- Last Super Bowl Spot Could Sell This Week
Around the Net In Media, William Spain - Monday, January 21, 2008
Fox, faced with brisk demand for ad time in the Super Bow ...
- Note To Golfweek: Lynching Isn't Funny
MediaDailyNews, Erik Sass - Monday, January 21, 2008
Ah, the power of the press. Sometimes a little magazine can st ...
- Set-Up Shot: Turner To Handle NBA Cable Channel
MediaDailyNews, Wayne Friedman - Friday, January 18, 2008
Turner Broadcasting System will take over all programming and distribution for t ...
- Brand Keys Cites Ads Likely To Score In Super Bowl
MediaDailyNews, David Goetzl - Friday, January 18, 2008
A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, t ...
- For Chinese Olympic Audience, Coke Is It
Marketing Daily, - Thursday, January 17, 2008
Chinese consumers are showing a big increase in the upcoming Olympics, than ...
- Fenway Sports Group Adds Japan Trip
Marketing Daily, - Thursday, January 17, 2008
Fenway Sports Group, a marketing division of New England Sports Ventures, own ...
- Quality Of Brand Awareness On Super Bowl Is Winning Key
Marketing Daily, Karl Greenberg - Thursday, January 17, 2008
[Sports] Brand Keys says that return on investment is really consequent ...
- WWE Going High-Def In Big Way
Around the Net In Media, William Spain - Monday, January 14, 2008
...
- Sweetest Super Bowl Ever?
Around the Net In Media, William Spain - Monday, January 14, 2008
Between the writers strike, an overall decline in TV ratings and t ...
- Alltel Contest Seeks 'Chief Basketball Officer'
Marketing Daily, - Monday, January 14, 2008
Alltel Wireless is giving hoops fans a chance to compete for colle ...
- Super Bowl Ad Watch: Tide Finally Rolls In
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
Tide--the biggest detergent brand in America--will appear for the first time ...
- Kia Motors Inks Multi-Year Partnership With NBA
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship ...
- A Pleased Mitsubishi Re-ups With Arena Football
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship ...
- Coors Super Bowl Video Contest Has Many Rules
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
Coors Brewing is inviting fans to submit videos making the case w ...
- Stations Fumble New England Patriots Ratings, Nielsen Discloses Yet Another Coding Glitch
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
The New England Patriots may be 16 and O for the N ...
- Microsoft, NBCU To Make '08 Olympics On-Demand, On MSN
Online Media Daily, Wayne Friedman - Monday, January 7, 2008
LAS VEGAS -- NBC Universal, the official U.S. media company of t ...
- CBS Absorbs CSTV
Around the Net In Media, William Spain - Friday, January 4, 2008
CBS Corp. is now absorbing College Sports Television Networks (CSTV) into C ...
- Soccer Team Owned By The Masses
Around the Net In Online Marketing, Ross Fadner - Thursday, January 3, 2008
...
- Patriots-Giants 'Triplecast' Scores Season High Rating
MediaDailyNews, Joe Mandese - Monday, December 31, 2007
Saturday's telecast of the New England Patriots and New York Giants ga ...
- One For The Record Books
TV Board, Frank Maggio - Friday, December 28, 2007
ST. PETERSBURG, FL - It's refreshing to know that the best intere ...
- Millions Of Cable Viewers Could Miss Pats Game
Around the Net In Media, William Spain - Thursday, December 27, 2007
As the New England Patriots attempt on Saturday to become the fir ...
- NFL Partners With CBS, NBC To Simulcast Key Game
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
In response to industry and political pressures concerning a potentially historic gam ...
- Fox Sports Scores With College Bowls
MediaDailyNews, - Thursday, December 27, 2007
Fox Sports is cashing in on a craze for college football bo ...
- Sports Net Favors Fantasy
MediaDailyNews, - Thursday, December 27, 2007
The Sports Network, a real-time sports wire service, has announced a maj ...
- Verizon Gets Mobile With Sports
MediaDailyNews, David Goetzl - Wednesday, December 26, 2007
Verizon Wireless is becoming a sports hub. After NBC offered it Not ...
- P&G To Promo Tide On Super Bowl, Sources Say
Marketing Daily, David Goetzl - Friday, December 21, 2007
[Packaged Goods] The country's leading advertiser will promote one of its lega ...
- Will Ferrell Set For Bud Super Bowl Ad
Around the Net In Media, William Spain - Wednesday, December 19, 2007
Actor Will Ferrell, a staple of current sports comedies, could be ...
- Ski Channel Brings "Haro" Harrington Aboard
Around the Net In Media, William Spain - Tuesday, December 18, 2007
The Ski Channel has cut a deal with photographer Tony "Haro" Harringt ...
- Major League Baseball's Loyalty Index Reaches Nadir
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2007
[Sports] "Given that sports fans are not exclusive in terms of ti ...
- Mitchell: Baseball Steroid Use Could Turn Off Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, December 14, 2007
The release of the Mitchell Report on steroid use in baseball brin ...