- OTT's Advantage Over TV
Digital News Daily, Alex Weprin - Friday, January 19, 2018
The explosive growth of over-the-top video has not only given consumers mo ...
- StubHub Taps Augmented Reality For Super Bowl Ticketing
Around the Net in IoT, Chuck Martin - Friday, January 19, 2018
Augmented reality is coming to the Super Bowl. Ticket-seller StubHub is introduci ...
- AP Uses AI To Enrich Sports Content
Publishers Daily, Melynda Fuller - Thursday, January 18, 2018
Partnering with Arkadium, the Associated Press will begin to use the company ...
- Super Bowl TV Ad Revenues And Commercial Time Keep Rising
Television News Daily, Wayne Friedman - Thursday, January 18, 2018
Total Super Bowl TV advertising last year, including the game itself a ...
- TV's Regional Sports Networks Remain Top Financial Earners
TV Watch, Wayne Friedman - Friday, January 19, 2018
One key area that may be overlooked in Walt Disney's $52.4 billi ...
- "Campaign' Reminds Brands Of Tightened Olympics Rules
Around the Net In MAD London, Sean Hargrave - Thursday, January 18, 2018
There's a timely reminder from "Campaign" today that the Olympics has tighten ...
- NBC To Stream Olympics Opening Ceremonies Live For The First Time
Digital News Daily, Alex Weprin - Thursday, January 18, 2018
While NBC has been quick to embrace online streaming in its covera ...
- Ticketmaster Takes On The Fan Experience
Marketing Daily, Aaron Baar - Tuesday, January 16, 2018
"All of this speaks to the thrill of enjoying an NFL ga ...
- WPP's Sorrell Predicts Sports Rights Will Intensify
Around the Net In MAD London, Sean Hargrave - Monday, January 15, 2018
Sir Martin Sorrell predicted in a speech at CES on Friday th ...
- Twitch-Overwatch Streaming Deal Marks New Standard For Streaming E-sports
Digital News Daily, Alex Weprin - Wednesday, January 10, 2018
In one of the largest deals in e-sports history, the Amazon-owned vid ...
- NBC To Stream Olympics Video In Virtual Reality
Digital News Daily, Alex Weprin - Tuesday, January 9, 2018
The VR video content, powered by Intel TrueVR, will be available ...
- Twitter To Air Live-Streamed World Cup Show Produced By Fox Sports
Digital News Daily, Alex Weprin - Tuesday, January 9, 2018
Twitter continues to ramp up its live video content developed by premi ...
- FA Seeks Influencers To Introduce The FA Cup To A New Generation
Around the Net In MAD London, Sean Hargrave - Tuesday, January 9, 2018
"Campaign" reports the FA is reaching out to a new generation ...
- 2018 Could Be Big Year For Sports Streaming Rights
Digital News Daily, Alex Weprin - Monday, January 8, 2018
This year Amazon will win exclusive rights to "Thursday Night Football," Ri ...
- ABB To Sponsor Formula-E
Around the Net In MAD London, Sean Hargrave - Monday, January 8, 2018
Swiss tech giant, ABB, is to be unveiled later this month ...
- Amazon Looks Beyond Football As It Targets More Live Sports
Digital News Daily, Alex Weprin - Friday, January 5, 2018
In the U.S., Amazon's simulcast of NFL "Thursday Night Football" games a ...
- How Fake News Stories Jeopardize Brand Reputation
Publishing Insider, Melynda Fuller - Friday, January 5, 2018
Just this week, ESPN fell victim to this ruse, when a sponsor ...
- National TV News Viewing Beat Sports In 2017
Television News Daily, Wayne Friedman - Wednesday, January 3, 2018
TV news media viewing was up 6% year-over-year in 2017 in tot ...
- NFL Ratings Rise, Fall But The Games Go On
TV Watch, Wayne Friedman - Wednesday, January 3, 2018
The end-of-the year football game -- NFL or college -- drew lar ...
- Gannett Focuses On Memberships, Digital Growth
Publishers Daily, Sara Guaglione - Tuesday, January 2, 2018
Most readers come to publisher's sites from social platforms. The challenge ...
- Goodyear Brings Back Mascots Made Of Tires
Marketing Daily, Tanya Gazdik - Friday, December 29, 2017
Each sculpture will be donated by Goodyear to the universities and permanent ...
- Allstate's 'Mayhem' Tries Hard To Keep Resolutions
Marketing Daily, Tanya Gazdik - Friday, December 29, 2017
The campaign, from Leo Burnett (Chicago), rolls out in phases that mirr ...
- NFL Regular-Season Viewing Down 9%, Ad Revenues Up
Television News Daily, Wayne Friedman - Thursday, December 28, 2017
The average NFL game across all national TV networks is down 8. ...
- NBC's 'Sunday Night Football' Tops All TV Shows This Year, But Ratings Dip
Television News Daily, Wayne Friedman - Thursday, December 28, 2017
NBC says the NFL programming franchise is once again on track ...
- Racing CMO Takes On New Position
Marketing Daily, Tanya Gazdik - Friday, December 22, 2017
Daryl Wolfe was formerly International Speedway Corporation's chief marketing officer and ...
- Serena And Venus Williams Named Most Marketable Athletes
Marketing Daily, Tanya Gazdik - Friday, December 22, 2017
Intel was among the newest organizations to sign endorsement deals with Sere ...
- ESPN Adds Mobile Streaming Rights To NFL Games
Digital News Daily, Alex Weprin - Thursday, December 21, 2017
ESPN is joining NBC Sports in adding new streaming rights to N ...
- Adidas Backs Out Of Making Wearables
Connected Thinking, Chuck Martin - Tuesday, December 19, 2017
The wearables device market can be tough. A recent study showed th ...
- NBC Sports Secures New Streaming Rights For 'Sunday Night Football'
Digital News Daily, Alex Weprin - Monday, December 18, 2017
NBC already streams the games on desktop computers, connected TVs and tablet ...
- ESPN's President Skipper Resigns Due To Substance Abuse, Bodenheimer Returns
Television News Daily, Wayne Friedman - Monday, December 18, 2017
Skipper has been president since January 2012. Bodenheimer, former president and executi ...