- NFL Regular-Season Viewing Soars 10%
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
Through 10 weeks of the NFL regular season, the average game amo ...
- Playing The Odds: Most Top Publishers Limit Gambling On Sports
Publishing Insider, Ray Schultz - Monday, November 13, 2023
Reporters can't bet on sports or teams they cover. But there a ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- TMA: NFL Gets 'Cultural Resonance' Boost Among Women Thanks To Taylor Swift
Mediapsssst, Richard Whitman - Friday, November 10, 2023
According to the agency, the NFL's resonance among women 25-35 has gro ...
- Under Armour Steps Away From 'Anthemic' Marketing
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2023
The company's new CEO is shaking up marketing. But the brand sti ...
- Disney, Warner Bros. Discovery: Going For Low-Percentage Shots?
TV Watch, Wayne Friedman - Thursday, November 9, 2023
The NBA appears to be in the driver's seat for future ...
- Falling Media Stocks? Pressure To Sell Legacy TV Business On The Line
TV Watch, Wayne Friedman - Wednesday, November 8, 2023
One analyst has given Paramount Global a bit of a red fl ...
- Allbirds Trots Back To Marketing Roots
D2C Insider, Sarah Mahoney - Monday, November 6, 2023
Co-founder Tim Brown explains the Wool Runner 2 innovations and why t ...
- Kia Launches NBA-Themed Spot From New Agency
Marketing Daily, Tanya Gazdik - Sunday, November 5, 2023
Developed by Opus, the 30-second spot features NBA Golden State Warriors pow ...
- World Series Hits New Low: 9.1M Viewers
Television News Daily, Wayne Friedman - Friday, November 3, 2023
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measur ...
- NBA Fee Hikes Coming: A Game Changer For Warner Bros. Discovery?
TV Watch, Wayne Friedman - Friday, November 3, 2023
Warner Bros. Discovery may need the NBA deal more than Disney, whi ...
- 'Two Minutes' Gallops To The 150th Kentucky Derby
MAD, Fern Siegel - Wednesday, November 1, 2023
The Kentucky Derby hits a milestone next year. But to promote t ...
- TV Commercial Pricing Weakness... For The NFL? Define Weakness
TV Watch, Wayne Friedman - Thursday, November 2, 2023
According to media buyers and reports, some scatter pricing -- buying ...
- Sports TV Is Still 'Premium': But Can I Find It, And At What Cost?
TV Watch, Wayne Friedman - Wednesday, November 1, 2023
Live sports TV is one of the few places for viewers a ...
- Mercedes-Benz, Eastside Golf Aim To Increase Access To Golf
Marketing Daily, Tanya Gazdik - Monday, October 30, 2023
Through the multi-year "Vehicles for Change" program, the two brands will collabora ...
- Bucketsquad Hires Media Veteran Zach Miller As Its First President
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Zach Miller previously held positions at NBCUniversal and Spotify, where he overs ...
- Peacock Backs Off 'Most Live Sports' Claim
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
DirecTV, a vMVPD, objected to the SVOD's claim of the most li ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content Options
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
More ad-supported options are seen as one answer to fans' struggle ...
- Live Sports Viewers Need New, Shorter Content As Multitasking Grows
Television News Daily, Wayne Friedman - Monday, October 30, 2023
More multitasking behavior from the next generation of younger live sports ...
- NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz?
TV Watch, Wayne Friedman - Friday, October 27, 2023
The NBA has come up with the month-long NBA Cup tournament, ...
- Picklr Celebrates A 'Winner,' Opens Pickleball Locations In 4 States
MAD, Fern Siegel - Wednesday, October 25, 2023
The sport with a funny name is also the fastest-growing one ...
- Tim Hortons, Hyundai Among Sponsors Activating Around NHL Event
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
Hockey is "intrinsically tied" to the QSR's DNA, Tim Hortons' Zack Pryzb ...
- Nike And Dove Team Up To Keep Girls On The Team
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2023
The brand partnership pairs tennis great Venus Williams and gymnastic star Laur ...
- Women's Sports Growing On TV, Streaming - But Have A Way To Go
TV Watch, Wayne Friedman - Thursday, October 26, 2023
What is driving the new focus and attention on women's sports? Soci ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
TV Watch, Wayne Friedman - Tuesday, October 24, 2023
The rest of the country still needs to choose whether to p ...
- TV Stations Rejoice As Cable TV Channels Hit Hard Times - More Retrans Money?
TV Watch, Wayne Friedman - Monday, October 23, 2023
Despite an overall down-trending perception of linear TV, big U.S. TV stati ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Bodyarmor Leverages Athletes' Star Power In 'Nothing Is More Real' Campaign
Marketing Daily, Danielle Oster - Wednesday, October 18, 2023
Ad includes a roster of NFL stars like Dallas Cowboys wide receiv ...
- Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
MediaDailyNews, Charles Benaiah - Thursday, October 19, 2023
Ozempic is the drug people are using to say no to thin ...