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NFL Network Promotes Thursday Night Football

As it tries to boost interest in its Thursday night games, the NFL Network has rolled out a new ad campaign starring legendary quarterback Joe Montana. The spots are set in a diner owned by Joe Clifford, and are rife with employees and patrons who chat about upcoming games and "how inside the access is" on NFL Network.

The effort comes as NFL Network fights it out with major cable TV operators that won''t pay extra to carry the net on basic tiers. Commercials will be shot every other week on Mondays, edited Tuesdays, and telecast Thursdays via NFL Network and its broadcast partners.

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