamped its top marketing and media positions. NFL veter ...
- Cars.com Re-Ups With ESPN 'College Football'
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy ...
- Future Trends In Sponsorship
Marketing: Sports, Darren Marshall - Tuesday, September 8, 2009
Based on our work with a large number of U.S. and glob ...
- Digital Bills: E! Streams Entertainment News
MediaDailyNews, David Goetzl - Friday, September 4, 2009
Looking to take advantage of the real-time opportunities of digital billboards, t ...
- P&G Now A Big-Time Operator On The Sports Marketing Scene
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
All of a sudden, Procter & Gamble's got game, reports Barry Janof ...
- BofA Goes Digital In Chicago Marathon Efforts
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2009
Fans are invited to customize a digital running shoe tread with ...
- Spike To Air Rugby Championship
MediaDailyNews, - Wednesday, September 2, 2009
Spike TV will air the 2009 National Rugby League playoffs and championsh ...
- NFL Fumbles, Tries To Limit Live Blogging Of Games
PolicyBlog, Wendy Davis - Thursday, September 3, 2009
The National Football League is joining the Southeastern Conference in attempting ...
- DirecTV Removes Versus From Lineup
MediaDailyNews, Wayne Friedman - Tuesday, September 1, 2009
DirecTV has taken off Versus, the mid-size sports cable network owned ...
- U.S. Olympics Lands Key Sponsor In P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
...
- AmEx Expands Partnership With U.S. Open
Marketing Daily, Tanya Gazdik - Monday, August 31, 2009
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans a ...
- Contests, NFL Ads Tout Canon's New SLR
Marketing Daily, Karl Greenberg - Monday, August 31, 2009
"Why Do You Love Football?" will rate photos from amateur shutterbugs. T ...
- Taking It To A Brand New Place
Marketing: Sports, Peter Bowen - Tuesday, September 1, 2009
With today's newest tools for planning, optimizing, buying, and managing campaigns, spor ...
- FBN, Tennis Channel 'Open' Communication
MediaDailyNews, David Goetzl - Monday, August 31, 2009
In a cross-promotion gambit between two lower-profile cable channels, the Fox Busine ...
- CBSSports and SI Play Ball
Online Media Daily, Gavin O'Malley - Monday, August 31, 2009
The Sports Illustrated Group and CBS Interactive's CBSSports.com announced a distribution partnersh ...
- George Steinbrenner Sued Over Yankees' TV Network
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
George Steinbrenner, owner of the New York Yankees, is being sued f ...
- ESPN Moves Into Boston Market, Debuts Local Site
MediaDailyNews, David Goetzl - Friday, August 28, 2009
With some questions about the future of The Boston Globe and seemi ...
- Tennis Players, Marketers Fashion Competition At U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
...
- Ad Market Slow for Olympics, Super Bowl
Around the Net In Media, Joan Voight - Wednesday, August 26, 2009
The advertising market is moving at a glacial pace for two ...
- NBC Shifts the Focus of 'Football Night'
Around the Net In Media, Joan Voight - Wednesday, August 26, 2009
NBC is tweaking its Sunday "Football Night in America" pre-game program ...