- State Farm Names E-Sports AOR
Accounts on the Move, Steve McClellan - Wednesday, February 7, 2018
State Farm has named ReKTGlobal as its agency of record for e-sport ...
- McLaren And Dell Sponsorship To Be Announced
Around the Net In MAD London, Sean Hargrave - Thursday, February 8, 2018
The McLaren F1 team and Dell will unveil a long-term sponsorship pl ...
- Disney Bets That ESPN Streaming Service Will Be Additive
Digital News Daily, Alex Weprin - Wednesday, February 7, 2018
With the focus on live sports, the service will also be advertising-supporte ...
- Blockchain Enters Sports World To Spur Engagement
Digital News Daily, Laurie Sullivan - Thursday, February 8, 2018
SportCo, which operates a community platform for sports fans, is introducing ...
- Snap Launches Live Video Feature
Digital News Daily, Gavin O'Malley - Wednesday, February 7, 2018
NBC plans to use Live to serve up some of its li ...
- 'Deadspin' Hires First Female Editor In Chief, Megan Greenwell
Publishers Daily, Sara Guaglione - Wednesday, February 7, 2018
Most recently, Greenwell was executive features editor at Esquire, where she overs ...
- Pepsi Got The Most Buzz From The Super Bowl
Around the Net In MAD London, Sean Hargrave - Wednesday, February 7, 2018
According to research in Netimperative, Pepsi got the greatest amount of respon ...
- Fitness Wearables Target More Specific Uses
Connected Thinking, Chuck Martin - Wednesday, February 7, 2018
Artificial intelligence and voice are coming to wearables as the devices g ...
- NFL Ratings Slide 10%, National Anthem Protests Cited As Top Reason
Marketing Politics Weekly, Joe Mandese - Tuesday, February 6, 2018
Many explanations have been given for the falloff in NFL ratings th ...
- Grid Girls Replaced By Grid Kids At F1
Around the Net In MAD London, Sean Hargrave - Tuesday, February 6, 2018
Formula 1 has publicly dropped Grid Girls and will instead, "The Dru ...
- High-Action Super Bowl Lulls With Lower TV Viewers
TV Watch, Wayne Friedman - Tuesday, February 6, 2018
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103 ...
- String Theories: Is The NFL Broken Because It's Fixed?
MediaDailyNews, Tom Siebert - Monday, February 5, 2018
The NFL repeatedly positions itself legally as a "sports entertainment" business, n ...
- McDonald's Goes Upmarket With Rugby Sponsorship On ITV
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
"Campaign" is reporting McDonald's is going upmarket with the announcement of i ...
- BT Revenue Declines, But BT Sports Viewers Rocket 23%
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
BT saw a 3% decline in overall revenue in fourth-quarter 2017 ...
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
Across industries, marketers are banking on their $5 million-plus ad buys ...
- Super Bowl Buildup Topping Out
Marketing Daily, Tanya Gazdik - Friday, February 2, 2018
Brands start talking about their plans months before and the majority sh ...
- YouTube, Fox Sports Deals Paint Complex Future For Streaming Sports Rights
Digital News Daily, Alex Weprin - Wednesday, January 31, 2018
On Wednesday, two significant streaming live sports deals were announced. One represent ...
- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Just in time for the Super Bowl, Google's real-time trigger, available ...
- Fox Wins 'Thursday Night Football' From CBS, NBC
Television News Daily, Wayne Friedman - Wednesday, January 31, 2018
Fox has agreed to pay $550 million per year through the 20 ...
- Southwest Air Uses Facebook To Leverage Puppy Bowl Partnership
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2018
The sponsorship helps the airline reach new audiences of Puppy Bowl/Animal Plan ...
- Corona Extra, Angry Orchard Sign On As Kentucky Derby Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2018
This is Corona Extra's first involvement in the horse race, which dra ...
- NFL Remains A Top-Rated Program
Television News Daily, Wayne Friedman - Tuesday, January 30, 2018
Of the top 100 telecasts last year, 66 were regular-season NFL gam ...
- To Move Away From Politics, ESPN Explores Sale Of 'FiveThirtyEight'
Publishers Daily, Sara Guaglione - Friday, January 26, 2018
"We are exploring, with [founder] Nate [Silver], a variety of options f ...
- 'Barstool Sports' Raises $15M To Create Branded Properties
Publishers Daily, Sara Guaglione - Wednesday, January 24, 2018
Barstool Sports, a blog that attracts a young, male, sports-focused audience, al ...
- NBC Super Bowl Will Fly High With Eagles
TVBlog, Adam Buckman - Thursday, January 25, 2018
If the folks at NBC have any lucky stars, then they shou ...
- Farmers Insurance Ties Charitable Endeavors To PGA Event
Marketing Daily, Tanya Gazdik - Wednesday, January 24, 2018
The brand's ambassador, top golfer Rickie Fowler, joined students from Champions f ...
- 'Thursday Night Football' Isn't Always A Winning Proposition
TV Watch, Wayne Friedman - Wednesday, January 24, 2018
The same number of networks will compete for next year's "Thursday Nig ...
- Augmented Reality Game Created For Super Bowl
AI & IoT Daily, Chuck Martin - Monday, January 22, 2018
The Super Bowl seems to invite technology. In one of the late ...
- Facebook Bows Out Of NFL Bid, But New Hire Suggests Move Toward Streaming Sports
Digital News Daily, Alex Weprin - Monday, January 22, 2018
The social media giant has decided not to bid on streaming righ ...
- Formula 1 Announces Media Agency Deals
Around the Net In MAD London, Sean Hargrave - Monday, January 22, 2018
As the new season approaches, Formula 1 has announced that Wavemaker ...