• by Tanya Gazdik , February 1, 2024

Hyundai Canada and Rogers are taking advantage of the popular National Hockey League All-Star Weekend to break new campaigns.

Hyundai's 30-second spot “Marty for the Win” features 9-time NHL All-Star Martin Brodeur. It shows how when the team is depending on you, nothing gets you to the rink more reliably than the Hyundai Tucson with HTRAC All-Wheel Drive.

Rogers, the title sponsor for the All-Star Game in Canada, also has a new commercial featuring players Sidney Crosby, Connor McDavid and Darryl Sittler.

Besides the game, fans are invited to attend the 2024 Hyundai NHL Fan Fair: a four-day, family-friendly festival at the Metro Toronto Convention Centre South Building from Feb. 1-4.

More than two dozen NHL partners and licensees are activating at the event including new partnersTylenol and Hyundai.

Hyundai, the official automotive partner of the NHL in Canada, will highlight both its product lineup and community leadership. The automaker is covering the cost for 400 diverse youth hockey players from the Greater Toronto Area to attend the 2024 Hyundai NHL Fan Fair.

The automaker’s newest models, including the all-new Kona, the  Ioniq electric vehicles and 2024 Santa Fe Hybrid NHL Edition will all be on display, wrapped in colorful NHL All-Star designs.

A hockey drivers' recognition wall will pay tribute to those who help drive the game of hockey forward. The brand will solicit nominees for the Willie O’Ree Community Hero award presented by Hyundai.

Tylenol’s display is themed “Score Against Pain” with Tylenol. Attendees have 30 seconds to hit as many pain-points as they can with their hands. Score the highest and get a chance to win a pair of NHL tickets courtesy of Tylenol, the NHL’s official pain, cold & flu symptom relief partner.

The NHL All-Star Future Goals  Kids Day presented by SAP will reward Greater Toronto Area students, who, with in-market support from the Toronto Maple Leafs, have participated in the NHL/NHLPA Future Goals program. 

The kids will have an opportunity to experience the 2024 Hyundai NHL Fan Fair and hear from professionals in hockey who utilize the principles of Science, Technology, Engineering and Math (STEM) daily.

Other brands activating at the event include Canadian Tire, Cheetos, Chipotle, Great Clips, KitKat, Molson and Scotiabank.