Athlete's Performance Hires FSG To Sell Wellness Program

  • September 28, 2009
Athletes' Performance, a training, nutrition, and performance physical therapy company for professional athletes, has signed Fenway Sports Group (FSG) as its sponsorship sales agency.

Athletes' Performance says it recently began offering its unmatched training approach to consumers through the company's Core Performance program, and that FSG will work with Athletes' Performance to garner sponsorships and corporate partnerships.

FSG will sell AP's High Performance Workplace Program, a corporate wellness program, to companies.

Athletes' Performance and Core Performance partnerships include Adidas, EAS, Gatorade, Power Plate, Keiser, Sheraton, and GoFit.--Karl Greenberg

1 comment about "Athlete's Performance Hires FSG To Sell Wellness Program ".
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  1. John Racik from Stonefly Communications Group, September 29, 2009 at 9:18 a.m.

    One of the things that Athletes' Performance should not overlook, is the role the professional influencer (i.e., MD, RN, NP/PA) can play in the uptake of their program. We have devised similar suyccessful strategies for the likes of majkor CPG and retail companies.

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