- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?
TV Watch, Wayne Friedman - Monday, March 11, 2024
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
- NHL, Caesars Sportbook Renew Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2024
Caesars Digital will be provided with access to league-owned intellectual property ...
- Stagwell, The North Face Bring Rock Climbing To Sport Beach
Mediapsssst, Richard Whitman - Wednesday, March 6, 2024
Cannes Festival attendees will be able test their skills at the spor ...
- Minute Media Teams Up With Audigent To Achieve Cookieless ID For Publishers
Publishers Daily, Ray Schultz - Tuesday, March 5, 2024
Brands can use the offering to buy media based on context a ...
- Nike Showers Caitlin Clark With OOH Honors
Marketing Daily, Sarah Mahoney - Monday, March 4, 2024
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboar ...
- The 'Bundle' That Is The Pairing Of TV Networks And Affiliates
TV Watch, Wayne Friedman - Tuesday, March 5, 2024
Scripps CEO Adam Symson said he had assurances that TV stations wi ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- ESPN Preps For March Madness With 'Anyone Can Bracket'
MAD, Fern Siegel - Friday, March 1, 2024
The network's Tournament Challenge is back. Last year, it hit a reco ...
- X Signs Content Deal with The Big 3, Expands 'Video-First' Strategy
MediaDailyNews, Colin Kirkland - Wednesday, February 28, 2024
Looking to ramp up its "video-first" strategy, X has signed an exclusi ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Danielle Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- Big TV-NFL Pass Rush: Amazon To Pay $120M For One Playoff Game?
TV Watch, Wayne Friedman - Monday, February 26, 2024
We will see whether any streaming platform offense can get the be ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- FuboTV Sues Disney, Fox, WBD Over New Sports Streamer
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
Fubo TV claims that Disney, Fox and Warner Bros. Discovery have engag ...
- Chuck E. Cheese, Hendrick Motorsports Reunite For 2nd Race Season
Marketing Daily, Teresa Buyikian - Monday, February 19, 2024
The partnership is creating co-themed kid-friendly racing content for YouTube and produci ...
- Major League Soccer Partners With Beats by Dr. Dre
Marketing Daily, Tanya Gazdik - Monday, February 19, 2024
MLS players will be featured in Beats' brand marketing campaigns, which wi ...
- Lexus Partners With LA Clippers, Intuit Dome
Marketing Daily, Tanya Gazdik - Wednesday, February 14, 2024
The luxury automaker joins naming rights partner Intuit and AT&T, Pechanga, a ...
- Wendy's Hits Daytona 500 With DJ Khaled To Promote Biggie Bag
Marketing Daily, Teresa Buyikian - Wednesday, February 14, 2024
Khaled will appear all weekend at Wendy's activations, including an in-field experienti ...
- A Brand Promo Lure For A New Sports Streamer? NFL Not Happy
TV Watch, Wayne Friedman - Thursday, February 15, 2024
The NFL was not pleased that it wasn't notified about the n ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- H2Media Acquires 'Swimming World' Brand
Publishers Daily, Ray Schultz - Tuesday, February 13, 2024
Aquatic sports product offers first print edition since 2022. ...
- The Arena Group May Continue Producing 'Sports Illustrated': Report
Publishers Daily, Ray Schultz - Tuesday, February 13, 2024
Authentic Brands Group revoked Arena Group's license to publish the title. ...
- Shoe-In: FootJoy Uses Golf Duel To Highlight Game's Pleasures
MAD, Fern Siegel - Monday, February 12, 2024
The first work by the Opinionated agency speaks to those passionate abo ...
- NHL, Tourism Prince Edward Island, Enter Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 13, 2024
Prince Edward Island already has a history with the NHL as ...
- MLB Wants To Own RSNs As Streaming Services - Should Other Sports Follow?
TV Watch, Wayne Friedman - Tuesday, February 13, 2024
MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming servi ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...
- X Strikes Content Deal With The WWE
MediaDailyNews, Colin Kirkland - Friday, February 9, 2024
X announced an exclusive content deal with World Wrestling Entertainment this we ...
- Paramount's Bakish On Sports-Alone Program Streaming: 'Broad Is Better'
Television News Daily, Wayne Friedman - Friday, February 9, 2024
"We've looked at sports-only plays including on digital and on a stand-alo ...