- Is Bull Riding Hot New Sponsorship?
Around the Net In Media, William Spain - Wednesday, December 12, 2007
Some advertisers are betting that bull-riding -- long a rodeo staple n ...
- Fenway Sports Group To Buy Salem Avalanche
Marketing Daily, - Tuesday, December 11, 2007
Fenway Sports Group (FSG), as part of a management group, has reach ...
- MyNetworkTV Hopes Globetrotters Energize Ratings
MediaDailyNews, David Goetzl - Tuesday, December 11, 2007
The struggling MyNetworkTV is looking for a little ratings magic from t ...
- Coca-Cola Expands Nascar Deal To 'Non-Alcoholic Bevs'
Marketing Daily, Karl Greenberg - Monday, December 10, 2007
[Beverages] "From our perspective, under this relationship they are adding brands, essentially ...
- Audi's Super Bowl Ad To Intro 'New Era In Luxury'
Marketing Daily, Karl Greenberg - Monday, December 10, 2007
[Automotive] "Coming off a record year where we launched the R8, ...
- Fore, Sure: ESPN To Carry Par 3
MediaDailyNews, David Goetzl - Friday, December 7, 2007
Some of the veils that have traditionally shrouded telecasts of the Maste ...
- Wade Upped To SVP, CBS Sports
MediaDailyNews, - Friday, December 7, 2007
LeslieAnne Wade was upped to senior vice president, communications, CBS Sports. Wa ...
- Kay Sponsors 'SportsCenter'
MediaDailyNews, David Goetzl - Friday, December 7, 2007
Kay Jewelers has signed on as the presenting sponsor of ESPN's teleca ...
- GM: Just 1 Spot In Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
General Motors will air just one in-game spot in the Super Bo ...
- HDNet To Carry Live International Fight League Event
MediaDailyNews, David Goetzl - Tuesday, December 4, 2007
Mark Cuban's HDNet later this month will carry a live prime-time eve ...
- Nike Adding High School Jocks To Ad Roster
Around the Net In Media, William Spain - Monday, December 3, 2007
Madison Avenue is now reaching all the way down to the hi ...
- NFL Network Wins Thursday Among 18-49 Viewers
MediaDailyNews, David Goetzl - Monday, December 3, 2007
Although it is available in less than 40% of the country, t ...
- Nascar: So Many Brands, So Many Opportunities
Marketing Daily, Karl Greenberg - Thursday, November 29, 2007
[Sports] How do brands love Nascar? Nextel, UPS, Coca-Cola and Chevron cou ...
- NFL.com To Offer 'Look-ins' For Viewers
MediaDailyNews, David Goetzl - Thursday, November 29, 2007
The millions of viewers without the NFL Network hankering to catch t ...
- Cowboy QB Romo Scrambles To Endorse
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 28, 2007
Anonymous as recently as the beginning of last season, Dallas Cowboy quarterba ...
- T-Mobile Pulls Out Of Cycling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 28, 2007
Stung by ongoing doping scandals in professional cycling, T-Mobile, a subsidiary ...
- Audi To Sponsor U.S. Ski Team
Marketing Daily, - Wednesday, November 28, 2007
Audi of America, Inc. is to be the automotive sponsor of t ...
- Motorsports Seeks Ways To Grow Base, Focus On Drivers
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2007
[Sports] Jim Obermeyer, managing director, brand and consumer marketing for Nascar, sa ...
- Canon, PGA Tour Extend Marketing Pact
Marketing Daily, - Tuesday, November 27, 2007
Extending its support for professional golf, Canon U.S.A., Inc., has renewed i ...
- Front-Line Clout: A-B's Ponturo Heads To Madison Avenue
MediaDailyNews, David Goetzl - Tuesday, November 27, 2007
One of sports marketing's most influential executives ever--Anheuser-Busch's Tony Ponturo--is relocating fr ...
- Verizon Teams With NHL To Offer Video Alerts
Online Media Daily, - Tuesday, November 27, 2007
Verizon Wireless and the National Hockey League have teamed up to off ...
- Bob-And-Weave: NBC Flexes NFL Schedule
MediaDailyNews, David Goetzl - Monday, November 26, 2007
The NFL's plan to give NBC a "flex scheduling" option to ensu ...
- Packed Stadium: Only 2 Spots Remain For Super Bowl
MediaDailyNews, David Goetzl - Monday, November 26, 2007
With only two more spots to fill between now and Feb. ...
- Specter Fights FCC Over NFL Net
Around the Net In Media, William Spain - Wednesday, November 21, 2007
Sen. Arlen Specter is fighting a possible adoption of Federal Communications Commissi ...
- MSG, Fox Sign Deal To Air Rangers, Knicks Games
MediaDailyNews, David Goetzl - Wednesday, November 21, 2007
It happens as often as either the Knicks (34 years) or Range ...
- Hellmuth Promoted At NBA Entertainment
Marketing Daily, - Tuesday, November 20, 2007
Steve Hellmuth has been promoted to EVP/operations and technology for NBA Entertainmen ...
- NFL Gives Sunday To Fox
MediaDailyNews, Wayne Friedman - Tuesday, November 20, 2007
Fox grabbed a rare Sunday night victory--all coming from a big N ...
- Salesgenie Returns To Super Bowl Ad Lineup
MediaDailyNews, David Goetzl - Monday, November 19, 2007
With word that Fox is nearing the goal line for a Sup ...
- Verizon Offers NFL 'Extra' On TV, Online
MediaDailyNews, David Goetzl - Friday, November 16, 2007
For the second year in a row, subscribers to both Verizon's tel ...
- NFL Network Promotes Thursday Night Football
Around the Net In Media, William Spain - Thursday, November 15, 2007
As it tries to boost interest in its Thursday night games, t ...