July 22 - 25, 2024
apparel and retail
Under Armour Steps Away From 'Anthemic' Marketing
- by Sarah Mahoney @mahoney_sarah, November 9, 2023
Under new leadership, second-quarter Under Armor results came in slightly better than expected. But it scaled back the outlook for the remainder of the year, citing weak demand in North America. And Stephanie Linnartz, president and chief executive officer, said the company is backing away from broad anthemic campaigns, focusing …
