The National Association for Stock Car Auto Racing, Inc. (NASCAR) has named a new president who has a background in negotiating key partnership agreements.
Steve Phelps has been named NASCAR president, effective Oct. 1. He was previously the organization's chief operating officer and chief marketing officer.
As president, Phelps will have responsibility for all competition and business operations for NASCAR, the sanctioning body for motorsports in the United States.
Joining NASCAR in 2005, Phelps has negotiated partnership deals with Coca-Cola, Monster Energy, Comcast and Camping World, and engineered leading industry collaborative efforts such as the Industry Action Plan.
Phelps brings more than three decades of experience to the role, including senior leadership roles at the National Football League and Wasserman Media Group. Phelps was with the National Football League from 1990 to 2004. Previously he served as a brand manager of Guinness Import Company and was a director of The Advertising Council, Inc.
He replaces Brent Dewar, who has elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.
Phelps will assume the duties held by Dewar and will report to Jim France, NASCAR chairman and chief executive officer.
Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.