ESPN Taps Wolff To Lead ESPN+ Streaming Service

ESPN has tapped a veteran of the company to lead its streaming video service, ESPN+.

The Disney-owned company has named Russell Wolff executive vice president-GM of ESPN+. Wolff was most recently executive vice president-managing director of ESPN International.

In his new role, Wolff will manage the day-to-day operations of ESPN, while also working on the “overall management and commercialization of ESPN-branded digital products,” the company says.

He will report to Michael Paull, president of Disney Streaming Services.

Disney launched ESPN+ in April, marking the company’s first streaming direct-to-consumer offering in the U.S., and ESPN’s biggest bet yet outside of the cable TV bundle.

ESPN+ offers live sporting events that are not available on the company’s TV channels, including MLB, NHL, soccer and combat sports.

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It features limited advertising, although ESPN president Jimmy Pitaro said in August the company was “very interested” in expanding sponsorship opportunities on the platform.

In September, the company said ESPN+ surpassed 1 million subscribers.

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