- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Amazon Exploring Diamond Sports Investment: Report
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
The deal would presumably continue aggressive expansion of Prime Video's live-sports streami ...
- John Ourand To Lead Sports Vertical At Puck
Publishers Daily, Ray Schultz - Monday, December 18, 2023
Ourand is leaving 'Sports Business Journal' at the end of the y ...
- Fox Feel-Good TV Movie Takes 'Break' From The Norm
TVBlog, Adam Buckman - Tuesday, December 19, 2023
A Gaelic football match on Christmas Eve will determine whether a century-ol ...
- Broadcast TV Season: Fall Ad Airings Rise 23%, TV Ads Grow To $6.93B
Television News Daily, Wayne Friedman - Thursday, December 14, 2023
The five English-language broadcast networks ABC, CBS, NBC, Fox and The ...
- The Most-Read News Stories Of 2023
Publishers Daily, Ray Schultz - Tuesday, December 12, 2023
Trump/Biden and Elon Musk/Twitter were the top two subjects, Taboola reports. ...
- Sports Highlights Predicted To Grow On Social Media In 2024
Research Intelligencer, Robert Williams - Wednesday, December 13, 2023
Viewing sports highlights is especially popular in the category of "combat sport ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- Giant Spoon Backs New Correnti-Led Agency Dedicated To Women's Sports
Mediapsssst, Richard Whitman - Monday, December 11, 2023
It's called Deep Blue Sports + Entertainment and will be led ...
- 'Sports Illustrated' CEO Levinsohn Is Out
Publishers Daily, Ray Schultz - Monday, December 11, 2023
This follows the departures last week of Andrew Kraft and Rob Barr ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Monday, December 11, 2023
TV network and station execs love new ad categories. Over the la ...
- Linear TV Is Most Popular To Watch Women's Sports
Research Intelligencer, Robert Williams - Friday, December 8, 2023
Streaming services and social media are the next-most popular way to wat ...
- Lexus Expands Golf Marketing With Malbon Golf Partnership
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
The two brands will collaborate on a clothing collection as well ...
- NCAA Considers Paying Athletes Directly From Colleges
MediaDailyNews, Wayne Friedman - Wednesday, December 6, 2023
In a move that would change the way the college sports busine ...
- Major League Sports Encourages Fans To Bet Responsibly
MAD, Fern Siegel - Monday, December 4, 2023
The campaign's focus is that betting is a form of entertainment. ...
- Trend Watch: Pucker Up For Pickleball-Themed Venues
QSR Insider, Teresa Buyikian - Tuesday, December 5, 2023
Chicken N Pickle, founded in 2016 with nine locations nationwide, features ...
- NASCAR Strikes New TV Deals With Amazon, TNT, Renews Existing Deals
Television News Daily, Wayne Friedman - Thursday, November 30, 2023
Amazon will carry five NASCAR Cup Series races starting in 2025. Rac ...
- Minority Of Brands To Drive Growth In Sponsorship Spending
Research Intelligencer, Robert Williams - Wednesday, November 29, 2023
Brands that measure the effect of their sponsorships are mostly focused ...
- Could Demanding Sports Leagues Give TV Networks, Streamers A Break?
TV Watch, Wayne Friedman - Wednesday, November 29, 2023
Could the Apple TV+/Major League Soccer deal signal a new way ...
- College Football Up 15% In Impressions, 19% In TV Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Total national TV advertising on 9 TV networks is up 19% ...
- NFL Continues To Advertise On X Despite Pressure From Broadcast Networks
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
The NFL says it will continue to advertise on X - althou ...
- Eagles-Chiefs 'MNF' Rematch Earns 29M Viewers
Television News Daily, Wayne Friedman - Wednesday, November 22, 2023
Disney-ABC's "Monday Night Football" win was the best result for the N ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
NFL, college football, and other sports programming boosted overall broadcast viewing f ...
- Michelob Ultra Brings Back F1 Greats With 'Lap Of Legends' Event
Marketing Daily, Danielle Oster - Sunday, November 19, 2023
Through AI and AR, "Lap of Legends" pits one current driver again ...
- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...
- Hoax News: Fox Sports Host Says She Made Up Quotes
Publishing Insider, Ray Schultz - Sunday, November 19, 2023
Fox Sports host Charissa Thompson has walked back her comments, but t ...
- Paramount+ Partners With Formula 1 To Promote Shows
Out to Launch, Fern Siegel - Thursday, November 16, 2023
In a first for the streamer, it is taking over the Sphe ...
- Nike Shakes Up C-Suite With New CMO
Marketing Daily, Sarah Mahoney - Wednesday, November 15, 2023
Nicole Hubbard Graham returns as the new chief marketing officer. Nike al ...
- Linear TV Maintains Strong Sports, News Viewing Share
Television News Daily, Wayne Friedman - Thursday, November 16, 2023
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a near ...
- Netflix: Seeking A New Live Sports Pitch?
TV Watch, Wayne Friedman - Thursday, November 16, 2023
Netflix is seemingly trying to find some interesting formula that will gi ...