- Comcast Promotes Paralympic Sponsorship, Assistive Technologies
Marketing Daily, Tanya Gazdik - Monday, March 12, 2018
Comcast, an official partner of the USOC, has partnerships with 13 Te ...
- NCAA's March Madness Scores Big TV Ads, But Records Slower Growth Than Rivals
Television News Daily, Wayne Friedman - Friday, March 9, 2018
The NCAA playoffs earned $1.29 billion in national TV advertising in 201 ...
- FanDuel Trying To Go Public Without IPO
Around the Net In Digital, Gavin O'Malley - Thursday, March 8, 2018
Betting platform FanDuel is reportedly considering ways to go public without ...
- YouTube TV Expands Marketing Deal With MLB
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
YouTube TV will be presenting sponsor for the 2018 and 2019 Wor ...
- The Athletic Raises $20M To Expand Sports Subscription Service
Publishing Insider, Melynda Fuller - Wednesday, March 7, 2018
The rounds of funding are allowing 'The Athletic' to set up ...
- UEFA Stars Play Street Paintball For Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
This year's sponsorship campaign also features B&W player portraits by Danny Clinc ...
- ESPN Direct-To-Consumer Service To Launch In Late March Or Early April
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
As previously announced, ESPN Plus will cost $4.99 per month, and wi ...
- Amazon To Sell UFC Pay-Per-View Fights
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
The first event offered under the deal will be UFC 222, whi ...
- Smuckers, Kellogg, Samsung Get Olympics Gold
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2018
Kellogg made the fourth biggest gains in ad awareness but was to ...
- F1 Launches A Streaming Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 28, 2018
F1 has launched a streaming service to allow fans to watch practi ...
- Tough Mudder Partners With Celsius Fitness Drink
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2018
Celsius will be a presenting sponsor of the 2018 Tough Mudder Nor ...
- CBS Officially Launches CBS Sports HQ OTT Channel
Digital News Daily, Alex Weprin - Monday, February 26, 2018
Available in CBS Sports apps and part of CBSN and CBS A ...
- Post-Mortem On The Winter Games: Does Anybody Really Care?
TVBlog, Adam Buckman - Tuesday, February 27, 2018
It seems that the Olympics on TV are not nearly the attracti ...
- Chobani, Coca-Cola Tops In Olympics Ad Awareness
Marketing Daily, Tanya Gazdik - Thursday, February 22, 2018
"The Olympics advertising landscape is often as competitive as the sports even ...
- NBC Triples Live-Streaming Olympics Viewership From 2014
Digital News Daily, Alex Weprin - Tuesday, February 20, 2018
In the first five days of the winter games, NBC says, viewe ...
- BBCA Strategy: Throwing Darts At A Dartboard
TVBlog, Adam Buckman - Tuesday, February 20, 2018
There's a new televised sport in town -- and it's the second-mo ...
- WWE Bodyslams The Streaming World
Video Insider, Alex Weprin - Tuesday, February 20, 2018
Four years ago, the WWE wrestling league launched a curious new produc ...
- Tech Giants Weigh Streaming Bids For 'Thursday Night Football'
Digital News Daily, Alex Weprin - Friday, February 16, 2018
Technology companies Twitter, Amazon and YouTube are expected to bid for t ...
- 8 Days In, Olympics Yields Dip In Viewer Numbers
Television News Daily, Wayne Friedman - Friday, February 16, 2018
Prime-time viewing of this year's Olympics is down 7% to 22.6 milli ...
- NBA All-Star Game Coming Live To VR
Around the Net in IoT, Chuck Moran - Thursday, February 15, 2018
Virtual reality is coming to professional basketball. Using Intel’s True VR technolog ...
- Nike's 'Nothing Beats A Londoner' Is A Viral Hit
Around the Net In MAD London, Sean Hargrave - Wednesday, February 14, 2018
A Nike marketing video about London has immediately topped YouTube's viral char ...
- The Winter Olympics Takes To Email
Email Marketing Daily, Jess Nelson - Tuesday, February 13, 2018
With the eyes of the world on PyeongChang as athletes from ...
- NBC 'Exceeding Targets' For PyeongChang Winter Olympics
Television News Daily, Wayne Friedman - Tuesday, February 13, 2018
Although five days of prime-time Olympics programming are down from the la ...
- Is Fox Right -- Sports TV Is The Future?
TV Watch, Wayne Friedman - Wednesday, February 14, 2018
Big sports TV franchises are costly -- think the NFL and t ...
- Tech Company Lisnr Strikes Back In Privacy Battle
Digital News Daily, Wendy Davis - Monday, February 12, 2018
Lisnr, which was sued in late 2016 over privacy allegations, is n ...
- Desperate Rivals Can't Compete Against NBC Olympics
TVBlog, Adam Buckman - Monday, February 12, 2018
ABC's new show "The Bachelor Winter Games" is proof that NBC's competito ...
- Yahoo Mail Offers App For Keeping Up With Winter Olympics
Around the Net in Email, Ray Schultz - Friday, February 9, 2018
Yahoo Mail is offering a desktop and mobile app that will all ...
- NBC Plans Digital Ubiquity For 2018 Winter Olympics
Digital News Daily, Alex Weprin - Thursday, February 8, 2018
With the opening ceremonies for the 2018 Winter Olympics happening Friday ...
- Premier League Rights -- Is Amazon One To Watch?
London Blog, Sean Hargrave - Friday, February 9, 2018
If you are looking for a dark horse bidder, Amazon just mig ...
- It's Hard to Feel Sorry For NFL's Billionaires
MediaDailyNews, George Simpson - Thursday, February 8, 2018
Mystery seems to surround the 10% falloff in NFL ratings this seaso ...