- Cable TV Concerns? Some Small-To-Midsized Networks Counter: We're Growing
TV Watch, Wayne Friedman - Thursday, October 19, 2023
Small to mid-sized linear TV networks may have had a tough ti ...
- Puma Celebrates Iconic 'Silent Gesture'
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
The athletic-shoe company is commemorating Tommie Smith's brave activist salute with ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Danielle Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Automotive TV Spending Up 15.4% In September
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
NFL and college football games accounted for over half of the Sep ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...
- Paramount To Shut Down Showtime Sports
MediaDailyNews, Karlene Lukovitz - Wednesday, October 18, 2023
Advertisers will lose a familiar option as CBS Sports assumes oversight ...
- Toyota, Gatorade Return As Women Sports Summit Sponsors
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Toyota will announce its eighth class of "Everyday Heroes," which honors organizatio ...
- 'Powder' Magazine Is Back In Print With Photo Annual
Publishers Daily, Ray Schultz - Monday, October 16, 2023
Print copies will be sold online and at newsstands and offered ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- Lexus Signs Another Young Golf Ambassador
Marketing Daily, Tanya Gazdik - Thursday, October 12, 2023
The automaker is planning future integrations in the "golf lifestyle space." ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Do Super Bowl Ads Work For Restaurants?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 10, 2023
McDonald’s, Pizza Hut, Burger King, Dunkin’, Taco Bell, Jimmy John’s, Chipotle a ...
- Toyota Named NFL's Official Automotive Partner
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
The NFL's commitment to growing multicultural programs is directly aligned with Toyota ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Drama In Sports? A Clock On It Helps, But Look To The Most Important Factor
TV Watch, Wayne Friedman - Wednesday, October 11, 2023
Real-time sports action -- there's nothing like it. A clock ticking do ...
- NHL Season Kicks Off With New Creative, Sponsorships
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea ...
- The Athletic To Reduce Local Sports Podcasts: Report
Publishers Daily, Ray Schultz - Monday, October 9, 2023
'New York Times' sports site reduces coverage of local teams. ...
- NFL Fans Shrug At Taylor Swift's Attendance Of Games
Research Intelligencer, Robert Williams - Tuesday, October 10, 2023
Younger consumers were more likely to say they would watch games attend ...
- Disney: NHL TV Season 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Disney says its upcoming NHL season on all its TV networks/streaming platfor ...
- NFL Gaining Young Swifties? Friendship Bands May Have Expiration Dates
TV Watch, Wayne Friedman - Monday, October 9, 2023
Will the NFL and whatever games Taylor Swift shows up to ...
- Taco Bell Hits One Out Of The Park With Second Topps Collab
Marketing Daily, Teresa Buyikian - Thursday, October 5, 2023
Fans holding the Topps card of the first player to steal ...
- NFL TV Viewing 9% Higher, Amazon And ABC Up
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Average viewership per game on TV networks and video platforms is ...
- Enterprise, Kal Tire Ink Deals With NHL
Marketing Daily, Tanya Gazdik - Thursday, October 5, 2023
As part of its partnership extension, the Enterprise brand will continue ...
- Sports Rights Ownership Fragments As Spend Soars 68%
MediaDailyNews, Karlene Lukovitz - Monday, October 2, 2023
Competition from streamers for sports rights helped push spending across seven maj ...
- Zucker In At Front Office: Investment May Really Be An Email Buy
Publishing Insider, Ray Schultz - Monday, October 2, 2023
Front Office Sports claims 35 million email newsletter opens. Former CEO chi ...
- Major League Baseball: National TV Ad Dollars Rise 6%
Television News Daily, Wayne Friedman - Monday, October 2, 2023
With the regular season now complete, Major League Baseball on national ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- ClutchPoints Acquires HBCU Pulse, Will Build Sports Coverage At HBCUs
Publishers Daily, Ray Schultz - Sunday, October 1, 2023
New diversity program will offer student journalists at HBCUs the chance ...
- Travis Kelce Efforts For Pfizer, Bud Light Under Fire
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 28, 2023
Kansas City Chiefs' Travis Kelce is facing backlash from right-wing fans f ...
- Max: All In For Live Sports, News: Waiting For The Next 'Winning Time'?
TV Watch, Wayne Friedman - Friday, September 29, 2023
Max plans to add more live sports and live news content ...