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Do Super Bowl Ads Work For Restaurants?

McDonald’s, Pizza Hut, Burger King, Dunkin’, Taco Bell, Jimmy John’s, Chipotle and Little Caesars have paid the price for expensive ad spots during the Super Bowl and other sporting events. But is is worth it? "According to data gathered by GWI over the last four years, there are approximately 71.7 million Americans who are actively interested in watching sports. Of those, 36.3 million say they are regular customers of 'fast food' restaurants," per QSR Magazine.

Read the whole story at QSR magazine »

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