- Civil Rights: ESPN 'Black Magic' Airs With 2 Sponsors
MediaDailyNews, David Goetzl - Tuesday, February 26, 2008
ESPN will air a documentary about the Civil Rights Movement and colle ...
- Boom Time For Live Sports Ads
Around the Net In Media, William Spain - Monday, February 25, 2008
Live sports programming is on fire when it comes to ad sal ...
- Clemens Exits ESPN Show, Disney World Event
MediaDailyNews, David Goetzl - Thursday, February 21, 2008
After last week's high-profile hearing on Capitol Hill about his alleged u ...
- Clemens Exits ESPN Show, Disney World Event
Around the Net In Media, William Spain - Wednesday, February 20, 2008
After last week's high-profile hearing on Capitol Hill about his alleged u ...
- HBO Punts "Inside The NFL" After 31 Years
Around the Net In Media, William Spain - Monday, February 18, 2008
...
- Drama at the Gym
Notes from the Digital Frontier, dave.b - Friday, February 15, 2008
Spring Break is just around the corner and you know what th ...
- Rotoworld.com Snags Multiple Awards For Fantasy Sports Offering
Online Media Daily, - Thursday, February 14, 2008
Once resigned to the realm of sports fanatics, fantasy sports sites ha ...
- CSTV Rebranded As CBS College Net
MediaDailyNews, - Wednesday, February 13, 2008
First it was sold, then it was rebranded. CSTV, folded into C ...
- Giants/Jets Stadium Could Set Naming Rights Fee Record
Around the Net In Media, William Spain - Tuesday, February 12, 2008
...
- NBC Gives Oxygen A Piece Of Olympic Pie
Around the Net In Media, William Spain - Tuesday, February 12, 2008
NBC will give Oxygen two hours of gymnastics and other sports ea ...
- Naming Rights For Stadium Becomes High-Scoring Game
Around the Net In Brand Marketing, Thom Forbes - Monday, February 11, 2008
As several of the most storied franchises in sports replace their stadium ...
- CBS, Facebook Team For March Madness
MediaDailyNews, - Monday, February 11, 2008
CBS is teaming up with Facebook to cover the NCAA's March Madnes ...
- Clemens Headed To Disney After Congress
MediaDailyNews, David Goetzl - Monday, February 11, 2008
Even as the controversy surrounding Roger Clemens intensifies, the pitcher plans ...
- YouTube + Slam Dunk Contest = Success?
Notes from the Digital Frontier, dave.b - Thursday, February 7, 2008
As a major sports fan, I would consider myself to be ahe ...
- Super Bowl Ad Wrap: This Bud's The Thing
Research Brief, Jack Loechner - Monday, February 11, 2008
According to the results of the comScore annual Super Bowl post-game surv ...
- Nascar Ad Sales On Fire
Around the Net In Media, William Spain - Friday, February 8, 2008
Fox has sold out its Feb. 17 telecast of Nascar's marquee Dayto ...
- Coming to a Social Network Near You: Bracketville
Online Media Daily, Gavin O'Malley - Friday, February 8, 2008
Every March, CBS Sports can expect its biggest yearly spike in W ...
- One in Eight Viewers Surveyed Watched Super Bowl Ads Online
Online Media Daily, - Thursday, February 7, 2008
The Internet has become a key part of following the Super Bo ...
- Nike Slips On Ice: Selling Bauer Hockey Unit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 5, 2008
Thirteen years after acquiring Bauer--and making bold promises that it would transfo ...
- Pepsi Snags MVP Status With Super Bowl Ad-Search Combo
Online Media Daily, Tameka Kee - Tuesday, February 5, 2008
PepsiCo's Super Bowl ad for its revamped Pepsi Stuff consumer rewards progr ...
- NHL Campaign Dangles Wealth Of Web Material
Marketing Daily, Laurie Sullivan - Friday, February 1, 2008
[Sports] "We think the sport has been underserved by traditional media, a ...
- Super Bowl Generates Big Online Draw
Online Media Daily, Mark Walsh - Friday, February 1, 2008
Three quarters of U.S. Internet users plan to go online on Sup ...
- Jacked Adds Features For SportsTop
Online Media Daily, - Friday, February 1, 2008
Platform publisher Jacked, Inc. has launched additional features for its SportsTop produc ...
- Super Bowl Adds Web Extravaganza
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 29, 2008
Super Bowl advertising has always been a television event in and ...
- Professor: Super Bowl Advertisers' Stock Rises
Marketing Daily, - Monday, January 28, 2008
The aggregate stock price of publicly traded firms that ran in-game Sup ...
- NFL To Advertise Self At Super Bowl
Marketing Daily, - Monday, January 28, 2008
The National Football League itself is using the Super Bowl, or ...
- NHL All-Star Game Attracts Deep Pockets
Marketing Daily, Laurie Sullivan - Friday, January 25, 2008
[Sports] Anheuser-Busch, Bank of America, Cisco Systems, Ticketmaster, Verizon and XM Satelli ...
- NHL.com Offers Access To All-Star Game Events
Online Media Daily, - Friday, January 25, 2008
National Hockey League fans who cannot attend the All-Star Game in Atlan ...
- ESPN Launches Mosaic Screens For X Games
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With this week's Winter X Games, ESPN is continuing its interactive ...
- Marketers Ready To Address 45% Of Super Bowl Audience
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2008
[Sports] Experts say there are two reasons behind the switch. The fir ...