- Sports Legends Partners With SportScape
MediaDailyNews, - Tuesday, July 21, 2009
The Sports Legends Challenge presented by AbsolutePoker.net becomes the latest advertiser ...
- Bringing the Human Factor Back To Pro Tennis
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
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- New Game Hits The Road In An Old Bus
Marketing Daily, - Monday, July 20, 2009
KanJam, an active sport game developed by the Buffalo, N.Y.-based eponymous compan ...
- Bad Boys Of Marketing
Marketing: Sports, Barry Janoff - Tuesday, July 21, 2009
So what does it take to be labeled a marketing bad bo ...
- ESPN Broadens Local Media, Chicago Effort Clicks
MediaDailyNews, Wayne Friedman - Monday, July 20, 2009
Looking at more micro-media growth, ESPN will be expanding its local med ...
- Celeritas Buys Big Stake In ANC Sports
MediaDailyNews, David Goetzl - Monday, July 20, 2009
A fledgling investment firm has taken a majority stake in ANC Spor ...
- Univision's Uva Wants To Bring The World Cup To U.S.
MediaDailyNews, David Goetzl - Monday, July 20, 2009
Univision Communications CEO Joe Uva has joined the board of the gro ...
- TV Sports, NFL Tackled by Economic Crises
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
TV sports, including the once-invulnerable National Football League, have lost much ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Dentsu Creates Sports America Unit To Expand Reach
Marketing Daily, David Goetzl - Monday, July 20, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Dentsu Creates Sports America Unit To Expand Reach
MediaDailyNews, David Goetzl - Friday, July 17, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Tiger, Serena Top Poll Of Favorite Athletes; MJ Won't Go Away
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
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- NBC Keeps NHL Games, NFL Goes Global
MediaDailyNews, David Goetzl - Wednesday, July 15, 2009
NBC said it has signed a two-year deal to continue carrying N ...
- 'Tour de France' Cycles Solid TV, Net Ratings For Versus
MediaDailyNews, Wayne Friedman - Thursday, July 16, 2009
With about half of the race completed, Versus' coverage of the To ...
- AOL Buys Mixed Martial Arts Site
Online Media Daily, - Thursday, July 16, 2009
Extended its niche content strategy, AOL has acquired MMAFighting.com, a mixed marti ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- Furman To SVP, Ad Sales, Comcast Sports
MediaDailyNews, Wayne Friedman - Wednesday, July 15, 2009
Comcast Programming Group has hired veteran media sales executive Ron Furman ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- CBS Radio Launches All-Sports Stations In Boston, D.C.
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
Sports fans in Boston and Washington, D.C., will be able to g ...
- He's Baaaack: Is This David Beckham's Last Stand In The U.S.?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
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- Everyone Is Now The Sports Media
Marketing: Sports, Howard K. Brodwin - Tuesday, July 14, 2009
I grew up reading the latest issues of "The Sporting News" a ...
- Dan Patrick Heads to DirecTV
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
Some of the most compelling sports radio hosts are becoming TV personaliti ...
- Gillette Adds Logano To NASCAR 'Young Guns'
Marketing Daily, - Friday, July 10, 2009
Gillette announced Thursday that the Sprint Cup Series rookie who drives f ...
- How MLB Got President Obama To 'Pitch' At The '09 All-Star
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Wise Potato Chips Go For World 'Crunch' Record
Marketing Daily, Karlene Lukovitz - Thursday, July 9, 2009
The "Big City Crunch" has been promoted since May 18 via N ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
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- Mountain West Finally Signs TV Deal With ESPN
Around the Net In Media, Joan Voight - Thursday, July 9, 2009
The Mountain West Conference is signing a $495 million contract with ES ...
- MLB, MasterCard Back Cancer Initiative
Marketing Daily, - Wednesday, July 8, 2009
"Stand Up To Cancer" will be the recipient of the "Hit ...