- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Guilt By Association
Marketing: Sports, Howard K. Brodwin - Tuesday, October 6, 2009
Just associating your brand with a sport can actually do more ha ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...
- Insurance Cos. Top Sportscasts Ad Spenders
MediaDailyNews, David Goetzl - Friday, October 2, 2009
As troubled businesses cut spending in sportscasts, Nielsen data shows that wealt ...
- Charter To Carry ESPN 360.com
MediaDailyNews, David Goetzl - Friday, October 2, 2009
After offering the online sports hub in two large markets, Charter Communicatio ...
- Agent: Michael Vick Re-signs With Nike
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...
- Modell's Unveils New Prototype
Marketing Daily, - Wednesday, September 30, 2009
Modell's Sporting Goods is opening a new prototype this week, and Women ...
- P&G Extends Sponsorship With Olympic Games
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
Jason Dial -- former director of global sports marketing for P&G, w ...
- Brands, Sports Properties On Sponsorship: 'Go Deep!'
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
ROI was the theme of the Sports Sponsorship Symposium on Wednesday ...
- Go Girl! espnW Pushes Female High-School Sports
MediaDailyNews, David Goetzl - Wednesday, September 30, 2009
Never accused of being a female-targeted operation, ESPN is prepping a W ...
- Gatorade Looks For Bolt From Usain
MediaDailyNews, David Goetzl - Wednesday, September 30, 2009
Gatorade's top marketing executive said Wednesday that Jamaican sprinter Usain Bolt h ...
- Why Kobe Holds The Cards In New Marketing Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kobe Bryant has signed an exclusive deal to become the face o ...
- HBO Touts 24/7 With Major League Gaming
Marketing Daily, - Tuesday, September 29, 2009
Major League Gaming, a video game league, and HBO Sports are launchi ...
- TV Maker Vizio Produces Show for Fox Sports
MediaDailyNews, Erik Sass - Tuesday, September 29, 2009
TV makers are now making TV programs to promote their products. Vizi ...
- Athlete's Performance Hires FSG To Sell Wellness Program
Marketing Daily, - Monday, September 28, 2009
Fenway Sports Group (FSG) has signed a partnership with Athletes' Performance ...
- I'll Have The Fish
Marketing: Sports, Keith Ritter - Tuesday, September 29, 2009
As CBS, the USTA, the PGA Tour, and others have found ou ...
- NFL Goes Long: 'China Blitz'
MediaDailyNews, David Goetzl - Monday, September 28, 2009
Looking to gain a foothold in perhaps the fastest-growing sports market, t ...
- Big Ten Hands Off Videos To Comcast's ThePlatform
Online Media Daily, Gavin O'Malley - Tuesday, September 29, 2009
ThePlatform, Comcast's white-label video publishing subsidiary, has been selected to manage a ...
- Everlast Reaches Deal With 24 Hour Fitness
Marketing Daily, Karl Greenberg - Friday, September 25, 2009
Matt Cowan, VP of advertising and marketing at the New York compan ...
- Omega Remains As Official Olympic Timekeeper
Marketing Daily, Sarah Mahoney - Friday, September 25, 2009
In 1932, Omega says it became the first company to be trust ...
- Sprint Spots Focus On Bubble Breaking
Marketing Daily, Aaron Baar - Saturday, September 26, 2009
The telecommunications company over the weekend aired an NFL-themed spot depicting peop ...
- Audi Zooming Into Social Media To Cover Races
Marketing Daily, - Thursday, September 24, 2009
Audi is veering its return to Petit Le Mans in Atlanta th ...
- T-Up: Cox Offers ESPN360
MediaDailyNews, David Goetzl - Thursday, September 24, 2009
A month after Comcast launched ESPN360.com, another top-5 cable operator is teei ...
- Champion Launches 'What's Your Everest?' Contest
Marketing Daily, - Wednesday, September 23, 2009
Champion athletic apparel is launching a Mount Everest expedition website, which allo ...
- Visa Renews NFL Sponsorship
Marketing Daily, - Tuesday, September 22, 2009
Visa has renewed its longstanding sponsorship with the National Football League throu ...
- Miller Lite Fans Bid On Visits From Football Stars
Marketing Daily, - Monday, September 21, 2009
Miller Lite fans are being given the opportunity to bid to ha ...
- On A Wing And A Player
Marketing: Sports, Barry Janoff - Tuesday, September 22, 2009
During these times of economic challenges, airlines are not flying as hig ...
- Boxing Ref Cortez Helps Fight Prostate Cancer
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
Joe Cortez, who was diagnosed with the disease in 2006, and h ...
- DirecTV Adds Universal Sports Channel
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
With little fanfare, DirecTV has added a niche sports channel to i ...
- Game Time: Fisher Launches AccuScore
MediaDailyNews, David Goetzl - Friday, September 18, 2009
Fisher Communications, which runs the ABC affiliates in Seattle and Portland, h ...