- As Strike Darkens Broadway, Nets Dangle Ticket Swap
Marketing Daily, Karl Greenberg - Thursday, November 15, 2007
[Sports] The New Jersey NBA team is taking advantage of a we ...
- Super Bowl Scores: Only 2 Spots Remain
MediaDailyNews, David Goetzl - Wednesday, November 14, 2007
The whistle has just about blown on sales for the Super Bo ...
- America Channel Cuts Deal With Comcast
Around the Net In Media, William Spain - Thursday, November 8, 2007
America Channel will be in the regional sports network arena starting wi ...
- NBC Swaps Sunday Night Games, Patriots Eye Perfect Season
MediaDailyNews, David Goetzl - Wednesday, November 7, 2007
NBC has swapped games for "Sunday Night Football" on Nov. 18--inserting t ...
- New Sports Network Loops Athletes In With Brands
Online Media Daily, Tameka Kee - Monday, November 5, 2007
The sports-focused Loop'd Network has gone live--with Monster Energy, Oakley, Pacific Sunwe ...
- FedEx, NBA Pact Points Up Their Internationality-ness
Marketing Daily, Karl Greenberg - Friday, November 2, 2007
[Sports] "When FedEx created this alliance, we were the only ones th ...
- CBS Looks To Big NFL Payday For Patriots-Colts
MediaDailyNews, Wayne Friedman - Friday, November 2, 2007
CBS is commanding one of the heftiest 30-second commercial prices ever f ...
- More Sponsors Line Up For New York City Marathon
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
The New York Road Runners Club -- which owns the NYC Marath ...
- ESPN To Air NBA Games On TV, Web
MediaDailyNews, David Goetzl - Wednesday, October 31, 2007
In the latest example of what could lead to so-called "cable bypass ...
- Champion Red Sox To Grace Wheaties Box
Marketing Daily, - Tuesday, October 30, 2007
General Mills will issue a special-edition commemorative package honoring the 2007 M ...
- Out of the Park
Media Magazine, John Capone - Tuesday, July 22, 2008
It's the 100th anniversary of the song "Take Me Out to t ...
- Q & A: Tracy Dolgin, President-CEO, YES Network
Media Magazine, David Goetzl - Tuesday, September 7, 2010
If content is the MVP in this Age of Fragmentation, Tracy Dolg ...
- The Sell: Get It on the Green
Media Magazine, Andrew Ettinger - Tuesday, July 14, 2009
This summer i plan on learning how to golf. This makes sen ...
- Just Roll with It
Media Magazine, Douglas Quenqua - Tuesday, May 20, 2008
Given the Mets' underwhelming performance during the first few weeks of t ...
- Marching into Madness
Media Magazine, Tara Walpert Levy - Monday, March 2, 2009
March madness is one of the most exciting sporting events of t ...
- Swimming in Cash
Media Magazine, Gaetano Pollice - Friday, January 2, 2009
Forget the year of the rat - 2008 was, unequivocally, the ye ...
- Home Showroom away from Home Showroom
Media Magazine, Tricia Despres - Friday, January 2, 2009
Someone spilled beer on your new boots, nacho cheese is dripping on ...
- Big Bust
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Belmont Stakes flop Big Brown owns the dubious distinction of poorest showi ...
- Running with an Idea
Media Magazine, Susan Kuchinskas - Monday, November 3, 2008
A thriving community was an unexpected plus for Nike. Nike + App ...
- Ed:Blog: Going From <3 to H8
OMMA Magazine, OMMA Editors - Thursday, July 15, 2010
The T-shirt emblazoned with the hashtag #ny<3lebron given to us by T ...
- Website Excellence: Sports: Turner Sports; Sprite, "Slam Dunk Showdown"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Turner SportsSprite, "Slam Dunk Showdown" Sports What stands out in retrospect ...
- Website Excellence: Sports: MLB Advanced Media LP; MLB.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
MLB Advanced Media LP MLB.comSports MLB.com can be deceptive. for example, ...
- Website Excellence: Sports: ESPN; ESPN.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
ESPN ESPN.comSports What more needs to be said about ESPN.com than ...
- Cross-Media Case Study: God, Family, Football, and Facebook
OMMA Magazine, Joan Voight - Friday, May 14, 2010
University of Florida's former star quarterback Tim Tebow and his evangelical missiona ...
- Cross Media: In the Clutch
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Every game needs a hero. That's the central theme of Gatorade's "Leag ...
- Apps: Nike Training Club: More Function, Less Yoga
OMMA Magazine, Joan Voight - Monday, March 7, 2011
Nike and its agency, AKQA, took a good, hard look at wh ...
- Market Focus: Keeping the Audience in Stitches
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
Wait 'til next year. The off-season in baseball is the time ...
- Creative Roundtable: knicksnow.com: Net Gain
OMMA Magazine, Christine Champagne - Monday, March 7, 2011
The torturous lost decade is behind us, and the New York Knic ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports vid ...
- Creative Roundtable: Nothing But Nets
OMMA Magazine, Christine Champagne - Thursday, August 21, 2008
With their NBA.com site looking outdated, static and in need of ...