- Sinclair Gets $115M Investment From Amazon For Diamond Sports Financial Restructuring
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
Amazon's deal will put its streaming app unit Bally Sports+ in t ...
- National TV Ad Spending Fell 5% To $43.7B In 2023
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
Although household TV ad impressions and TV ad airings grew in 202 ...
- Are TV Blackouts Spilling Into Streaming? Not Really
TV Watch, Wayne Friedman - Wednesday, January 17, 2024
A letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell a ...
- Baby, It's (Really) Cold Outside
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 15, 2024
"It has been more than 700 days since New York City h ...
- Will ESPN Go Big With The NFL? Who Will Carry The Ball?
TV Watch, Wayne Friedman - Tuesday, January 16, 2024
What would the NFL do for ESPN? Give it more resources towa ...
- San Diego Mojo Taps InnoVision Marketing Group As AOR
Accounts on the Move, Fern Siegel - Friday, January 12, 2024
The bilingual marketing agency will introduce the new women's volleyball team ...
- Golf Monthly Creates Destination For Golf Buying Advice
Publishers Daily, Ray Schultz - Sunday, January 14, 2024
'Golf Monthly' drove more than 4 million visits to its global affilia ...
- NFL Regular-Season Viewing Up 9%, TV Ad Revenue 3% Higher
Television News Daily, Wayne Friedman - Friday, January 12, 2024
Advertising and viewing for regular-season NFL games continue to thrive, with t ...
- Missing Your Favorite Live Season-Ending Show? Many Did
TV Watch, Wayne Friedman - Monday, January 15, 2024
The thrill of seeing a season-ending episode is fading. In recent year ...
- McDonald's All American Games Highlight High School Basketball Stars
Marketing Daily, Teresa Buyikian - Wednesday, January 10, 2024
The games will take place at the Toyota Center in Houston Apr ...
- Not All On-Air Talent, NFL Players Are Journalists - Go Figure
TV Watch, Wayne Friedman - Wednesday, January 10, 2024
Someone at ESPN trying to sabotage one of its own shows? Soun ...
- Tiger Woods, Nike End 27-Year Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 8, 2024
Woods thanked the apparel giant's co-founder, Phil Knight, and hinted at "anoth ...
- Authentic Brands Group Quibbling Over Sluggish Payments
Publishers Daily, Ray Schultz - Sunday, January 7, 2024
Authentic Brands Group is quibbling over what it says are sluggish payment ...
- PBR Kicks Off 'Bull Time' To Promote Marquee Event
MAD, Fern Siegel - Thursday, January 4, 2024
The 160over90 agency is launching the bull-riding organization's first national brand-marketing campa ...
- Stagwell's ARound Upgrades In-Stadium AR Experience With Immersal Tie
Mediapsssst, Richard Whitman - Thursday, January 4, 2024
Immersal is bringing its turnkey WebAR solution to the partnership enabling great ...
- NHL Fan Fest Offers Brands Platform To Connect
Marketing Daily, Tanya Gazdik - Thursday, December 28, 2023
The event serves as a preview of the 2024 Discover NHL Wint ...
- Former Halftime Sponsor Pepsi Turns To Bowling Event During SB Weekend
Marketing Daily, Danielle Oster - Thursday, December 28, 2023
The Super Bowl Bowling Classic pairs fans with NFL players and legend ...
- Goodyear Brings Back Tire Mascots For Cotton Bowl
Marketing Daily, Tanya Gazdik - Wednesday, December 27, 2023
Goodyear's involvement in college football bowl games dates back to 1955, wh ...
- Sports Gambling TV Ad Spend Surges 10%, As Impressions, Airings Sharply Rise
Television News Daily, Wayne Friedman - Wednesday, December 27, 2023
Sports gambling TV ad spend now totals $237.8 million with a sha ...
- After 'Messy' Quarter, Nike Vows To Cut Costs And Step Up Its Run Game
Marketing Daily, Sarah Mahoney - Friday, December 22, 2023
The athletic apparel company says it will trim $2 billion and intensi ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Tuesday, December 26, 2023
TV network and station execs love new ad categories, and in rece ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- Kia Nails Second Arena Naming Rights Deal
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The deal coincides with the launch of the automotive industry's first mainstre ...
- Cheez-It Partners With Nails Inc. To Offer Snack-Inspired Manicures
Marketing Daily, Danielle Oster - Tuesday, December 19, 2023
The brand is calling on college football fans to show they're "Feeli ...
- Coverage From The Athletic Is Added To Apple News+
Publishers Daily, Ray Schultz - Tuesday, December 19, 2023
Wirecutter will also be provided to all Apple users early next y ...
- More Sports Streaming Amazon Magic Coming - For RSNs?
TV Watch, Wayne Friedman - Wednesday, December 20, 2023
Amazon is reportedly looking to make a strategic investment in one ar ...
- Shopping Spree With Basketball Stars? AT&T Dreams Up Experiential Prizes
Marketing Daily, Les Luchter - Monday, December 18, 2023
Humorous spot touting contest is set in the "NBA Dream Department" ...
- Michelob Ultra Continues Spate Of Sports Promos
Marketing Daily, Danielle Oster - Monday, December 18, 2023
Michelob Ultra will team with Topgolf for a celebrity-filled party ahead ...
- The Branding Case Study Of David Beckham
Media Insider, Gord Hotchkiss - Tuesday, December 19, 2023
The documentary "Beckham" revealed some interesting truths about branding. More than anythin ...