- AOL Sports Becomes FanHouse
Online Media Daily, - Thursday, January 15, 2009
AOL Sports is rebranding as FanHouse, adopting the name of its popul ...
- Audi Markets Via ESPN Documentary
MediaDailyNews, David Goetzl - Tuesday, January 13, 2009
ESPN will air a prime-time documentary that was conceived as a marketi ...
- New Jersey Nets Get Burritos, Life Insurance
Marketing Daily, - Monday, January 12, 2009
New York Life, the insurance company, and Chipotle Mexican Grill have sign ...
- Repucom, Nielsen Strike Sports Sponsorship Deal
MediaDailyNews, David Goetzl - Monday, January 12, 2009
Repucom, which provides analysis of sports sponsorships seen in TV broadcasts, sa ...
- Cars.com Ranks Millennium's Super Bowl Car Ads
Marketing Daily, - Monday, January 12, 2009
Using a Led Zeppelin tune during its 2003 Super Bowl commercial help ...
- Fenway Sports Group To Add Alliance With Pro Bull-Riding Circuit
Around the Net In Brand Marketing, Thom Forbes - Friday, January 9, 2009
...
- Tecate Goes The Distance In New Boxing Match
Marketing Daily, Karl Greenberg - Thursday, January 8, 2009
The company, which signed a multi-year deal with Golden Boy two yea ...
- Super Bowl Marketers Must Gauge Sensitivity
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2009
"We will also see a lot of classic formula: humor, and b ...
- Callaway Inks Deal With PGA's Appleby
Marketing Daily, - Monday, January 5, 2009
Callaway Golf Company has signed PGA Tour veteran Stuart Appleby to ...
- Michael Phelps Gets $1 Million To Promote Mazda In China
Around the Net In Brand Marketing, Thom Forbes - Monday, January 5, 2009
...
- Fox Sports Carried By Bright House In Central Florida
MediaDailyNews, - Friday, January 2, 2009
Fox Cable Networks and Bright House Networks have signed a deal f ...
- MLB Goes To Bat For TV Distributors
MediaDailyNews, Wayne Friedman - Wednesday, December 31, 2008
The launch success of the MLB Network on Jan. 1 with ...
- League TV Channels To Shake Up Sports Media
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
Forecasters say sports media will go through some major changes in 200 ...
- 2010 Pro Bowl Moves To ESPN
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
ESPN will televise the 2010 Pro Bowl, after CBS declined to car ...
- ESPN: 'Monday Night Football' Top '08 Cable Series
MediaDailyNews, David Goetzl - Tuesday, December 30, 2008
ESPN released figures Tuesday showing that its "Monday Night Football" was t ...
- Hyundai To Drive Genesis Into Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 29, 2008
Joel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficie ...
- Holiday TV: NBC Wins With The NFL
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
NBC got another win on Sunday--in the midst of the usual lower-TV-viewi ...
- MLB Network Launch Is Biggest In Cable History
Around the Net In Media, Joan Voight - Monday, December 29, 2008
Major League Baseball seems downright brazen as it launches its cable netwo ...
- NYTCO To Sell Its Stake In Red Sox
MediaDailyNews, Erik Sass - Saturday, December 27, 2008
In another sign of the mounting crisis in newspaper publishing, the N ...
- College Football Gains Viewers, TV And Online
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
College football proved a winner for ABC and ESPN this year, maki ...
- ABC's Ratings Gift--Christmas Day Lakers-Celtics Game
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
ABC got a nice gift on Christmas Day from a NBA ga ...
- ESPN To Launch Interactive TV For Fans
Around the Net In Media, Joan Voight - Wednesday, December 24, 2008
As TV distributors wrestle over which will be first to deliver national ...
- NHL Names McDonald's Its Official QSR
Marketing Daily, Karl Greenberg - Monday, December 22, 2008
McDonald's' activity around the sponsorship will begin with the Bridgestone NHL Wint ...
- Mars Extends NASCAR Partnership
Marketing Daily, - Monday, December 22, 2008
The multi-year sponsorship commitment allows multiple Mars brands to connect with raci ...
- CBS, Time Warner Mull Olympics Bid
Around the Net In Media, Joan Voight - Thursday, December 18, 2008
CBS and Time Warner executives have discussed joining forces to bid ...
- Men's Professional Tennis Gets $15-Million Marketing Facelift
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
...
- Phelps 'Game' For New Partnership
Online Media Daily, Laurie Sullivan - Tuesday, December 16, 2008
It's still up in the air whether brand placements, sponsorships and advertisemen ...
- MasterCard Creating 'Priceless' NBA Experience
Marketing Daily, Aaron Baar - Thursday, December 11, 2008
The credit card company has developed a promotion in which customers ...
- NBA, TNT Showcase 3D-HD Sports In Movie Theaters
Marketing Daily, Erik Sass - Friday, December 12, 2008
It's like the trash talk is happening right next to you. T ...
- Versus Wins First Race In Armstrong Comeback
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Versus has agreed to terms to carry the first race in Lan ...