- Rising Online Sports Gambling: What's The Real TV Viewing Impact?
TV Watch, Wayne Friedman - Monday, February 12, 2024
The NFL, fourth quarter, and Super Bowl continue to be the maj ...
- New Legacy TV Sports Streaming: Digital-First Media Waiting To Pounce?
TV Watch, Wayne Friedman - Friday, February 9, 2024
What if three major digital-first media companies banded together to form ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- Top Betting Brands' Ad Spending Approaches $1B
Television News Daily, Wayne Friedman - Monday, February 5, 2024
Sports wagering and gambling brands continue to increase their spending to near ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Gannett And The USA Today Network Hook Up With The Big 10 Conference
Publishers Daily, Ray Schultz - Friday, February 2, 2024
The publisher will serve as content partner for coverage of football a ...
- Super Bowl Price Soars 11% To $6.47M Per :30
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Pricing for national TV 30-second commercials for this year's Super Bowl ...
- Peltz Has A Streaming Bundle Idea: Should He Decide For You?
TV Watch, Wayne Friedman - Monday, February 5, 2024
Nelson Peltz has a strong idea for legacy TV companies desperate ...
- Hyundai, Rogers Break New Campaigns During NHL All-Star Weekend
Marketing Daily, Tanya Gazdik - Thursday, February 1, 2024
Hyundai's new 30-second spot "Marty for the Win" features nine-time NHL All-St ...
- 'Sports Illustrated' Pulls Story on Transgender Boxing
Publishers Daily, Ray Schultz - Thursday, February 1, 2024
Incident occurs as the magazine staff is reeling from layoffs and questio ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- 'MassGolfer' Magazine To Close This Spring
Publishers Daily, Ray Schultz - Tuesday, January 30, 2024
But it will be replaced with a new membership offering. ...
- Brady Returns To Super Bowl - In Ad Touting Another Money-Making Brand?
TV Watch, Wayne Friedman - Wednesday, January 31, 2024
So Tom Brady is making it back to the Super Bowl aga ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- Denver Public Library Brings Skiing To Lower-Income Families
Out to Launch, Fern Siegel - Monday, January 29, 2024
Denver Public Library card holders can win a ski trip to t ...
- 'Sports Illustrated' Flameout: Brand Could Disappear As Owner Fires Staff
Publishing Insider, Ray Schultz - Monday, January 29, 2024
NewsGuild of New York files an unfair labor practice charge against t ...
- NFL Conference Championships: NFC +20%; AFC +17%
Television News Daily, Wayne Friedman - Tuesday, January 30, 2024
The NFC Championship game this past weekend was up 20% to 56 ...
- Playtika Bingo Blitzes Big Game With Potential $1M Sweeps Prize
Marketing Daily, Les Luchter - Monday, January 29, 2024
Mobile gaming company will reward a $1 million prize if the defen ...
- Would You Pay $100 To Watch The Super Bowl?
Mediapsssst, Richard Whitman - Friday, January 26, 2024
On top of whatever you are paying for TV now, that i ...
- Chicken Soup For The Soul, Fuel TV To Create 'Action Sports' CTV Streamer Channels
Television News Daily, Wayne Friedman - Monday, January 29, 2024
The deal with Fuel TV will create new paid and ad-free streami ...
- Evian Names Tennis Phenom Frances Tiafoe Global Brand Ambassador
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
Tiafoe joins a list of tennis greats who have partnered with t ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- Divisional Playoff Scores Record 50.4M Viewers For NFL
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Sunday's playoff game reached 50.4 million viewers -- the largest NFL audien ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- Chevrolet Secures Exclusive MLS Canada Sponsorship
MAD, Steve McClellan - Monday, January 22, 2024
The new partners said it is the first time a single bra ...
- General Motors, Ford Salute Detroit Lions
Marketing Daily, Tanya Gazdik - Saturday, January 20, 2024
The new GM logo was created by two IPG agencies, McCann Detro ...
- BodyArmor Zero Sugar Promises To Be Category's Clean-Ingredient Hero
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
BodyArmor Zero Sugar launches nationally, promising no sugar or artificial sweeteners, ze ...