- CIAA Unveils 'Live The Legacy' Campaign For Hoop Season
MAD, Larissa Faw - Tuesday, September 25, 2018
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platfo ...
- NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure
Research Intelligencer, Joe Mandese - Wednesday, September 26, 2018
Three weeks into the new NFL TV season, network audience delivery ...
- Tiger Woods Comeback Might Lure Back Sponsors
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 24, 2018
Tiger Woods won his 80th tour championship on Sunday, his first ...
- NFL Experience Sacked During First-Year Opening Drive
Marketing Insider, Barry Janoff - Tuesday, September 25, 2018
This Sunday (Sept. 30), the 40,000-square-foot interactive destination will shut down, t ...
- NASCAR Promotes Marketing Exec To President
Marketing Daily, Tanya Gazdik - Friday, September 21, 2018
Steve Phelps played a key role in negotiating partnership agreements with Coca-Col ...
- NFL Regular Season TV Ratings Dip
Television News Daily, Wayne Friedman - Friday, September 21, 2018
Through two weeks of the NFL TV season, national TV viewership h ...
- ESPN+ Streaming Service Tops 1 Million Subscribers
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
ESPN+ launched just five months ago, bundling ESPN library programming with exclusi ...
- Allianz Makes Multi-Year Olympics Commitment
Marketing Daily, Tanya Gazdik - Thursday, September 20, 2018
The Olympic games and spirit are "very complementary" to the company's bran ...
- Should Poor NFL Teams With Low TV Ratings Be Demoted?
TV Watch, Wayne Friedman - Friday, September 21, 2018
Consider if a team -- which hasn't had a winning record ...
- Labour Vows To Ban Betting Ads During Live Sports
Around the Net In MAD London, Sean Hargrave - Thursday, September 20, 2018
A future Labour government would ban betting companies from advertising during li ...
- Mastercard Enters Esports Arena With Riot Games Deal
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The global payments company will become a worldwide partner for Riot Game ...
- Dasani Launches First Sports Partnership With PGA Tour
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2018
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's to ...
- F1 Reverses Sponsorship Ban On Betting Brands
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
F1 is to allow sponsorships from betting brands, "The Drum" reports. T ...
- Kaepernick And Nike: Search And Social Risks Outlined In Data
Performance Marketing Insider, Laurie Sullivan - Monday, September 17, 2018
aimClear founder Marty Weintraub highlights authenticity as one benefit in a soci ...
- 'Mobile-First' Generations Driving Adoption Of Streaming Sports Content
Digital News Daily, Alex Weprin - Thursday, September 13, 2018
New data from the business support and software services firm CSG Internation ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka h ...
- Nissan's Latest Brand Ambassador: Naomi Osaka
Mediapsssst, Richard Whitman - Thursday, September 13, 2018
The Japanese automaker has signed Naomi Osaka, the first Japanese player ...
- News, Sports Still Key For Big TV Group Profiles
TV Watch, Wayne Friedman - Friday, September 14, 2018
Hulu still did a deal with CBS directly for content, rather th ...
- Nothing But Net: Dallas Mavs Use Tech To ID, Target Fans
Email Insider, Ray Schultz - Thursday, September 13, 2018
One NBA hoop team improved its marketing while also trying to impro ...
- JBL, NBA Extend Relationship To Include More Teams, Players
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2018
JBL hopes to "get one step closer to fans and consumers ...
- Growth Strategy For Sports: Broaden The Experience While Maintaining The Core
Marketing Insider, Jon Last - Wednesday, September 12, 2018
We've seen this consistently in a variety of sports venues that ha ...
- Like It Or Not, Nike Did A Good Thing
Media Insider, Cory Treffiletti - Wednesday, September 12, 2018
If you're upset by the campaign that Nike put forth, you real ...
- CBS Tiptoes Onto Sports Gambling Bandwagon With Streaming Show
Digital News Daily, Alex Weprin - Friday, September 7, 2018
"SportsLine Edge" will stream in the early evenings on Mondays and Thursda ...
- Rakuten Joins Spartan Race As Sponsor
Marketing Daily, Tanya Gazdik - Friday, September 7, 2018
Rakuten branding will be integrated throughout Spartan's global ecosystem of events, digit ...
- NFL Is Back, Ad Pricing Remains High
TV Watch, Wayne Friedman - Monday, September 10, 2018
ESPN's cost for "Monday Night Football" is much higher than other par ...
- Bud Light Kicks Off NFL With Two New 'Dilly Dilly' Spots
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2018
In addition to the latest ads in the prolific Wieden + Kenne ...
- Golf Course Starts Drone Delivery Of Food Orders To Golfers
Connected Thinking, Chuck Martin - Wednesday, September 5, 2018
The King's Walk Golf Course in North Dakota is launching a ful ...
- Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
For Nike, the Kaepernick hoopla is just part of a larger pl ...
- Beats By Dr Dre Will Be Official NBA Headphone
Marketing Daily, P.J. Bednarski - Wednesday, September 5, 2018
The NBA and Beats will also work with each team to crea ...
- Fox Makes $100M Investment In Streaming Platform Caffeine
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Seeing a big upside to live eSports businesses, 21st Century Fox ...